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PR is a Power Move – How to Build a Brand That Lasts

PR is a Power Move – How to Build a Brand That Lasts

In this episode of the Power Of Women Podcast, Di Gillett sits down with Cassandra Hili, Founder & Director of Curated Agency, to unpack the art and impact of storytelling in branding.

Cassandra’s journey began at just 17 when a personal health blog went viral and set her on a path to becoming a recognised young business leader. Together, Di and Cassandra explore what it really takes to stay visible and authentic in a fast-moving digital landscape and how to build a brand with longevity, not just likes.

💡 You’ll Hear:

Why storytelling is the foundation of every great brand

How vulnerability drives connection and credibility

The truth about earned vs paid media (and how to avoid the scams)

The key to maintaining relevance long after a viral moment

The first PR steps for founders ready to amplify their message

From TikTok to morning television, Cassandra’s approach to PR proves that credibility, not clicks, is the real currency.

 

Cassandra said:

“Tell your own story to connect with others.”
“Be vulnerable enough to share your story.”
“PR is about investing in credibility.”

 

💥 New episodes drop every Monday to power your week.

Connect with Di:

Connect with Di on LinkedIn

Follow Power Of Women on LinkedIn

Follow Di on Instagram

The Power Of Women Podcast Instagram

Contact Di

 

Find Cassandra Hili at:

Website https://www.curatedagency.com.au/

LinkedIn https://www.linkedin.com/in/cassandrahili/

Instagram https://www.instagram.com/curated_agency

 

Want more fearless, unfiltered stories?

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Your ⭐⭐⭐⭐⭐star review on Apple Podcasts or Spotify keeps these stories alive.

 

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Disclaimer:  https://powerofwomen.com.au/podcast-disclaimer/

Exclusive Podcast Interview with Jo Tarnawsky: The Cost of Speaking Out

Exclusive Podcast Interview with Jo Tarnawsky: The Cost of Speaking Out

In this exclusive podcast episode on the Power Of Women Podcast, former diplomat and Chief of Staff to the Deputy Prime Minister of Australia Jo Tarnawsky sits down with Di Gillett to share the story that made national headlines ~ and the personal cost of speaking out against workplace toxicity.

From representing Australia across international postings to surviving breast cancer abroad, Jo’s life has been defined by courage, integrity and purpose. But it was her decision to speak out against systemic workplace abuse that would test every one of those qualities.

Through a raw and revealing conversation, Jo explores what happens when the system fails to protect its own, and why finding your people matters more than finding the crowd.

 

You’ll hear:

How Jo’s career in diplomacy prepared her for life’s toughest moments

The story behind her cancer diagnosis and recovery abroad

What really happens when the system lets you down

How to rebuild after workplace trauma

Why speaking out comes with a cost — but silence costs more

What she is doing now.

This is a conversation about courage, purpose and the power of standing up ~ not just for yourself, but for the women who will come after you.

 

Jo said:

Standing up and speaking out comes with a cost – but so does remaining silent.

Finding your people can be a game-changer. You don’t need a large crowd, just the right ones.

Finding your people can be a game-changer. You don’t need a large crowd, just the right ones.

 

💥 New episodes drop every Monday to power your week.

📖 Read the full transcript of this conversation here👇

JO TARNAWSKY (00:00)

I believe that courage and integrity has never been more important. I think that standing up and speaking out comes with a cost, but so does remaining silent. And I think finding your people can make a world of difference.

 

I was just blindsided. So I think that’s probably something that maybe your audience can imagine that you get these life quakes. I was still trying to make sense of it because it didn’t make sense to me. It’s when I tried to return to the workplace, the prime minister’s chief of staff just told me, well, basically that that was a ridiculous, you know,

 

Of course, I can’t come back, but all my things are still in my office. And how does the Deputy Prime Minister’s Chief of Staff just disappear with no notice midway through a Tuesday? It just didn’t make any sense.

 

DI GILLETT – Host (00:48)

I’m Di Gillett and welcome to the Power of Women Podcast.

 

today’s story is a powerful one and one that in fact did make the headlines in 2025. It’s a conversation about the impact of toxic workplaces,

 

what happens when the system lets you down, the cost of speaking out, but most importantly,

 

how not to let those experiences define you or hold you back.

 

Jo Tarnawsky welcome to the Power of Women podcast.

 

JO TARNAWSKY (01:21)

Thank you so much, Di. It’s absolutely wonderful to be here. I’m happy to say I’ve caught a number of your podcasts this year. I think it’s an incredible series. So thank you for doing it.

 

DI GILLETT – Host (01:32)

firstly, I want to say thank you for choosing the Power of Women podcast to be the very first time to talk about your story in a bit more detail publicly, because I know it takes courage to do that, and I am really honored that you’ve trusted us with this today. Before we step into the more challenging part of your recent experience, I would love to hear about your career journey, you’ve held

 

senior roles at the Department of Foreign Affairs and Trade. And you have represented Australia across international postings. Can you take us through some of the highlights and some of your proudest moments?

 

JO TARNAWSKY (02:13)

Yeah, absolutely. ⁓ I’ve been really lucky to have almost two decades of experience working in diplomacy and worked in some incredible places, met some wonderful people, doing some really interesting things. ⁓ I think one of the things about being a diplomat is that ⁓ on any given day you could be wearing multiple hats. You can be an advisor, an event planner. You could be helping someone with a lost passport or a consular issue.

 

You can be writing some kind of geopolitical analysis, meeting with international dignitaries, a whole range of things. ⁓ And, you know, I think it also comes with some challenges. think there’s a public sort of perception of diplomats at cocktail parties and and traveling around. But I’ve got to say that, you know, this

 

There’s a whole lot of other work that goes often unseen behind the scenes. I know, for example, that ⁓ across my experience, ⁓ in addition to, of course, attending cocktail parties, I’ve been deployed to war zones. ⁓ I’ve been held up at gunpoint more than once. I was nearly kidnapped at one point. And a lot of the work that’s done is invisible. ⁓ But of course, it also gives you extraordinary opportunities.

 

DI GILLETT – Host (03:36)

Are you out to shed any light on some of those more challenging moments? Gunpoint and kidnap? is that confidential?

 

JO TARNAWSKY (03:44)

No, In one instance, I was in Zimbabwe during some of the height of the Mugabe era. And I just happened to be in the wrong place, wrong time. And I was driving to work. I was there on a short term mission during it was around 2007, 2008, when there was a runoff election. Mugabe had not won the first time around. And I was on my way to the embassy and Mugabe’s

 

⁓ entourage happened to go by and I was front of line and you see it coming, there’s warning sort of motorcycles I pulled over to the side of the road but I just happened to be near where his residence was and so he was going to pass in front of me and so some lovely looking chaps with some very large weapons came right up to where I was sitting in the driver’s seat and held a gun basically to my head ⁓ just to make sure I

 

wasn’t going to take one for humanity basically, and stayed where I was. So that was one of them. And then on another ⁓ incident, ⁓ I was acting High Commissioner in Trinidad and Tobago for a couple of months. A lot of people sort of, again, think of the Caribbean as this, as the beaches and the, you know, they have very romantic notions, but actually Trinidad and Tobago, you can see the coast of Venezuela from there. There’s a run of drugs and

 

all sorts of things that go through that channel. There’s actually like a murder count when I was there on the front pages of the paper. And they just had a huge security crackdown for the Summit of Americas where President Obama and a whole range of other leaders had come in. so crime had sort of stopped or been contained for about two months. And then, of course, once all of that left, it spiked.

 

And again, wrong place, wrong time. And I ended up being somewhere that was subject to an armed robbery for where there was about eight gunmen that held me up. Yeah, that was definitely one of the more traumatizing experiences that I had. And yeah, but I’ve got to say that, you know, I’ve worked a defect with a whole range of people that have had their own experiences and

 

have gone out and done the hard yards and so many people have a story either being deployed to war zones or working through tsunamis or being at embassies that have been attacked. And so it really is sometimes frontline service in the national interest.

 

DI GILLETT – Host (06:23)

Is there professional counselling that is offered to diplomats who’ve experienced such things?

 

JO TARNAWSKY (06:30)

There is now. When I first started back in 2002, I remember being one of the first people called in the middle of the night when the first Bali bombings hit. We were sort of called out of bed. And to be honest, I was a graduate. I thought it was a training, a training sort of event. was nothing on the news. This is before social.

 

it was around 2002, 2003, yeah, 2002 maybe. And so we were called in the middle of the night, early one Sunday morning, even by the time we got to headquarters, the religious programming was still on the news. So it all kind of felt a bit surreal. But then when they flicked the phones on, were people already, there were already online families waiting to get through. And it was real.

 

And it even at that early stage took a little while for counselors to sort of be debriefing after every shift, because you’d have quite, you know, you’d have people that may have lost loved ones or just people who had canceled their holidays. And there was no sort of, couldn’t work out who would be the angst, but you would sometimes be the first person that was speaking to. And so a lot of that confusion or anger was directed at you. And.

 

So they’ve got better, whereas I think there’s now there’s multiple full-time counselors that go out to visit embassies, posts, as we call them, on a regular basis ⁓ to check in. They have people on that. And so it’s got, the system has got a lot better ⁓ in ensuring that sort of support is available to staff.

 

DI GILLETT – Host (08:05)

So how many years all up did you spend overseas, Jo?

 

JO TARNAWSKY (08:09)

So on and off my first posting, four year, three year posting was in Papua New Guinea. Then I did a series of jobs over several years where it might be deployed somewhere for just a couple of months. So that included places like Iraq, like Zimbabwe, Kenya. I worked on a kidnapping case there, Ethiopia to help VIP visits come in, Trinidad and Tobago, Fiji. There was a whole range of things. And then my very last posting was actually to Italy.

 

where I was acting ambassador for the first six months and then I was deputy ambassador for the next three years. I was also worked out at the World Food Program, the United Nations World Food Program and a couple of the other international organizations. And we were also accredited to Libya, Albania, San Marino, which, you know, also it’s a small embassy And

 

everybody sort of thinks, wow, Italy, how easy it had the highest number of lost and stolen passports there at the time. This is pre-COVID, so it definitely kept us on our toes. But the other thing that happened to me while I was there was I got cancer. so, yes, so it wasn’t all quite ⁓ Prosecco at the Coliseum. ⁓

 

DI GILLETT – Host (09:22)

What

 

do you do when that happens in a foreign country? Do you jump a plane and head home or do you start to deal with it in country?

 

JO TARNAWSKY (09:28)

think it depends on the country. Obviously most of the other places, if I had been there when I had been diagnosed, you would want to come home. But I was a long way from home in a country which did have medical procedures. And to be honest with you, I had never needed anything more than a vaccination. ⁓ And something in my gut just told me they can do the surgery here next Wednesday. And even though there was a few questions around how much would it cost and.

 

DI GILLETT – Host (09:36)

put it home.

 

JO TARNAWSKY (09:58)

Could I come home and all those sorts of things. It was really lucky that I trusted my gut because when they got the tumor out, it was breast cancer and they saw how fast it was running and the type I had tripped. Time is everything. They say that if I had got four to six weeks later, I wouldn’t be here now.

 

DI GILLETT – Host (10:10)

Time was everything.

 

There’s a lot to be said for intuition.

 

JO TARNAWSKY (10:19)

Yes, there is. of course I just, you never think it’s going to happen to you until it does. And, you know, then you’ve just got to go with it really. And so I had the full dense dose chemo, lost my hair. ⁓ And I think one of the hardest parts of leaving Italy was not the gelato shops on every corner ⁓ and the historic buildings. It was actually leaving my oncologist. Cause you also developed quite a rapport.

 

obviously with somebody you’ve come to know through one of those experiences. Yeah.

 

DI GILLETT – Host (10:52)

Did you work through the procedure in the chemo or did you take time out completely to recover?

