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PR is a Power Move – How to Build a Brand That Lasts

PR is a Power Move – How to Build a Brand That Lasts

In this episode of the Power Of Women Podcast, Di Gillett sits down with Cassandra Hili, Founder & Director of Curated Agency, to unpack the art and impact of storytelling in branding.

Cassandra’s journey began at just 17 when a personal health blog went viral and set her on a path to becoming a recognised young business leader. Together, Di and Cassandra explore what it really takes to stay visible and authentic in a fast-moving digital landscape and how to build a brand with longevity, not just likes.

💡 You’ll Hear:

Why storytelling is the foundation of every great brand

How vulnerability drives connection and credibility

The truth about earned vs paid media (and how to avoid the scams)

The key to maintaining relevance long after a viral moment

The first PR steps for founders ready to amplify their message

From TikTok to morning television, Cassandra’s approach to PR proves that credibility, not clicks, is the real currency.

 

Cassandra said:

“Tell your own story to connect with others.”
“Be vulnerable enough to share your story.”
“PR is about investing in credibility.”

 

💥 New episodes drop every Monday to power your week.

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Find Cassandra Hili at:

Website https://www.curatedagency.com.au/

LinkedIn https://www.linkedin.com/in/cassandrahili/

Instagram https://www.instagram.com/curated_agency

 

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Disclaimer:  https://powerofwomen.com.au/podcast-disclaimer/

Hema Prakash | Revolutionising Women’s Healthcare

Hema Prakash | Revolutionising Women’s Healthcare

Hema Prakash isn’t just a successful businesswoman— she is revolutionising women’s healthcare with Ponti Health—enabliing women to reclaim agency over their wellbeing. After years navigating the boardrooms of tech and private equity—where she was often the only woman in the room—Hema turned her energy to a new frontier: transforming women’s healthcare in Australia.

Now the co-founder of Ponti Health, Hema is building what she calls “slow medicine”: a one-stop clinic for women that respects time, intelligence, and lived experience. And she’s doing it on her terms.

 

In this episode, we explore:

Menopause isn’t a disease—and Héma’s on a mission to change how it’s treated

Why financial independence and self-prioritisation aren’t luxuries—they’re essentials

Research in women’s health is underfunded and needs support.

What it means to lead with humility, excellence, and empathy in business and health.

 

Hema highlighted so many salient points including:

On menopause: “Menopause shouldn’t be medicalised—it’s a transition, not a disease.”

On women’s financial independence: “Women need to be financially independent… it’s free money, literally free money everyone, compounding at 10% interest a year.”

How her business is delivering women’s healthcare: “We’ve taken everything back to basics. We’re calling it slow medicine… because we need time.”

Highlighted the alarming steps midlife women are taking due to menopause: “Women over 45 are activating income protection insurance at $12,000 a month—because they’re falling off their perches.”

New episodes drop every Monday to power your week.

 

Connect with Di:

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Connect with Hema & Ponti Health:

Explore Ponti Health

Instagram

 

💬 Would love to hear your thoughts on the Ponti Health revolution. Leave a comment.

📩 Want more stories of female entrepreneurs changing the playing field? Sign up for our newsletter: Link

Dr Marina Christov | Depleted, Drained: How to Get Your Energy Back

Dr Marina Christov | Depleted, Drained: How to Get Your Energy Back

Is your energy depleted? Do your feel drained? What if the root of your exhaustion isn’t just in your schedule—but in your organs?

Di sits down with renowned Chinese Medicine practitioner Dr. Marina Christov, founder of The House of Life on the podcast to challenge the notion of why so many women are energetically depleted —and what your liver, kidneys, and nervous system are trying to tell you. With over 25 years of experience, Marina brings a rare blend of clinical wisdom, emotional insight, and unapologetic truth-telling to this deeply personal conversation.

Marina also shares her own story of rejection and resilience—from being dismissed for being “too personable” to building a thriving wellness practice grounded in compassion, feminine energy, and fierce intention.

 

In his episode, we explore:

  • Why so many women are energetically depleted—and what your liver, kidneys, and nervous system are trying to tell you
  • How emotions are stored in the body, and how Chinese medicine maps this connection
  • Why burnout, brain fog, and tension aren’t just physical—they’re symptoms of fragmentation
  • How self-understanding and energetic alignment can become your greatest tools for healing

 

New episodes drop every Monday to power your week.

Connect with Di:

Connect with Di on LinkedIn

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Follow Di on Instagram

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Contact Di

 

Find Dr. Marina Christov at:

Website https://houseoflife.com.au/

Instagram https://www.instagram.com/thehouseoflifeclinic/?hl=en

 

Where is your energy leaking—and what’s it trying to tell you?

Share in the comments.

📩 Want more motivating & inspiring stories? Sign up for our newsletter: Link

Megan Draper | The CEO Turning Discarded Furniture into Human Dignity

Megan Draper | The CEO Turning Discarded Furniture into Human Dignity

DescriptionIn this episode of the Power Of Women Podcast, host Di Gillett speaks with Megan Draper, Founder and CEO of Furniture Reuse Solutions (FRS) — a 100% female-owned environmental company that has quietly redefined what it means to lead with purpose.