 

JO TARNAWSKY (10:59)

I worked through most of it, not the early stages. DFAT had originally wanted me to come home. And so I was at pains not to be a problem. And I, you know, so what I did was I took off for surgery. I also didn’t know what was coming in hindsight. So by the time I had surgery, no one would talk to me about chemo.

 

And in fact, defat would only sort of sign off on the surgery if there wasn’t mention of it. And if, you know, it didn’t look like I was going to need sort of long-term help. And so it wasn’t until after they got the tumor results that they realized actually you you need chemo and you need it fast. So it’s, then with that, they can tell you exactly when you’re going to start losing your hair. And so I decided that I would go through that and I, and so it’s around day 14 or so that it starts falling out. And, you know, my daughter was only three.

 

She was going through a Rapunzel phase, you know, focusing on getting her through that. And so I waited for my hair to fall out. But actually because of cutbacks in the overseas service, I had actually absorbed another whole full-time role about six months earlier. I was doing two jobs anyway. So what they did was they ended up bringing somebody in on a short-term mission so that I just did one job and they did the other. But then the other thing too was,

 

I was very careful. Exercise was the thing that was absolutely a game changer for me. And so I just worked strict hours. I stuck to my schedule for that. And I think too what was also helpful was having a routine at home. So I pulled back the hours, I pulled back the scope, I wasn’t silly about it, but having some routine brought some normality. I think it also helped me return to the workforce more fully when my treatment ended because

 

It wasn’t I didn’t have this gigantic mountain to cross. I’d kind of kept a little bit in the loop as to what was happening. I mean, that said, anyone who’s been through treatment knows the fatigue, the physical fatigue knocks you off your feet. Once your hair grows, starts growing back after treatment’s finished, everybody thinks it’s over. And to be honest with you, that was one of the hardest experiences was when treatment ended because there was nothing left to fight and you just had to, you know, you were waiting for it to come back.

 

But I think mentally too, like the cognitive impacts aren’t something that people fully appreciate. So I know the second cocktail that I had really did affect like my spelling. I’d always been a great speller. Suddenly I was missing bits and emails. I wouldn’t say it’s like dementia or Alzheimer’s, but there was a moment, you know, where I would look at my daughter. Where I looked at my daughter and knew she was my daughter. I could not remember her name. And so.

 

I had to so I don’t speak Italian very well at all. And part of that was because at the end of that, what I needed to get back up was actually my mother tongue English. I needed to make sure that my spelling and everything that I so that I could build back my life, because I was the primary breadwinner, could get back on track and just sort of picking your battles and sort of working your way back through the fatigue, through the cognitive impact and a lot.

 

you know, and getting back to a place where eventually, as we know, became chief of staff to the deputy prime minister. And that was a real test. How far have I come? Because you really everything in the kit and that, and, know, and I, did, I loved it. I loved that job. and I had the energy and all of that. And it showed how far I had come. Like it was about five years later.

 

DI GILLETT – Host (14:23)

Absolutely.

 

say how many how many years years later so

 

JO TARNAWSKY (14:43)

So I crossed the magic five year mark about a month into the job. And I still say that a little cautiously because I think anybody who’s gone through it, you don’t have that casual sort of confidence about what the future holds. But certainly the doctors stop worrying about you a little bit from that point and it sort of back into more normal monitoring.

 

DI GILLETT – Host (15:08)

So you have held some incredibly important strategic roles that are kind of the pinnacle of public service and in some pretty tough destinations around the world. You have faced into a personal health battle being breast cancer in a foreign country. You’ve got through that, you’ve worked your way through that, dropping one job and

 

just working through just the one position. But that compared to perhaps more recent experience just highlights what strength of character you must have to do what you’ve done in your career, So my question’s gonna be, If you had carte blanche to speak out and the Power Of Women Podcast is your stage,

 

Given what the last 18 months or so have been, where should we start?

 

JO TARNAWSKY (16:10)

Yeah, that’s a good question. Firstly, I think you’re right. I do think that some of these other experiences helped prepare me. Bad things can happen to us at any time. And I think the only choice we ever have is sort of how we respond. But if I have

 

carte blanche, I think the most useful thing I can do for you and your audience. It’s not necessarily going through the detail blow by blow sort of thing, but it’s also about what we take from these experiences. So. For me, I think I think we there are moments in your life where you wake up in the morning and you have absolutely no idea that your life is about to change and that. No trigger warning.

 

DI GILLETT – Host (16:52)

No trigger warning.

 

JO TARNAWSKY (16:55)

And that something or someone is about to come across your path and by day’s end, your life is different from that moment on. And so for me, that, that day was Tuesday, the 30th of April, 2024. I had just, yeah. And there will be parts that are imprinted. and that’s okay. for me, I, it came through a phone call.

 

And it was a phone call with my boss, who is the deputy prime minister. We had just come back from an extraordinary trip to Ukraine. The entire trip had fallen apart while we were en route. And it was lucky in a way that I had this diplomatic background and I had done VIP visits before and worked in war zones. ⁓ I, you know, had a range of global contacts at high levels that I’d sort of established through my work, because I needed to call on all of them to be able to pull off

 

weaving it all back together. It is the single hardest job I’ve ever done. And so at the end of like, I was really grateful that I, you know, we were able to pull it together. But what had happened as part of that is on the way home, I had decided to raise with him privately that I had been experiencing some issues in the workplace that was starting to have an impact on me. And I, you know, tried to manage this for a while, but I had reached a point where I felt that I needed to draw them to his attention. He had

 

responded to me ⁓ in all of this was in text messages that, ⁓ you know, he really valued me. He was very grateful for my work and we should have a chat. And so that chat happened that day. There was no time set for it. In fact, we played a bit of phone tag that morning, ⁓ which was really normal in my job. ⁓ And this is a man I had known for more than 10 years who had actually asked me specifically to come to Parliament House to do that job for him.

 

And so I had no reason to sort of be too concerned. I had just wanted to raise it with him so that he knew and not to inadvertently feed the dynamics. And the conversation took a look, a really unexpected and devastating turn. And by the end of that phone call, which happened at around 11 o’clock in the morning, went for about 45 minutes.

 

DI GILLETT – Host (19:11)

Was the phone call one-on-one?

 

JO TARNAWSKY (19:13)

It was one-on-one, I just happened, thank goodness I was sort of, mean, thank goodness in some ways I was on my own. but at the same time, I didn’t have a support person or anything. Like I said, it just didn’t seem anything other than routine. And, by the end of that phone call, I had basically been stood down from traveling, ⁓ the next day and to see him, he had wanted me to take leave, saying that.

 

You know, I needed a break and not just a few days, take a few weeks off the books. And I, you know, he had sort of said. I had asked him because it was so the conversation has taken such a weird turn. said, you know, are you asking me to start looking for another job? And he it sounded at the time like he had sort of reluctantly agreed to that. But I found out later he’d had ⁓ he’d actually had a conversation.

 

prior to the phone call. So he knew what he was doing when he went into it. ⁓ And his last parting, chilling words to me were, I know how to manage this, trust me. Because I had asked, yeah. And again, this is a man I’d known for a long time. And so I was shocked. I was in trauma, probably. mean, mostly it was just shock at that point. But I’m also somebody who follows rules and doesn’t like to make a mess.

 

had no reason to trust that I wouldn’t take this time off.

 

DI GILLETT – Host (20:40)

your intuition telling you Jo

 

JO TARNAWSKY (20:42)

I was just blindsided. So I think that’s probably something that maybe your audience can imagine that you get these life quakes. and I hadn’t fully processed it. I was still trying to make sense of it because it didn’t make sense to me. But then I guess to sort of cut a really long story short, it’s sort of the what happens next. It’s when I tried to return to the workplace, the prime minister’s chief of staff just told me, well, basically that that was a ridiculous, you know,

 

Of course, I can’t come back, but all my things are still in my office. And how does the Deputy Prime Minister’s Chief of Staff just disappear with no notice midway through a Tuesday? It just didn’t make any sense.

 

And then at the same time, the Parliamentary Workplace Service was trying, had told me that they were going to cut off my counselling. And this was at a point where I was isolated alone. I was having nightmares.

 

I was in one of the deepest, darkest holes of my life, not knowing what was going on. And so at that point I got a lawyer who, and even then nobody knew what was going on. was all very quiet.

 

DI GILLETT – Host (21:44)

There was no public announcement to the collegiate workforce that you were stepping back.

 

JO TARNAWSKY (21:51)

Nope. then they got that step at least got my counseling reinstated. And then I was allowed back on the work site at Parliament House. But at the 11th hour, new conditions were put on me that were basically that I couldn’t go into my own office without 24 hours of written notice and a special project had been set up for me. So I would then go into work and, know, as and I was trying to find.

 

other jobs so I could exit, but I would often come second and I was putting on a brave face while I was coping with the biggest trauma of my life. And I had no contact ⁓ with my boss or the office. It was just bizarre and it was deeply traumatic and I was trying to cover for myself and for everyone. And so I would literally sit in the car park and cry some mornings. I started having panic attacks because I would have to use everything I had to go and put on a brave face.

 

DI GILLETT – Host (22:46)

and we’ll.

 

JO TARNAWSKY (22:46)

And

 

yeah, and so it was five long months before I went public. had kind of got back into a corner where the special project was ending. I knew I wasn’t able to go back into my own office.

 

DI GILLETT – Host (22:56)

And with special project code for sidelined really.

 

JO TARNAWSKY (23:00)

it wasn’t called a special project. was, mean, there’s been a whole lot of workplace reforms that were ⁓ put out after the Jenkins review and the set the standard. And there has been some improvements around training and things. And I’ve got a bit of a background and a passion for this actually. I was a huge advocate for some of the workplace culture reforms and participated wherever I could. So I went around and as the most senior.

 

female chief of staff on the Hill during the winter break, when I met with all the chiefs about what they wish they had have known, you know, what training would be useful for them, all of that with the view of putting together a guide ⁓ to help future chiefs of staff. So it was kind of a bizarre situation because some of them would obviously share things with me and they had no idea what was going on. I was putting on the most professional face I possibly could. ⁓

 

And so yeah, it was five months before I went public when I’d sort of been backed into a corner because ⁓ this temporary project was ending. ⁓ didn’t seem to be any pathway back to my role. I still didn’t know what I’d done or why this had happened. was just…

 

DI GILLETT – Host (24:14)

Nobody

 

was informing you?

 

JO TARNAWSKY (24:16)

You were blinded. Yeah, just blinded. And ⁓ I’d come second and I just, I didn’t. And the options were, which many people do because of the power that you’re facing on the other side is to walk away quietly. the alternative choice, of course, is to say something. And in my mind, ⁓ they were both terrible choices, terrible options, I should say. But.

 

⁓ Part of it was informed by the fact that I think a large part of the trauma was the covering and the idea of walking away without saying something would mean I would have to keep doing that. My daughter had actually seen the impact at home and she was 11 at the time and she said, know, mum, maybe if you tell someone, maybe someone will help you. And that

 

that really stopped me in my tracks because I mean, I was in such a dark place and I thought, you know what, I owe it to her more than anything to do everything I can before this takes me. And the other thing is we teach kids around, you know, ⁓ if you’ve got a secret, yeah, if you’ve got a secret, there’s no secret too big that you shouldn’t share it, that we stand up to bad behavior and.

 

she’s about to go through high school and, and, you know, I couldn’t very well give her that advice if I wasn’t living it myself. And so, yeah, I thought about it for quite a while. wasn’t a rash decision. I knew it came with consequences. Um, and I’ve got to say, seeing myself on camera is like, I, not a thing. I, I’ve said to a number of people, think other than my fear of snakes.

 

seeing myself on TV. ⁓ And to this day, I have never watched that first press conference. I remember shaking. And I remember saying things. mean, I wrote, obviously I wrote what I said aloud, but I remember foreshadowing a few things which proved to become true, which is that I knew I would be iced out from that point. That’s how the system works and that people would rally around to protect him in their own power. And that’s exactly what happened. And so

 

They doubled down. I was lost out even more and isolated. ⁓ No one from the government ever checked on me. They passed the same lawyers that have been geared up for the Parliamentary Work Post Support Service that have been used by the Deputy Prime Minister to come cover. ⁓ They couldn’t give me guarantees around my confidentiality and privacy with some very personal information like psychologist records and medical records. They just said they’d give me a pseudonym.

 

And I just realized this isn’t going to work. And I wrote an open letter to the prime minister to this day. He’s never even acknowledged receipt. And so I made the very difficult decision to then embark on public and traumatic litigation. Let me tell you, it’s not for the faint of Yeah.

 

DI GILLETT – Host (27:29)

So Jo, what is the public interest story here? What should we know?

 

JO TARNAWSKY (27:35)

Well, I think a few things. think I have learned so much over this last year. I’ve learned about the prevalence, sadly, of toxic workplaces. I think in my case, Parliament, it was well documented. The set the standard report, the Jenkins review, as it’s called, ⁓ that had come on the back of some highly publicised cases at Parliament. 1700 people had come through, had spoken up as part of that review.

 

The now Prime Minister Anthony Albanese had stood in parliament in February 22 and made promises to keep women safe. Brittany Higgins and others were in the gallery when he made this speech. And said, you know, and the value of staffers ⁓ and to, you know, everybody needed to walk the talk. ⁓ And I think sadly what I’ve helped show is that while there has been some changes,

 

much of it is window dressing and much of the power imbalance still remains ⁓ and people are still very vulnerable. So there’s that. I think, too, the number of people that have reached out to me, particularly, I mean, I went I went very quiet on social media, shut down most accounts, but I kept LinkedIn open. And the amount of people that have reached out to me with stories of their own workplace ⁓ abuse, it is everywhere. It is a it’s almost like a quiet epidemic. And

 

I don’t really ever need to hear the details of people’s stories. I need, I basically get a sentence or two in and this is someone who speaks the same language and they know it. ⁓ You can recognise it in other people. And my psychologist, have a wonderful psychologist and she had sort of been a little bit worried about me when I went public sort of saying, Jo, you’ve got to put your own oxygen mask on before you help others.

 

⁓ I know you, she said, be careful, but I’ve got to say with a lot of these people, they did not reach out for one-on-one like me trying to fix their problem. Well, they were actually sort of backing it in and saying, we’re watching what you’re, what you’re doing is really important. Keep going. And, ⁓ the vast majority of those were women, not all, the vast majority. Yep.

 

DI GILLETT – Host (29:38)

I just wanted to share it.

 

JO TARNAWSKY (29:56)

And they were just letting me know that they supported me. And that wasn’t just after press conferences either. ⁓ It would be, it trickled right through, all the way through to today. I still get every week a couple of people reaching out because I’ve seen you.

 

DI GILLETT – Host (30:12)

Women, senior executives, or is it mixed?

 

JO TARNAWSKY (30:16)

I would say it’s really mixed in all different industries. There are some senior people and I think sometimes they reach out to me because it’s really difficult to know who to trust. And when I’ve been as public as I have, and I’ve been in the senior roles, I am potentially someone that understands. And particularly if they’ve been subject to what I would call upward bullying, which is a known type, there’s sort of a shame and not a lot of understanding around that. so again,

 

I think that can be, or if they’re in a high profile position, like I’ve had people that have got like post-nominals after their name, like orders of Australia and things get in contact with me. And It’s the shock and the trauma, but what I’ve learned, and here is the real public interest, I think, because I think it’s not just for individuals to know, but for workplaces, that often the targets of workplace abuse are not the people that we think necessarily in the schoolyard where we think of

 

⁓ really visible sorts of things that you can pinpoint or where the targets may be the weakest link, but more than more often than not, they’re high performing ethical people. And I think that’s why the trauma hits so bad because. You know, we spend a third of our lives at work. So they’re not just jobs. They are also part of who we are. And so when workplaces turn toxic.

 

It impacts everything. It impacts our health and confidence. It impacts our families and it impacts the future we see for ourselves. It is, like I said, a lifequake.

 

DI GILLETT – Host (31:52)

Jo, coming up, we’re going to talk more about your courageous story. If you’re loving the Power of Women podcast, be sure to jump onto our YouTube channel and hit that subscribe button to ensure you never miss an episode. Jo, you were chief of staff to the Deputy Prime Minister of Australia and the Minister of Defence before your world

 

literally blew up in front of your eyes? What caused you most grief?

 

JO TARNAWSKY (32:25)

That’s

 

another good question, did I? I think there’s a few things you grieve. So for me, this is the job I’d wanted since I was 12 years old. I’d gone to Parliament House when I was 12 and I’d met then Prime Minister Bob Hawke. I never wanted to be a politician, but I just wanted to be the key person next to the decision maker. And I didn’t know that’s what it was, but all the work I’d done, you

 

going to university at the ANU, which was near Parliament House, working at Parliament House as a university student. This was the job, like at the senior level, this is everything I’d worked for. So this was the dream. I loved my job. So there was a grief, I guess, in having it end so abruptly and everything. And so there’s a grief that I think you have to let go of the job. particularly when it’s

 

ended in such traumatic circumstances. But I think too, there’s a broader piece there around you, there’s a grief that comes because you feel so abandoned by the people and the workplace or the institution that you’ve given so much to. And I think that’s common for a lot of people who have gone through a toxic workplace experience.

 

DI GILLETT – Host (33:46)

Do you feel that your colleagues had abandoned you through their own choices or do you feel they had been told to keep their distance?

 

JO TARNAWSKY (33:56)

Both. think sometimes you don’t need to be told because you know the way it works. ⁓ But I do understand people were also told. So I think both. But I think this comes back to what something that I said and part of those fast things at the beginning, There is a real cost to speaking up ⁓ on these things, but there is also a cost to being silent So.

 

if you take it even broader, when I sort of look at what’s happening in the world right now, There is a cost to being silent because you vacate the space for others. There is a cost to not, you know, to just staying out of the way that it’s somebody else’s problem ⁓ because that can have a human impact as well. So for me, as I’ve explained, there was also a cost of covering and not speaking the truth.

 

⁓ I felt that that added to my trauma. and I think I was right. ⁓ I think when I looked at my options about walking away or standing up and saying something, I knew by getting up and saying something and shaking like a leaf and facing those cameras, it would get harder, but I could at least see an option where it might get better. And I did feel immediately like a weight had lifted because I told the truth. And I have met people who have left.

 

places that have been bad for them and who didn’t say anything and sometimes they’re carrying the trauma years down the track. It’s still eating them. Whereas I’ve got to say that my recovery has, I think, been helped by the fact that I felt that I had done everything I could to raise the flag ⁓ and I’ve been true to my values.

 

DI GILLETT – Host (35:42)

Did your daughter have something to say when you stepped forward and spoke out?

 

JO TARNAWSKY (35:47)

Yeah,

 

I think she felt very proud that she had ⁓ helped me fix it in her view.

 

DI GILLETT – Host (35:56)

How wonderful.

 

JO TARNAWSKY (35:59)

She’s such a great kid, you know, I’m so lucky. And when I look at the future, we need strong, courageous women like her. I think there’s a, get this wrong, but there’s this wonderful little internet thing I’ve seen on the internet where it’s strong women. May we be them, may we raise them. And so hopefully I’m doing that with her, but she definitely, she’s got very high EQ, she’s very kind.

 

She’s super smart with real world stuff for a kid of her age. I mean, she’s had that all her life, to be honest, when we go back to when I had cancer, and even as a three year old, we had tried to explain it to her in age appropriate ways. she’d obviously, kids pick up on things though. she, I woke up one morning and she was right in my face. It was, I think just before my surgery.

 

And she’d obviously been thinking about it and she’d come up to me and she’s right there and she, and she just slant in very gently. And she said, don’t worry, mommy, if you lose your hair, I’ll find it for you. Which is just, I’ll never forget that. And when my hair did start falling out and you shave it to, mean, I didn’t quite understand this till it happened to me, but it’s, it’s the weight and it sort of irritates the scalp. if you can.

 

Let go of that shaving helps. And she went round with a little dust band and sort of picked it all up. So she likes, I think, feeling that she helped fix it. And it was the same with this. She was very proud of me for getting up there and saying something, but she also felt that she had helped. And so I think now as she sort of heads into high school, I hope that I have provided that role modeling for her and.

 

DI GILLETT – Host (37:27)

data.

 

JO TARNAWSKY (37:48)

We do have a very open relationship. Who knows what the robust teenage years hold for us, but hopefully she knows that there’s no secret too big that she can’t share with me.

 

DI GILLETT – Host (37:59)

her empathy score will remain as high. that’s… Jo, you said to me you don’t need a large crowd, you just need the right people. What do you mean by that?

 

JO TARNAWSKY (38:02)

I hope so. I hope so.

 

So I think finding the right people can be a game changer. So for me, it is hard. It is part of the grief that you have to let go of some people. ⁓ But again, from when I had cancer, I remember someone telling me, you’re going to be really surprised by the people who step up and the people who step back. Focus on the people who step up.

 

And so I had learned when you talk about what lessons I’d learned from some of these other hard experiences, that was one of them. And ⁓ you learn to focus on the people that step up, but also the people who step back. It actually says more about them and it’s more about them than it is about you. So we’ve cancer, it might be that they have something traumatic. They don’t know what to say. So they’re just back away because it’s easier not to have to say anything at all. ⁓ With a situation like this, people

 

may feel unsafe to have anything to do with you because they might feel that they’re going to lose their jobs by osmosis, just by breathing the same air as you or contacting you to see if you’re okay. having the right people

 

DI GILLETT – Host (39:16)

in a line

 

definition

 

of a toxic workplace joke.

 

JO TARNAWSKY (39:30)

Right. But I mean, even beyond that, there’s friends who I think will you I see it as a gift, actually, because I know exactly who my people are now. There’s some what I’d call fairweather friends whose silence speaks for them. That’s fine. It is part of that grief. ⁓ But you learn to let them go and and learn to look at who steps up. And sometimes those people can really surprise you. They could be on the periphery of your life and

 

really play a central role through some of these more difficult moments. You know, when I think about the key people, I only because I needed to feel safe and because this was high profile in terms of the friends I had, this is these wonderful friends of mine who they knew something was wrong. This is before I went public. They could see it. They knew I wasn’t ready to talk about it, but one day I just.

 

I turned up on their doorstep, I walked into their kitchen, I burst into tears. I told them everything and they just hugged me and they have been with me ever since. ⁓ And I think some of the value that they bring is that when you lose yourself in these situations, they know you before and they can see you, who you are beyond this thing that has happened to you. And so I think it’s one of those things that sometimes when you’ve lost the confidence in yourself,

 

borrow somebody else’s until you can find it again. So they’re wonderful people. even, you know, I found this amazing Pilates teacher again, she didn’t know. She didn’t know the details of what I was going through, but she could see it in my body. And so she ⁓ she was also central. My lawyer, I had somebody who wasn’t just a game changer in terms of the law. But he was a

 

game changer in terms of life. And so now when I look at what I want to do with my life and have it purpose driven, he was a large part of that great psychologist. Yep. And then friends, old school friends that came out of the woodwork who knew me way back then. ⁓ And, you know, there’s parts of you just don’t change. You know, there’s no pretenses with people that have known you since childhood.

 

DI GILLETT – Host (41:29)

the give.

 

JO TARNAWSKY (41:43)

they reconnected and reached out. ⁓ I’d gone quiet on social media, I, you know, there was sort of friends and family who were sort of ⁓ doing their bit there. ⁓ So then there were people like my DFAT friends and they, again, they believed me because they knew me and they knew that you wouldn’t stand, I wasn’t somebody that would be standing up unless this is super serious and it had reached sort of this point. And they believed me and they,

 

came and made sure I wasn’t isolated because I think that’s one of the big things that can affect people in toxic workplaces is just how isolating it is. So not only are you gaslit and you don’t know what’s going on and you’re confused why this is happening and you don’t know who to trust, but often there are dynamics in play which cut you off. And so just someone walking, walking with me with the dogs, being with me.