Megan was raised to believe that women were meant to be subservient to men — homemakers in the background, while men took the lead as breadwinners. A chance encounter at a gas station led her into the world of recycling and environmental logistics. Today, she leads a company that has redirected more than £60 million worth of surplus furniture to over 200 nonprofits and humanitarian organisations — avoiding landfill and transforming lives in the process.

We explore the growing intersection of sustainability, circular economy principles, and social responsibility — and how impact-led leadership is no longer optional in today’s business landscape. This episode is for anyone building something bigger than themselves — especially women navigating leadership, visibility, and purpose in a world that still questions their right to take the lead.

In this episode we reveal:

  • The truth about leading in a male-dominated industry
  • How one desk or chair can transform a child’s future
  • The power of circular economy thinking in business
  • Why real leadership today must include social impact

New episodes drop every Monday to power your week.

Judy King | Reclaiming Her Life After Childhood Trauma

Judy King | Reclaiming Her Life After Childhood Trauma

Judy King is the first octogenarian guest on the Power Of Women Podcast — and she is nothing short of extraordinary. Now living her best life in Mallorca, Judy’s story is a powerful journey of success and healing, after unearthing repressed childhood memories.

Our conversation is a true emotional rollercoaster. We celebrate Judy’s remarkable achievements, including her domination of the Paddington real estate market in the 1960s — a feat few women could dream of at the time. But behind the success, Judy battled hidden demons: repressed childhood memories that left her overwhelmed by a persistent, haunting sense of failure. In recent years, therapy helped Judy unlock deeply buried truths — a harrowing history of undiagnosed trauma, sexual abuse, abandonment, emotional deprivation, and lifelong impacts on her mental health.

Judy shares her raw and courageous story with us, offering hope and wisdom for anyone who has faced darkness and fought their way back to the light.

Her full journey is captured in her powerful new book, AGNES – A Childhood Betrayed and Reclaimed.

Content Warning: This episode discusses topics related to child sexual abuse, trauma, and mental health.

In this episode:

  • Judy King is on a mission to help adult survivors of child abuse.
  • Her childhood experiences shaped her problem-solving skills.
  • Judy’s entrepreneurial spirit was driven by a desire to survive.
  • Judy became a recluse to focus on her personal issues.
  • Buddhism provided her with kindness and a new perspective.
  • Confronting her childhood trauma was a pivotal moment in her healing.

New episodes drop every Monday to power your week.

Connect with Di:

Connect with Di on LinkedIn

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The Power Of Women Podcast Instagram

Contact Di

 

Judy’s book is available:

Amazon https://www.amazon.com.au/Agnes-childhood-reclaimed-Judy-King/dp/1761096974 and at major bookstores.

10% of author royalties will be donated to the Blue Knot Foundation: https://blueknot.org.au/

Debbie Lee | So You Want to Write a Book? Here’s How.

Debbie Lee | So You Want to Write a Book? Here’s How.

So, you want to write a book? Debbie Lee on how to get published.

If you’ve ever dreamed of becoming an author, this episode of the Power Of Women Podcast is a must-listen!

The world of publishing is evolving, and today’s authors must do more than just write—they need to promote themselves through podcasts, social media, literary festivals, and every opportunity that comes their way. As publishing veteran and owner of Ginninderra Press, Debbie Lee understands this shift firsthand. Bequeathed the company by its founder, Stephen Matthews, she carries the deep responsibility of honouring his legacy while navigating the industry’s modern challenges.

In this episode of the Power Of Women Podcast, Debbie and Di dive into the multifaceted world of publishing. From the crucial role of professional editing to the expanding formats of books, they explore the key elements every writer must consider. They also discuss common pitfalls in manuscript submissions, the realities of book-to-screen adaptations, and the growing impact of censorship on literature.

Plus, with more women than ever finding their voices in publishing, self-promotion has never been more important. Authors can no longer hide behind their pages—it’s time to step into the spotlight.

New episodes drop every Monday to power your week.

Debbie Lee | So You Want to Write a Book? Here’s How.

In his episode, we explore:

  • How print on demand technology has revolutionized the publishing industry, allowing for more flexibility and accessibility for indie authors.
  • The indie publishing landscape is changing, with authors needing to adapt to new realities.
  • Authors must invest in the editing and design process to ensure their book is of high quality.
  • Engaging a qualified editor is crucial for authors.
  • Women authors are increasingly finding their voice in the industry.

 

Connect with Di:

Connect with Di on LinkedIn

Follow Power Of Women on LinkedIn

Follow Di on Instagram

The Power Of Women Podcast Instagram

Contact Di

 

Find Debbie Lee at:

LinkedIn https://www.linkedin.com/in/deborah-e-lee/

Instagram https://www.instagram.com/ginninderra_press/

Website https://ginninderrapress.com.au/