 

There’s another person who I’ll forever remember. So a lot of senior, senior bureaucrats who I know quite well, I’ve never heard from again because it’s all so risky, but I’ve, I’ve had a long-term mentor who has been there throughout. And there was somebody that I didn’t know, senior bureaucrat who reached out to me because it just didn’t make sense to them. And they caught up with me a number of times and it wasn’t to discuss the ins and outs of the case. It was simply.

 

So I wasn’t alone. And the power of that, extraordinary, extraordinary and unexpected. And so I learned, you know, if anybody asked me for a coffee, particularly after I went public, there were people and people said LinkedIn. I’ve made real life friends off LinkedIn and met up with people for coffees because I learned to embrace these. These were my people. It’s a real gift. I know exactly who they are. And some of these people existed before and some of them didn’t.

 

DI GILLETT – Host (43:15)

and unexpected.

 

JO TARNAWSKY (43:37)

But these are people who share my values, who admire courage, ⁓ who may have, may or may not have lived experience, but these are my people. And so I actually, while it would be easy to see this as purely an exercise in grief, for me, it’s a gift. You don’t get many opportunities in life to find out really who’s cheering for you and who your people are. And I know exactly who they are now.

 

DI GILLETT – Host (44:03)

people are. So what is next for Jo Tonasky?

 

JO TARNAWSKY (44:08)

Well, it was never on my bucket list, but I have just launched my own business. I could have returned to diplomacy, but I think that thing that I talked about in terms of silence, I realized the value of my voice. I didn’t want to go back in the jar. And when you work in the public service, there’s a whole lot of rules around what you can or can’t do. And I couldn’t sort of just go on like this had never happened.

 

So I made a conscious decision to walk away from government and I wasn’t sure what to do next. took six months off. And if you’d asked me immediately afterwards, I would have told you that I just wanted to close this chapter of my life and move on. It was good to take the break. I got some good advice from friends that said, Jo, take a break. And I think they also know me that once I start work again, I’ll just dive straight into it. So. ⁓

 

DI GILLETT – Host (45:00)

Have

 

a reputation for handing two jobs at once,

 

JO TARNAWSKY (45:04)

Well, ⁓ but again, the people just kept reaching out to me and I was doing something without noticing it on LinkedIn. I was liking and commenting on posts. It wasn’t necessarily posting about workplace issues, but ⁓ I was liking and commentating on a whole bunch of psychologists and academics that were working in this space. people would reach out to me and they would say, thank you. ⁓

 

that they were following me. And obviously they were in their own situations where they couldn’t openly like or comment on these posts themselves. But by watching what I was doing, it was empowering them to understand what was going on. And so they could make good decisions for themselves. And so I think I hit a period around July or August where I thought, you know what, taking a leaf out of this, there is something. And if I look at my lawyer and the conversations we’ve had around living a purpose led lives that

 

positively impact people, realized that I actually had an opportunity that if I leaned into this, well, it wasn’t something I necessarily wanted to be known for. This actually had the potential to help more people. And I had a real opportunity to do that. So while part of my business is around strategic advice and I have clients that I help that is more to do with my traditional background in international relations and government, there is a public part of it, which is around

 

helping people understand what has happened to them. call it workplace recovery because it’s not just about individuals, it’s around people. So for individuals, I’ve actually recorded a video series. So trust can be a really big thing and people can’t articulate it. They don’t know where to go, where to start. But if you can, I’ve sort of seen myself not as the medical advice, not as the legal advice, but helping that building block of understanding this is what’s happening so that then people can make a better decision about what they do from there.

 

and leading them to a whole bunch of resources that I have found. Books, podcasts, some of yours actually die and make the list. Yeah, about people just trying to get them into a better place because this is sadly everywhere and it can destroy lives. But then the second part of that is actually helping organisations because I sort of feel like when helping individuals, it’s a little bit like putting a bandaid on a cut leg. What you want to do is

 

DI GILLETT – Host (47:05)

Fantastic.

 

JO TARNAWSKY (47:25)

stop the leg being cut in the first place. And so workplace recovery, maybe they’ve had issues or whatever, but it’s helping people understand some of these lesser known dynamics because things like it is high performing ethical people that are targeted. Once you know that it helps you be more alert to it. And like so many problems in this world, once you shine a light on that, it takes away a lot of the power.

 

DI GILLETT – Host (47:27)

place.

 

JO TARNAWSKY (47:51)

So if I can educate workplaces more on some of the things that I have learned ⁓ and to help them, then I kind of know you’re not just healing or helping the organization, but you’re changing lives. And so that’s what I’m going to do.

 

DI GILLETT – Host (48:10)

done you. Do you think you’ll ever get the chance to educate your old employer or would you like to?

 

JO TARNAWSKY (48:18)

I would love a chance actually to come and actually help the Parliamentary Workplace Support Service because as I said in my second press conference, my goal is not to destroy them. They are the best. They are better than anything we’ve had in the past. And there’s some really good people that are working there that saw the stories of Brittany Higgins and others that wanted to come and make a difference.

 

What has happened though is that the infrastructure has been set up to still protect the people in power. Now this happened in the UK and they actually had to adjust the independent mechanisms because they weren’t independent, which is what we’re finding here. And so there’s a real opportunity here for the parliamentary workplace support service, which is what came out of the, one of the things that came out of the Jenkins review and the standard to sort of learn some of the early examples of people that just talk to people like me about

 

How do we adjust this? Like to think that they would get it all right in one shot, it’s complex. know, this is decades of bad behavior that has been up at parliament. so learning that and making adjustments, because what I think it’s going to end up being is not seen as independent, not trustworthy, and that’s not in anyone’s interest. We want this to work. And so actually, that’s where I think I’d be more helpful is not just in terms of my own office and my own boss, but

 

DI GILLETT – Host (49:19)

.

 

JO TARNAWSKY (49:42)

in terms of the broader system because I do get contacted by parliamentary workers from every single political colour and also some of the public servants that are working on the hill or elsewhere, other pockets of the hill, not necessarily staffers. This is not limited to one office or one body.

 

DI GILLETT – Host (50:05)

Partisan

 

issue that needs a bipartisan approach.

 

JO TARNAWSKY (50:08)

Correct. Correct.

 

DI GILLETT – Host (50:10)

Well, Jo, thank you so very much for sharing your story on The Power of Women. And again, thank you for trusting me to talk to you about your story, because I know it has been an incredibly difficult stage in your life. But you’ve coped with tough things before, so you have proven the resilience and the strength that you have got to get through these.

 

and to move beyond and I wish you all the very best in your new business. And I know that there’ll be others who will benefit from the tough experiences that you have had and you can share some of that hindsight and help them moving forward. I do have a closing question for you today through the lens of the power of women and touching on having the right people in your circle. So for the woman listening who still might be searching for their circle,

 

How do we find them and how do we hold on to the right people?

 

JO TARNAWSKY (51:12)

I think finding them, part of that is that, rightly or wrongly, we call it women’s intuition, the people who make you feel calm and safe, ⁓ where your nervous system relaxes, where you feel that you can be yourself, who are actively cheering for your success and that they want to see you thrive. I think that’s the first thing. I think look for the people who step up ⁓ when you do go through hard times. ⁓

 

And then I think you need to be able to sort of give back to them as well. And you can find them in unexpected places. So they might be long term friends, they might be people in your life right now. But like I have also said, they can also be found online. There is a wonderful community out there and it’s people like you, Daya, to be honest. I hope you don’t mind me saying that you were one of the people that reached out to me.

 

while not exclusively have they been women, the vast majority of people who have reached out have been women. And so I think your podcast is aptly described ⁓ that sometimes there is real power of women ⁓ in supporting the successes and supporting people through harder times ⁓ to get through this life. You’re doing great work, Di, and I love

 

DI GILLETT – Host (52:33)

making me feel emotional now.

 

JO TARNAWSKY (52:38)

One of the things that brings me great joy in life is seeing other people thrive and live their best lives and particularly where they’re making an impact on others and you are doing all of those things.

 

DI GILLETT – Host (52:48)

and we look forward to you doing exactly the same, Jo. So thank you again, wishing you all the best. We are going to share the link to your new website. Is it joetanarski.com or is it?

 

JO TARNAWSKY (53:01)

Yes, it is. And you can find me on LinkedIn as well. I’m just starting up Instagram and a sub stack, so follow me there as well. But LinkedIn is where I have the biggest… Diving all in. That’s right. learned a lot. Brilliant.

 

DI GILLETT – Host (53:11)

Out.

 

Fantastic. Well, thank you for sharing. We will share that with the community. And for the listeners, I think this is such a super important episode to share with somebody in your network because we all have either somebody within our sphere or we have personally experienced tough times at work. the choice to speak out does not

 

come easily. know in my own life there is a scenario that I have never put out there into the public space because at the time the cost of speaking out, the cost of that was too high at that time. But you never know Jo, I just might have it in me yet. it is an example for individuals who need to bring something to the fore and right or wrong. Well done. Until next time.

 

Connect with Di:

Connect with Di on LinkedIn

Follow Power Of Women on LinkedIn

Follow Di on Instagram

The Power Of Women Podcast Instagram

Contact Di

 

Find Jo Tarnawsky at:

LinkedIn https://www.linkedin.com/in/jo-t-94568417a/

Website www.jotarnawsky.com

Instagram https://www.instagram.com/jo_tarnawsky/

 

This is the home of unapologetic conversations and powerful stories of reinvention. New episodes drop every Monday to fuel your week with insights on leadership, resilience, and success. Subscribe and join a community of women who are changing the game.

 

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Next-Gen Leadership Breaking Barriers + Brand Building Via Social Media

Next-Gen Leadership Breaking Barriers + Brand Building Via Social Media

A masterclass on breaking barriers, self-reflection + building brand YOU.

Lana Samuels represents the future of leadership: fearless, curious, and unafraid to step into spaces still dominated by men. In this conversation, we explore her journey from graduate to global thinker, the role of social media in building her influence, and how she balances authenticity with professionalism while inspiring others online.

 

You’ll here:

How Lana built her leadership career and carved out opportunities in male-dominated industries.

The pivotal role of social media in amplifying her profile and shaping her success.

Insights on balancing authenticity with professionalism online.

Whether glass ceilings still exist for the next generation of women leaders.

What drives Lana’s reinvention and her vision for the future of leadership.

 

Lana said:

“Social media wasn’t just about posting — it became the platform where I built my credibility.”

“Authenticity isn’t the opposite of professionalism. It’s what makes leadership relatable and real.”

“Glass ceilings? They only exist if we stop pushing against them.”

 

💥 New episodes drop every Monday to power your week.

📖 Read the full transcript of this conversation here.

FULL TRANSCRIPT:

DI GILLETT – HOST (00:00)

So be remiss being the Power of Women podcast not to talk about females in a male-dominated industry. And I don’t want to overplay it, but it is in the wheelhouse of Power of Women. And particularly at the top end, which is where you’re playing, it’s largely male-dominated. How hard has it been breaking into that space? And how have your competitors responded?

 

LANA SAMUELS (00:27)

Great question. It has been hard. There’s one situation that really stands out as soon as you ask that question. I had a bit of a moment last year. I had a very good client of mine come to me and say, I had a bit of a moment with a competitor of yours the other day. And I said, really? He said, yeah, you know, I brought you up and he was a friend of his and he said, you know, Lana’s doing really well. You know, she’s sold recently for a friend of mine. There was some sort of,

 

story that he was saying and the male agent said, yeah, it’s because she’s a little bit too close to the husbands, if you know what I mean. And it broke my heart hearing that and still even saying that now really upsets me.

 

DI GILLETT – HOST (01:10)

So that’s the throwaway male line that’s got to be sex implied for a female to be successful.

 

LANA SAMUELS (01:16)

female in my industry to be successful. And it’s not something that I’ve really supposed

 

DI GILLETT – HOST (01:22)

So

 

are you angry or emotional?

 

LANA SAMUELS (01:24)

emotional about it and I was angry as well and I really I kind of fought back hard I thought do I call this guy

 

Lana Samuels, White Fox Director here this afternoon. It’s an absolute pleasure to be here. It’s been a long time coming, Di. When I think about my philosophy in business, I think it’s pretty simple. It’s do the right thing, never do anything illegal, and if you say you’re going to do something, make sure that you deliver. So I’ve always been in the ethos of under-promise and over-deliver and really nurture relationships because you’ve got one shot.

 

and reputation’s everything. Once you lose it, you never get it back.

 

DI GILLETT – HOST (02:02)

I’m Di Gillett and welcome to the Power of Women podcast. We’re a platform that showcases and celebrates the strength, resilience and achievements of women from all walks of life. And this is a shout out to join the Power of Women community because it is growing and it’s growing through our followers and our subscribers of the podcast. And we’ve also got our YouTube channel, which I’d love you to jump on.

 

I love exploring the journeys that shape remarkable careers, the choices, the sacrifices, the mentors and the lessons learnt along the way. Today’s conversation is a special one for me because my guest Lana Samuels quite literally grew up next door. I’ve had the pleasure of watching her journey, hearing her proud parents in all that she has achieved.

 

because what a journey it has been. And the reason I asked Lana to join me on the podcast, her success delves into what it really takes to rise in a competitive industry. Her ambition is fueled where resilience is tested. And in so doing, being recognized by her peers as an exemplar in an industry that doesn’t always get a great rap.

 

And it’s also an opportunity to get into the weeds about stepping into spaces still dominated by men and understand how Lana has been so successful in navigating that landscape, building credibility, earning respect and leading with both strength and authenticity. Lana Samuels, welcome to the Power of Women podcast.

 

LANA SAMUELS (03:45)

Thank you, Di. What a beautiful introduction. You’re going to make me a little bit emotional.

 

DI GILLETT – HOST (03:49)

And I know it’s only for us on camera today, but ⁓ your gorgeous mother is listening just outside the studio.

 

LANA SAMUELS (04:00)

is I’ve got my beautiful entourage with me today, my beautiful women. I’ve got Mum, who’s obviously a good friend of yours and my support system and my beautiful assistant Nellie. So the girls are all here celebrating one another and supporting. Beautiful.

 

DI GILLETT – HOST (04:15)

So as I’ve said, you’ve grown up next door to me and I have watched your career rise. But it’s not so much that I want to draw that part of the story today, but there are so many aspects of what you have done that are going to be inspirational, particularly for younger women starting out on their career and breaking barriers. I would love to…

 

Start out with your early years, Lara. What or who shaped your drive and ambition?

 

LANA SAMUELS (04:50)

think my mum is the person that always shaped my drive and ambition. mean, you know, our journey as a family, you know, we went through some very difficult times growing up and it’s really funny even just driving here and parking today and being outside the South Melbourne market. That’s where I worked from the age of 14 to 18. know, mum and dad always instilled a really strong work ethic in myself and my brother growing up. And if you want something,

 

You need to go out and get it. Nothing’s going to be delivered and, you know, given to you on a silver platter. So definitely mum and dad. Also, I’d say mum, just as a really strong female, she really showed me what it was to work hard from a very young age. And, you know, it’s, it’s an amazing thing to have a strong female mentor in your life. And, Di, I’m not just saying it because I’m sitting here, but having you as a neighbour, I don’t think you realise, I remember so vividly finishing year 12 and speaking to you about.

 

I don’t know if you remember. do. Mum and dad said, speak to Di. Di will give you some great advice. I remember it was the lead up to finishing VCE. I had a conversation with you about which direction to go into because I was so confused. Thank you for pointing me in the right direction. You are giving me some beautiful advice. I’ve been really blessed in my life having such beautiful, strong, empowering women around me.

 

I think it’s just so incredibly special to have that in your life and I’m really lucky that I’ve had it.

 

DI GILLETT – HOST (06:17)

Did you always imagine yourself in a career like this?

 

LANA SAMUELS (06:21)

I thought I would be in event management. That’s where I thought I would land. I’ve always been a hard worker, really intense. I love throwing myself in the deep end. I get bored really easily and I don’t think I would have survived an office job. I love being with people, trying new things and having new experiences. So did I think I’d get into real estate? No, I thought I’d probably be.

 

DI GILLETT – HOST (06:44)

Remember we had that discussion when you came back from the UK and asked whether in fact you should.

 

LANA SAMUELS (06:48)

And I

 

was in tears one day speaking to you. I’ll never forget that moment. I asked you if I should get into real estate because we obviously, a bit of background on me, came back from the UK eight and a bit years ago. I moved back to Australia to join White Fox, which was a very small agency back then with only four of us. And I had a really rude awakening because I had no experience, no database.

 

no contacts after being in the UK for so many years. And I really just jumped in with a new brand that was trying to create noise. And funny enough, your other neighbor is now my business partner, Marty Fox. But to kind of unpack where I’m leading with this is I jumped in and drowned and I’m sure we’ll get to that in a moment. But I came to you in tears, really not sure what to do. And I remember you gave me some really great advice.

 

And I think it was along the lines of just keep going. You know, it’s not going to happen overnight. You know, if you love it and you love where it’s leading you and the right people, you know, you can do it. But nothing good comes easy.

 

DI GILLETT – HOST (07:51)

No, it does not. So let’s, as you said, wind back because it was almost happenstance that you ended up working at White Fox. What’s the story?

 

LANA SAMUELS (08:04)

It’s a crazy story. So I was living in London for 10 years. was coming back. I was in sales. So interesting story. I’ll go through it very quickly with you because it’s a long story. at the age of 18, I met my husband. I fell in love. He was from the UK. I told my mom and dad I was moving to the UK to go and do a year just to test it out.

 

DI GILLETT – HOST (08:10)

doing in

 

LANA SAMUELS (08:29)

told them that I had $10,000 in my bank account and I think I only had about $1,000 because I knew that they wouldn’t let me go. I never get, mom was like, how much money do you have savings? And I said, I’ve got over 10,000 and I didn’t, but I knew that, you know, I’d make it work, you know, sink or swim, just jump in and make it happen. So moved to the UK when I was 18, worked in sales in Mayfair for 10 years, working in five-star hotels, Michelin-star restaurants.

 

doing drink sales. I was doing all the big drinks distribution contracts for some of the best, biggest hotels, you know, and Mayfair night clubs. Having an absolute ball, came back for a holiday. Dad said to me, I’ve got to introduce you to our next door neighbor, a guy called Marty Fox. And I’ll never forget, I said to him, who’s Marty Fox? And dad said, he’s a real estate agent. And I rolled my eyes and said,

 

DI GILLETT – HOST (09:04)

the FMCG sector.

 

LANA SAMUELS (09:22)

Why do need to meet him? And he said, no, you’re looking to buy a property. Should meet him. He’s a lovely guy. He’s a go getter. ⁓ and I think you’ll get along with him really well. So dad introduced me to Marty, who was on the other side. So you’re on the right hand side of mom and dad. Marty and Charlotte were on the left hand side of mom and dad. we connected. Isn’t it? Well, straight, poor Melbourne. Everyone’s interconnected. Yeah. And met Marty, got along like a house on fire, bought my first property from him that day.

 

DI GILLETT – HOST (09:39)

insist

 

LANA SAMUELS (09:51)

in Elwood and as we were signing contracts, I remember him saying to me, Lana, I’m about to launch a brand in a few weeks called White Fox. He showed me the logo, the first office on Coventry Street in South Melbourne. he said, you’re going to come work for me. I’ve just got this feeling. And my husband said to me on the way home that day, you need to go and work with this boy. He is special. He’s entrepreneurial. He’s got magic about him and he’s going to do great things. So we went back to the UK.

 

And I started to watch the business unfold through social media and I was watching no suits, no ties, beautiful marketing. And they were really emotionally connecting with their audience. And I was the first client. I was the very first person that bought a property through the business before they launched. And as a customer, I was on the journey and I was completely engrossed in it. long story short, Marty said to me, you’ve got to come and move to Australia. Like I need you to join the business. And we kept in touch and.

 

I was watching and I said to my husband, think if we’re going to do it, we do it now. Whilst the business is young and I have some really good training and we don’t have kids yet. ⁓

 

DI GILLETT – HOST (10:59)

…a risk because,

 

LANA SAMUELS (11:02)

I know and I really took a big punt there, Di. You know, we packed up our whole world and moved back to Australia after 10 years, which is a big jump. It is. And moved in with Mum and Dad, next door to you. And the journey began.

 

DI GILLETT – HOST (11:14)

Next door to me?

 

So what role did you start as?

 

LANA SAMUELS (11:20)

So I made a huge mistake. So I jumped straight into the deep end. I jumped in as a standalone agent straight away and it was a disaster. know, brand new brand, really young team backs up against the wall, trying to create business, trying to create noise and never been in before. my girlfriends and my friends were younger, you know, we’re in our mid twenties and they weren’t doing the transactions. My best friend’s dad, you know, is one of the

 

founders and owners of one of the biggest agencies in Melbourne. So all of my friends’ parents were transacting with the agency that, you know, they had credibility in relationships and deep rooted relationships with. So I kind of just was in the middle of nowhere and had a full breakdown. I threw in the towel, I quit. After my first six months, you know, I really struggled coming in as a standalone agent, went to Marty’s house, on his kitchen floor, bawling my eyes out.

 

This probably would have been off the back of a conversation with you, die. So hard. No one’s given me an opportunity. There’s not many women out there that I really knew of or looked up to or anyone that was mentoring me in the industry. And I really struggled. So I threw in the towel and Marty said, you’re not throwing in the towel. You’re to come in and be my EA and I’m going to teach you everything that you need to know. You need to start with the basics and learn and build.

 

DI GILLETT – HOST (12:39)

How did that feel? You’d already established a career so then to step back.

 

LANA SAMUELS (12:44)

It was

 

quite confronting and my ego stepped in and I really hesitated there for a moment and I thought well hold on I’ve just had this incredible career in the UK, a huge team, I worked with billionaires, were travelling and they were flying me everywhere for business opportunities over there and had this incredible lifestyle. Why do want to be in EA? And I’m going to be back to the bottom of the ladder. So that was a really hard decision and a really difficult moment for me and it was quite confronting.

 

But I had to swallow my pride and I had to listen to somebody that was incredibly good at what they were doing and someone that I really looked up to and trusted and still do. And I had to back him and he made the right call there because it changed everything for me. It’s the best thing that I ever did. I started again and I had to step it back.

 

DI GILLETT – HOST (13:32)

So how long was that trajectory from EA? Because today you’re a director. Managing director.

 

LANA SAMUELS (13:38)

Managing director.

 

The journey was, it was a good four years. Yeah, it took me four years. That’s nothing. But the four years, it’s really funny. I spoke about it earlier this year, was a keynote speaker at the biggest real estate conference in Australasia. Yep. Correct. Eric. So I spoke in front of six and a half thousand peers within the industry.

 

And I was actually the only female keynote speaker other than Kamala Harris, which is pretty mind blowing. But I spoke about the journey in the four years. I don’t think she has either. But the four years that I did as an EA, I would say is equivalent to about 15 years in the industry. That was a supercharged crash course. that’s a hundred miles an hour. And don’t forget real estate is 24 seven pretty much. You’re seven days a week. There’s no off button.

 

DI GILLETT – HOST (14:12)

She sold any real estate.

 

LANA SAMUELS (14:32)

And I think for me, jumping in the early days, you know, and starting off in a brand that was just really beginning to build, I got exposed to a lot of things that no one would ever get exposed to now. Now we have 15 offices across Australia and New Zealand, but back then there was one office, second one opening, and I got to see every layer of the deal, every layer of recruiting, everything that was going right, everything that was going wrong.

 

DI GILLETT – HOST (14:56)

And you had more of Marty’s time. So he was more available back then.

 

LANA SAMUELS (15:00)

It was

 

perfect. It was really good timing. I’m very lucky that I got that opportunity, but I really grabbed it with both hands. I made the most of it.

 

DI GILLETT – HOST (15:09)

So title today of Managing Director, are you where you envisaged you would be at this point in your career?

 

LANA SAMUELS (15:18)

Yes, further along than what I thought, but I always had a really clear vision in my mind. So my gut is never wrong. I always trust my gut feeling. I knew there was something incredibly special about Marty and what he had in mind. He told me the journey trajectory from the very start and everything that he promised that he would do, he’s done and more. So

 

DI GILLETT – HOST (15:24)

Tell me about that.

 

LANA SAMUELS (15:45)

Along the journey, I knew that some pretty big opportunities were coming. And I knew very special. He’s like my brother, you know, absolutely adore him. I always said to Marty that I wanted to be a director within the business, but before I was 40. So and I’m now 36. I had that really clear goal. Hit it early. Yeah.

 

DI GILLETT – HOST (15:52)

special relation.

 

You’ve hit it early.

 

I don’t know many 36 year old managing directors, Lana. Female.

 

LANA SAMUELS (16:16)

There you go. There’s not a lot.

 

DI GILLETT – HOST (16:17)

That is amazing. So you’ve also built not only an impressive career, but a really strong personal brand and social, your social media presence, it’s engaged, it’s polished, it resonates and it draws ⁓ a high attention out there in the world of Instagram. How intentional was that from the beginning?

 

LANA SAMUELS (16:40)

Thank you.

 

Intentional. Yeah. So I knew that I had an uphill battle because I didn’t have contacts when I joined the business and when I got into real estate and I didn’t have a big following on Instagram when I came back to Melbourne. many did I had about 500 people. ⁓ Yeah it was a small following. was friends, family, people from the UK. And today? 12 and a bit thousand. Yeah.

 

DI GILLETT – HOST (16:56)

Any digital?

 

LANA SAMUELS (17:08)

So I knew that if I wanted to really create noise, build credibility, get attention in the right way and build my networks and my relationships that I would have to think bigger and I would have to think smart because I’d been away for so many years. So to put myself on a platform and to create a story, which is what real estate is all about, it’s about storytelling and connection. I knew that I wanted to create a bit of a brand online and a presence.

 

and I knew that that would fast track and amplify my career in a very short period of time if I did it correctly. And when I first began, I looked around and I don’t really have any females within my industry that I looked up to. Real estate was very different back then. was, you know, and that’s not long ago. This is, I’m talking eight years ago. know, very corporate, you know, the females always in Navy or black and

 

the traditional approach and you know which I love Navy of Black, don’t get me wrong. ⁓ was just, there was uniforms almost and no one was pushing the boundaries and I was lucky that Marty was pushing the boundaries in his way with his fashion you know the loafers, no suits, no tires, no socks and you probably remember it watching him jump out into the car on Port Melbourne as a neighbour.

 

DI GILLETT – HOST (18:07)

But not good.

 

LANA SAMUELS (18:29)

But I thought, hold on, why can’t I have fun with it? And I’ve come from a fashion background. Mum’s been in fashion. I love colour. I love experimenting. So I started to really be playful with it. And I started to be myself and I’m in a bright pink dress today. This is how I dress for business. But at the time, no one was doing it in property videos and in real estate. So I thought, I’m just going to be me and just have fun with it. And then I started to try and be a little bit more strategic with it. I started to match my properties. And that became a thing.

 

and I’ll never forget I had a big beautiful listing in Turok and it was my first trophy listing that Marty put me on. He said I’m going get you to do the video here, 16 million dollar house in Turok and I walked into the kitchen and there was a beautiful duck egg blue because the internal carcass of the kitchen was a Stephen A. Kirst home, extraordinary, was duck egg blue and I thought I’m going to go and buy a duck egg blue dress. Where am going to find a duck egg blue dress and I don’t know where I found it.

 

DI GILLETT – HOST (19:27)

can’t think of a male going, I’m gonna match my tie to…

 

LANA SAMUELS (19:31)

But

 

I started to do it and I went out and bought shoes and a dress that matched. was something so small but as soon as it went live and it went out on social media and it went out to the meta universe, people really stopped and you know, started commenting on it and it got a lot of attention and then that started to roll and then I started to match property videos moving forward and then now I have clients asking me, what are you wearing for our video? They’re excited by it.

 

It shows that you care and it ensures that you’re memorable and it became my thing. was it strategic? Yes, in a way it was. Did I expect that it would go to this level? No, but I was just being myself. has exceeded your expectations.

 

DI GILLETT – HOST (20:11)

Yeah. And therein lies the danger for any employers because it’s which brand walks through the door first. And that’s been the same in my industry and I think it’s the same in any service industry. And if I could leave that as a message for any listeners, in developing a brand, sometimes the brand that

 

is above the door isn’t as powerful as the brand that walks through the door. And therein lies a challenge for employees and employers as to how one manages that scenario. your online presence was intentional. Is anybody else doing the same as you in the marketplace? have they started to follow you?

 

LANA SAMUELS (20:52)

Absolutely.

 

Now,

 

it’s funny because as a brand, we were ridiculed in the beginning with our social media. You know, I remember so clearly other agencies against us in listing appointments with Laugh and Snigger and White Fox, you know, you can’t sell through social media. This was so early in the piece. We were the only ones who really took it to the next level. We were having such fun with it and being so creative and pushing boundaries and really disrupting the industry from the traditional.

 

way of doing things and introducing cars, introducing fashion, introducing beautiful video music content. You know, I did a video not long ago where I had, and it sounds ridiculous, five outfit changes for one video, a big home in Brighton, but I wanted the buyer experience to move through the home with me and really feel how you can live in the home, you know, from the poolside down to the area downstairs, which is the speak easy bar, changed outfits to make it memorable.

 

But then we’ll also know that I care, but it’s also about having fun with it. So we always did push the boundaries and have fun and do things differently. At the start, they did laugh and ridicule and now they’re trying to copy. So it’s funny we giggle. You know you’re winning. You know you’re winning, but you’ve got to keep pushing the boundaries and being nimble and changing. So like we were discussing before we jumped online, you’ve got to constantly be fresh thinking of new ideas and people do catch up, but we’re still doing things that no one’s ever done before, which is really cool.

 

DI GILLETT – HOST (22:31)

So have you found any female mentors in the industry? Marty’s clearly been in industry, but have you found other women prepared to mentor

 

LANA SAMUELS (22:39)

I have, I found some beautiful, powerful women and again, back to the power of social media, connecting through socials, know, meeting incredible operators from all across Australia. I’ve got two beautiful mentors in Sydney that have been in real estate for 20 odd years that are phenomenal operators that I really look up to and lean on for advice. I’ve got incredible women in Melbourne, people overseas that I connect with that I’ve met through social media. It just really unlocks.

 

so many powerful relationships. So this world through my phone has really opened up a completely different pathway for me and connected me with some extraordinary women out there that are really inspiring.

 

DI GILLETT – HOST (23:20)

That’s fantastic. Well coming out we’re going to talk about breaking the glass ceiling. Yes. And the cost of success. If you’re loving the Power of Women podcast, be sure to jump on to our YouTube channel and hit that subscribe button to ensure you never miss an episode.

 

Glass ceilings Lana, and I have a controversial view on glass ceilings that isn’t always ⁓ well received by my female peers. Do you feel there that they exist? Do you feel you have one?

 

LANA SAMUELS (23:51)

Yeah

 

I feel that they do exist and they’re there to be smashed.

 

DI GILLETT – HOST (24:03)

There we go, straight up. So what about your peer group and your friendship group of women of similar age? What are they saying about glass ceilings in the industries that they’re working in?

 

LANA SAMUELS (24:05)

You

 

think for me personally, my girlfriends have chosen careers where they’re quite different to mine, not as male orientated, if I’m being completely honest. Majority of my girlfriends are in the design space and they’re in spaces where there’s a lot more female successful operators. So I wouldn’t say that I’ve had the exposure from like, they’re in fashion, they’re in the creative space.

 

They’re in design and typically speaking has a lot more females within that world. I wouldn’t say that the glass ceilings have been as

 

within my friendship circles. For me, think I’ve probably seen it the most out of all of us.

 

DI GILLETT – HOST (25:04)

So reflecting back on starting out and pushing through, when did you first start to hit it and have to… Your words smashed…

 

LANA SAMUELS (25:10)

So, yeah,

 

Smash Through would have been about three and a half years ago. So I came out of being an EA into what’s called a standalone agent role three and a half years ago, close to four.

 

DI GILLETT – HOST (25:22)

How hard was that transition? Because often transitioning within an organisation is difficult because garnering respect from one role to the next role can be really hard to

 

LANA SAMUELS (25:34)

Well, it was really hard for me because I was always, you on the side with Marty. He was the lead. So I was the EA, absolutely loved it, built some incredible relationships. But you were the second wheel. when it was funny, Marty actually sat me down one day and said, hey, as much as I would love you to be my EA until I’m 90 years old, because we just have a ball and we work so well together, I would be doing you a disservice to keep you in this role when you

 

DI GILLETT – HOST (25:46)

With a second wish

 

LANA SAMUELS (26:03)

are writing the numbers that you’re writing. You should be a top female operator in Australia. And this is your moment to go. Like, I’m going to have to cut you off, unfortunately. That’s so… Very selfless. ⁓ does Yeah. I was so upset because real estate’s hard. You know, it’s…

 

DI GILLETT – HOST (26:14)

That doesn’t happen so many times.

 

LANA SAMUELS (26:27)

It’s very up and down. It’s not a stable industry. And if you do it, you’ve to be 150 % dialed in. you can’t do it part time. It’s really quite difficult. he didn’t hold me back. It was the best thing that he ever did for me at the time I was upset because I didn’t want to have that responsibility, but I just did it.

 

DI GILLETT – HOST (26:47)

correlations between real estate and the recruitment and search world that I came out of. It’s very similar.

 

LANA SAMUELS (26:52)

It’s very similar. So I jumped in to a standalone agent role and opened an office within the space of two weeks, hired a team of 10 males within the same week and hired my beautiful EA. So there was a million things that happened at once that I just jumped into. And that was how I broke out to become a standalone agent. But to go back to your question about, you know, when did I feel the ceiling? Like, what was that moment? It would have been when I…

 

went out and started to have to pitch a business by myself as a female with all of sudden all of this responsibility with a team to train, with mouths to feed, know, with salaries to pay for and essentially being on commission only, which is what you are as a

 

DI GILLETT – HOST (27:36)

running a profit centre. Correct.

 

LANA SAMUELS (27:38)

Yeah. So that was the moment and really going in and competing only against men, which was what was happening when I first started. was EAs that were females, but I wasn’t going head to head with female standalone agents.

 

DI GILLETT – HOST (27:54)

Did the marketplace respond if you were going out and pitching to a potential client and the client was male? How did that go for you?

 

LANA SAMUELS (28:01)

Well, I had a beautiful experience and I’m really blessed to say that. I always say to my clients 90 % of the yes. And it’s also knowing when to turn away business, which I’m very good at doing. Not everyone’s going to be on your same wavelength and respect you and you meet people from time to time where you’re like, oh, you’re not for me and that’s okay. Real estate is quite intense because you’re in someone’s home.

 

DI GILLETT – HOST (28:09)

That’s down to you.

 

LANA SAMUELS (28:26)

And it’s an intense process because you’re across the emotions, the finances. Like, you’re in their world and their space. So you see a lot and you see the good. So my experience going in was incredible. You know, I am a hard worker, as I think you know. You know, I never stop. If I’m in, 100%.

 

DI GILLETT – HOST (28:36)

Dabbing the ugly

 

LANA SAMUELS (28:48)

And I started off small and built my way up from there, but I started off, I was very lucky that I tapped into my past clientele that I’d been nurturing over the four years of being an EA. And I tapped into my network of people that I’d been building and then making the change and, you know, the standalone agents through social media had a lot of people reaching out to me and saying, hey, why don’t you come and have a look at my house? So I was really lucky. they were coming to you? Yeah, it started, it of came out of nowhere.

 

But I’ve been doing so much work behind the scenes for years. Next to Marty, you know, we’d be taking on clients, he would list, he would sell, but I’d be nurturing on the buyers and building those relationships. And then all of a sudden, they were needing to transact, buy or sell again. So it’d be coming to me. So I was really lucky, but it was a lot of strategic work in the background to nurture those relationships so that when it was time to kind of move out, everything started to fall into place for me.

 

DI GILLETT – HOST (29:42)

So you’ve seen, look, this is all the upside and this is all the positives, but there’s absolutely sacrifices that come with success. Can we talk about what some of those have been?

 

LANA SAMUELS (29:55)

Missing my best friend’s wedding last year and being a bridesmaid. ⁓ Not being able to go overseas because it’s peak season in real estate. Being spring really hard. That was a really difficult decision for me to make.

 

DI GILLETT – HOST (30:08)

received by the people on the other end.

 

LANA SAMUELS (30:11)

understanding but really hurt, like devastated. ⁓ And that was purely I had to make a business decision. We were in a very difficult space as a market, you know, all the interest rates, I had to claw back business and being a high performer and managing a team. I could not step away for three weeks and leave my team like that.

 

DI GILLETT – HOST (30:31)

anniversary performance results to deliver.

 

LANA SAMUELS (30:35)

And clients that wanted, you know, that have expectations they list with me, they’re expecting me at the front door. can’t just tap out.

 

DI GILLETT – HOST (30:42)

be seen in a photo across the world.

 

LANA SAMUELS (30:44)

Exactly,

 

drinking a cocktail. Sometimes you can. It’s a very hard one though, Di, because you need boundaries and you need to have a life. But I had to make that decision, unfortunately, that I had to put the business first in this occasion. She knows I love her and, you know, that it wasn’t an easy decision, but there’s been sacrifices of big milestones and moments, but little things, you know. I was working seven days a week for the first five years.

 

DI GILLETT – HOST (31:10)

How is he still working now? ⁓

 

LANA SAMUELS (31:12)

I’m doing big hours. It’s six days a week now. I have Sundays that are a non-negotiable. It is what it is. And I love it though. I wouldn’t have it any other way. Like for me, it’s not work. you. Yeah, it fuels me. It’s a pleasure. You have your moments, your good moments and your bad moments. But if you’re looking at your watch in this industry, it’s not for you. it. It’s just not. The phone starts at 7 a.m. It will probably stop at about 10, 30, 11 o’clock for me because by the time people finish work,

 

DI GILLETT – HOST (31:17)

No.

 

Yeah.

 

LANA SAMUELS (31:41)

They’re wanting to have those conversations with you, so you’ve got to be available and that’s very hard.

 

DI GILLETT – HOST (31:46)

And I heard a few of those over the fence. know how long the hours are. And the search world’s the same. I used to work on an international time clock. International time clock was 24 hours.

 

LANA SAMUELS (31:58)

Yeah, exactly. Nonsensical. It’s intense and you can only do it if you love it. Otherwise you hit breaking point and then you just phase out.

 

DI GILLETT – HOST (32:07)

So were there ever moments or have there been moments where you feel you’ve bitten off more than you can chew?

 

LANA SAMUELS (32:14)

Weekly.

 

DI GILLETT – HOST (32:16)

Well there’s clarity. What are the sorts of things that trigger that feeling? What could it be? As small as what and as big as what?

 

LANA SAMUELS (32:17)

⁓ Daily.

 

Do

 

you know, it’s, don’t think anyone prepares you on as much as I love it. How hard it is managing people and managing a team. know, for me, I’m… Great. No one warned me at how hard it would be. No, I love my team, but it’s a lot of responsibility. can have all sorts of different shapes and sizes. So for me, I think one of the biggest challenges is time. I’m listing, I’m selling, I’m dealing with people’s most, you know,

 

DI GILLETT – HOST (32:33)

That’s why there’s a whole industry.

 

LANA SAMUELS (32:54)

their biggest assets and some of the biggest moments in their lives and it’s money, you know, it’s important. So I’m doing that and I’m generating, I’m the biggest generator in my office and running my business and my clientele and then having 10 people that I’m managing on a daily that can be up, that can be down, that need this, that need that, they need support, they need deal mechanics, they need a problem fixed or a code crack. So for me, I think my biggest challenge is time. But I’m really trying to be mindful of it.

 

and use my time really wisely, but I’m very emotional and it’s something that I’m trying to improve on. I want everything to be perfect. is. Attention to detail perfectionists. So I’ve got to sometimes learn to pull back, but that’s the thing that I struggle with at the moment. I want everyone to be happy, perfect, everything on point, but there’s only so much I can do.

 

DI GILLETT – HOST (33:30)

of your coaching.

 

Leave that at the door!

 

And that perfectionism trait, and I know it, only too well, leaves you being your own toughest master and worst enemy. However, not delivering to that level or presenting to that level or showing up at that level is more stressful.

 

LANA SAMUELS (33:57)

Yeah, very true

 

Very much.

 

Very true. I couldn’t say it better myself. I’d rather have that pressure than not do it, because if I wasn’t doing it, I probably wouldn’t be able to get out of bed.

 

DI GILLETT – HOST (34:17)

So you’ve been recognised as one of the top 100 agents in Australia now. Yes. You’ve got to that level. How much pressure comes with staying at that level?

 

LANA SAMUELS (34:29)

I think it’s what you put on yourself. No one puts pressure on me like I put on myself. So it’s a huge accolade, something that I’m incredibly proud of because there’s not many females on that list and not many females under 40 on that list. Not the stats off the top of my head, but from when I looked at it, I thought, wow, there’s not a lot of women in here and there should be a lot more because there’s so many incredible operators within my industry. Look, it’s, it’s an incredible,

 

DI GILLETT – HOST (34:44)

Do you that’s

 

LANA SAMUELS (34:59)

accolade as I said, but the pressure is you just got to perform for your clients daily and those awards and those celebrations come along the way. It’s not why I do it. Exactly right. Exactly right. So it’s great, but you keep it moving. It’s on to the next.

 

DI GILLETT – HOST (35:08)

Then you’re only as good as you last year.

 

So be remiss being the Power of Women podcast not to talk about females in a male-dominated industry. And I don’t want to overplay it, but it is in the wheelhouse of Power of Women. And particularly at the top end, which is where you’re playing, it’s largely male-dominated. I could reel off the ones in our neck of the woods, and they’re all male. How hard has it been

 

breaking into that space and how have your competitors responded?

 

LANA SAMUELS (35:52)

That’s a great question. It has been hard. ⁓ There’s one situation that really stands out as soon as you ask that question. had a bit of a moment last year. I had a very good client of mine ⁓ come to me and say, I had a bit of a moment with a competitor of yours the other day. And I said, really? He said, yeah, you know, I brought you up and he was a friend of his and he said, you know, Lana’s doing really well. You know, she’s…

 

So recently for a friend of mine, there was some sort of story that he was saying and the male agent said, yeah, it’s because she’s a little bit too close to the husbands, if you know what I mean. And it broke my heart hearing that and still even saying that now really upsets me.

 

DI GILLETT – HOST (36:38)

That’s

 

the throwaway male line that’s got to be sex implied for a female to be successful.

 

LANA SAMUELS (36:43)

young

 

female in my industry to be successful and it’s not something that I’ve really spoken about.

 

DI GILLETT – HOST (36:50)

Free all emotions.

 

LANA SAMUELS (36:52)

emotional about it and I was angry as well and I really I kind of fought back hard I thought do I call this guy I told my husband he was horrified and so upset because he’s seen the sacrifices and he’s seen you know the hours that I do and the tears along the way and all the things that we as a team have sacrificed for me to be sitting where I am. Team, and Yeah such a slap in the face and just such a low blow.

 

I started really kicking his ass in listing appointments and taking more business from him. I to mom, I spoke to dad and I spoke to people within my nucleus and said, what would you do? And think it was mom that said, don’t do anything, just silence and show him how good you really are. That’s, you know, it was very,

 

DI GILLETT – HOST (37:26)

Money speaks fully

 

LANA SAMUELS (37:43)

easy to pick up the phone and make that call I was very close and I thought, no, I’m going to be a real lady about this. I’m going to show you. I’m going to show you how good I actually am. And, you know, it’s funny. I think he knows that I know. We have never had the conversation. I’m really polite to him when I see him because reputation is everything. I said earlier, you’ve got one shot and I want to be. Yeah. I just think, look, you’re going to say that because you’re threatened. And mum always says it’s when they stop talking about you. That’s when you should be worried.

 

DI GILLETT – HOST (38:11)

That’s exactly right.

 

LANA SAMUELS (38:12)

You

 

know, so if they’re talking it’s a good thing. When they stop you might be in bit of trouble.

 

DI GILLETT – HOST (38:18)

So do you feel the industry is shifting now?

 

LANA SAMUELS (38:21)

Definitely. And I’ve really seen it in our business. We’ve got over 50 % of our agents are female within the company, which is amazing. Marty. Marty’s been a driver and pioneer of really amplifying women and pushing us and.

 

DI GILLETT – HOST (38:33)

Who’s driving that?

 

And he has sticked.

 

LANA SAMUELS (38:42)

getting us as much limelight as we can. I all the women are pushing it and we’ve got incredible female auctioneers and just so many beautiful personalities and strong independent women within the company.

 

DI GILLETT – HOST (38:53)

don’t think I’ve seen a female auctioneer in action.

 

LANA SAMUELS (38:57)

They’re very good. Yeah. See our girls are unbelievable. yeah, it’s definitely changing diet. You know, even when I look back five years ago, even in the business, there was only a handful of us females, a lot of men, but there’s a lot of women coming through the ranks now and a lot of women.

 

DI GILLETT – HOST (39:13)

And your social media will be playing a significant role in that.

 

LANA SAMUELS (39:18)

Thank I get a lot of women from across Australia messaging me, know, saying, you’ve really inspired me. I got into real estate because of you and you’ve, you know, shown me that I can be myself and that’s so touching and beautiful to hear that. And, you know, I get messages daily. Nellie’s started creating a bit of a scrapbook of all the beautiful messages that I’ve received over the years and it’s really, really special.

 

DI GILLETT – HOST (39:42)

So what would you like to see change still? What still needs to happen?

 

LANA SAMUELS (39:47)

We’ve definitely made a lot of movement. I think it’s getting a lot better. I think women across the board in high-powered positions in real estate could really open up and change. There’s still a lot of the old school mentality out there. Us as a business, we’re very different, but I think as an industry, I think we need to open up the floor for more strong female operators and more opportunities at the top.

 

DI GILLETT – HOST (40:14)

Yeah. So real estate aside, what advice would you give to any young woman starting to her career, pushing into a male dominated space?

 

LANA SAMUELS (40:29)

beautiful strong mentors around you, people that inspire you.

 

Don’t take no as an answer. And I would say, if you want it, you can make it happen. There’s nothing that is out of your reach. I look at where I started and what I’m doing today. I knew where I wanted to go. I set a really clear timeline of what I wanted to hit and I made it happen and I got my head down and did it. So nothing’s impossible. If you want it, go and get it.

 

DI GILLETT – HOST (40:38)

Yeah. ⁓

 

My last question for you today, Lana, is what is a phrase that defines you?

 

LANA SAMUELS (41:07)

what is the phrase that defines me? That’s a great one.

 

I think just I’m a hard worker. Anyone that’s worked with me knows that I give 150 % to everything I do and if I can’t, I won’t do it. I’m all in. Yep.

 

DI GILLETT – HOST (41:27)

Brilliant. Lana, thank you so much for joining me on the podcast today. know hearing what you’ve done and how you’ve done it is going to be inspirational for so many women listening to this because age aside, you’ve broken into a male-dominated space. You have done it in record time to the level of managing director and you have

 

held your head high and taken the high road when individuals from the not so fair sex have been not so fair. Thank you. And I have no doubt that you’ll be taking their business away from them any time soon. So congratulations.

 

LANA SAMUELS (42:14)

Thank you for all your beautiful support over the years. From the bottom of my heart. ⁓

 

DI GILLETT – HOST (42:19)

It’s easy to give, So that is absolutely wonderful. But it is a reminder of how sort of blending my past career with my new career in amplifying women’s voices comes together. And you’re a great example of that. thank you. And thank you for listening. Until next time.

 

LANA SAMUELS (42:36)

Very special.

 

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Find Lana Samuels at:

Website https://www.whitefoxrealestate.com.au/team/lana-samuels/

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Unlocking the Power of Emotional Intelligence

Unlocking the Power of Emotional Intelligence

What really separates the leaders who inspire from those who fail? According to Amy Jacobson, it isn’t IQ. It’s EQ.

In this episode of the Power Of Women Podcast, Di Gillett is joined by emotional intelligence and human behaviour specialist Amy Jacobson to explore how EQ changes the way we lead, connect, and build culture.

Amy draws on her expertise as a keynote speaker, program facilitator, and twice Wiley-published author (Emotional Intelligence and The Emotional Intelligence Advantage) to break down misconceptions about EQ and show how it can be strengthened.

 

In this episode, we explore:

➜ The difference between EQ and IQ — and why the how and why matter more than the what.

➜ How empathy is both a strength and a risk — and how to avoid being a pushover.

➜ Why toxic positivity erodes trust and damages workplace culture.

➜ Real-life stories of leaders who improved their EQ and transformed their careers.

➜How balancing IQ and EQ shapes better hiring, teamwork, and leadership.

 

This episode is a reminder that success is not about perfection or constant positivity — it’s about being real, empathetic, and willing to grow.

 

Amy said:

“Success is happiness.”

“Success is happiness.”

“Empathy is one of the greatest skills you can build — but it’s exhausting if you try to use it in every situation.”

 

💥 New episodes drop every Monday to power your week.

📖 Read the full transcript of this conversation here 👇

FULL TRANSCRIPT:

AMY (00:00)

So I believe success is happiness. And when I say that, I mean, you need to dance like you’re in Jimmy Fallon in a lipsink battle. You want to eat the chicken wings in public and lick your fingers and not be embarrassed at all. You’re going to laugh at yourself because it keeps you grounded, but it also keeps you light. You want to eat the cookies. No one wants, no one has to have the cookies. We eat it because we want to, and they’re delicious.

 

and give out hugs and compliments like happiness depends on it.

 

DI (00:31)

I’m Di Gillett and welcome to the Power of Women podcast. We’re a platform that showcases and celebrates the strength, resilience and achievement of women from all walks of life. And this is your seat at the table for you to follow and subscribe and be part of every fearless, game-changing story that we tell here at the Power of Women. So after more than 40 years in corporate life and

 

30 of those as an executive search specialist, I have spent countless hours assessing executives’ experience, their cultural fit, their behavioural traits and their emotional intelligence. Some of them have it, some of them don’t. And the real differentiator isn’t just IQ or the technical skill because it is EQ, how the person influences, how they adapt, how they connect, that really makes the difference.

 

So joining me today is Amy Jacobson, emotional intelligence and human behavior specialist, keynote speaker. She’s also a sought after media commentator, a program facilitator and two time Wiley author. And together Amy and I are going to explore what emotional intelligence really means, how it shapes leadership and culture and tease out a few workplace scenarios, the good and the bad.

 

And we’re also going to explore how you can approve your own EQ if in fact it’s at the lower end of the scale. Amy Jacobson, welcome to the Power of Women podcast.

 

AMY (02:06)

Thank you so much for having me, Di.

 

DI (02:09)

Amy, congrats on your latest book. I can see the placard in the back. Just give us a bit of a sense of what it’s about.

 

AMY (02:16)

So this one is focusing on two of the toughest areas that we tend to avoid as human beings. So it’s really around that managing the change, which we know is happening every day, right? So how do we get in and really manage or master that change area in line with the way that the mind works? So I like to say rather than change management, bringing in that change intelligence that aligns to the wiring of our mind and also the other areas of difficult conversations.

 

I don’t think I’ve ever met anyone die who loves having a difficult conversation so we tend to avoid them and this book really dives into the reasons why we avoid them but also the impact that we have when we’re having them because a lot of the times it’s actually us that make the conversation difficult not so much the other person.

 

DI (03:07)

Mind you, I think sometimes, I’m not sure that I’ve met anybody who likes having a difficult conversation, but I’ve certainly met plenty of people who make a conversation difficult.

 

AMY (03:17)

Yes,

 

that’s very true, very true.

 

DI (03:20)

Yeah. So Amy, for the listener grappling with emotional intelligence and not to conflate it with IQ, what exactly do you mean when you say EQ, the abridged version of emotional intelligence?

 

AMY (03:40)

So think the biggest differentiator when we look at IQ and EQ is that your IQ is what you know and what you can do. So it is really like the skills that are in it’s that technical part. It’s a real logical part coming into play where your EQ or your emotional intelligence is the how and why you do it. So these are the real reasons, the reasons why you choose to say that or you do that or how you actually deliver it to the people around you. ⁓

 

We’re talking about that space of understanding what makes us tick. What is the wirings? What is the values beliefs that have made up who we are today that is really driving us to take those steps and not just understanding what makes us tick, but also understanding what we can control in this world, right? Because there’s only one real thing we can control and that is ourselves and how we choose to respond.

 

And it’s not until we understand ourselves in that detailed way that we can then get out of our own head and start to understand that everyone’s different and it is okay for people to be different. So that emotional intelligence allows us to be able to get out of our head and think, okay, this person is why you’re different to me. That’s okay. What is the impact I’m having on them? And what is the best way that we can work together to get the end result that we desire?

 

DI (05:03)

So are you actually born with it or I’m sure we feel some people are born without it? How does it play out?

 

AMY (05:12)

So it’s a bit of a mixed hour. There are definitely people that are naturally born with higher levels of emotional intelligence and I think we tend to see emotional intelligence a lot more in young children where we encourage them to face their emotions, to deal with their emotions, to talk them through, to care about the people around them and really be a decent human being as they’re growing up.

 

As we get older though, we tend to decrease that focus on emotional intelligence and we start to bring those areas of, you know, that materialistic success into our lives and you know, how are we, are we good enough? Are we contributing enough? And this is where the emotional intelligence starts to get blurred. people are definitely born with it and some people higher levels than others. And you tend to find people who

 

do have those naturally higher levels of emotional intelligence, can’t quite understand why other people don’t get it, because they don’t quite realize what they’ve got. They’re kind of like, isn’t this what everyone does? Like, why would you do anything different? But we have shown as well that emotional intelligence is a skill. So it is something you can learn, like any other it’s learnable. Absolutely it is. Is it easy?

 

No, it’s not easy because when you’re learning emotional intelligence, you’re challenging the wiring that’s already embedded in your mind. So all of those values of belief.

 

DI (06:40)

You’re

 

probably getting some pretty tough feedback too.

 

AMY (06:42)

Right, so it’s definitely not easy, but absolutely it is teachable. You’ve just got to be really committed to making a difference.

 

DI (06:50)

So we’ve all had leaders that we think, well they think they’re self-aware and we’ve got a different view. How do you break through that denial? How do you actually even suggest to somebody that their EQ’s at the lower end of the scale?

 

AMY (07:09)

You’ve got to bring it to their to make them aware of it right but if you if you are bringing it to them and showing them examples and having that chat around them and they are not accepting that and they’re not aware of it and they stay in that denial there’s very little you can do because you cannot force someone to be emotionally intelligent that’s just not possible. All you can do is influence them so when you

 

when you especially when you’re working with somebody who is an emotionally intelligent, especially in a leadership role, it doesn’t mean that you should in turn not be emotionally intelligent back. And I think that’s probably one of the biggest mistakes we make. it’s, it’s that conversation. ⁓ I have it with people all the time, right? Cause they’re like, this person did this or this person has doesn’t have the decency to say hello or, know, to connect. And my first question back is always,

 

DI (08:07)

It’s like, you know, the person, yeah, the person that you go past and you say, how are you? the person who actually goes past you and says, how are you? And before you’ve even had a chance to respond, they’re gone. I reckon their EQ is way down the Richter scale.

 

AMY (08:23)

I mean they’re ticking a box right? They’re going through it’s kind of like that automatic they say it they don’t mean it they they’re really they’re not even waiting for an answer and I think it’s it it also comes down to in that workplace we are functioning a lot on our conscious mind because we are just go go go we’re in an environment where it doesn’t seem anything

 

but acceptable to be busy and to be in a fast pace and to be rushed. So unfortunately we’re just, we’re not tapping into that subconscious mind as much as we could be and as much as we should be. And therefore that conscious mind, like the subconscious mind is where the emotional intelligence lives. So if we’re not tapping into that area of our mind, we’re just ticking boxes.

 

DI (09:11)

So what’s the correlation between being emotionally intelligent and being empathetic? Because I’d be interested to understand if the correlation is really close, ⁓ can you be at risk of being a soft touch or a pushover if you’re highly emotionally intelligent and too empathetic?

 

AMY (09:32)

So empathy is a part of emotional intelligence. I believe empathy is one of the greatest skills you can build. I really do. But empathy is exhausting. And I think to be empathetic in every single situation, it’s not realistic and it is exhausting. And like you said, Di, you can become a bit of a pushover. It’s that fine line between being liked and being respected.

 

So with that empathy, and I guess this comes to having a really good understanding of the difference between empathy and sympathy, because sympathy has that, even that level of pity or that bit of care where you’re going, wow, this is terrible. I really wish this wasn’t happening to this person and I feel for this person, where empathy is simply recognizing the emotion that the person is feeling and thinking.

 

When was the last time I felt that emotion? What is the best thing that somebody could possibly say to me rather than what is the worst thing? So I think some people that get caught in that empathy loop are actually in an empathy and sympathy loop where they are bringing a lot of that sympathy in because having fantastic empathy gives you the ability to be able to move forward and help to find solutions. Like how do we fix this? How do we move forward?

 

You’re not in your own head, you’re there to support them, but you’re actually there to support them to progress, not just to loop and loop and loop in that current state of mind.

 

DI (11:07)

So then on the flip side, and we’ve seen it happen where people with low EQ are in fact still the best person for the job, for whatever reason, or might be the last man standing in a selection process sometimes, which can be the case. yeah, so we see people with poor EQ get promoted anyway. What’s the impact on a culture when that happens?

 

AMY (11:24)

Peace!

 

It depends what role they’re in. I always like to say that if I was going in for brain surgery, I would want my surgeon to have lower levels of emotional intelligence.

 

Because when I’m in that situation and they are operating on my brain, I don’t want them to be thinking about Amy is the mother of two kids and she’s the wife of Mark. And I want them to be thinking about me as a vessel that they’re just going through that same motion that they do every day and really keeping focused on what they can do. But anytime you’re interacting with human beings when they’re awake, that emotional intelligence is going to create the relationships, right?

 

If you put aside those few really specific roles that ⁓ I guess look to the ability to be able to shut down your emotions, to be able to do it really well and look at the majority of other roles out there. When we get leaders and specifically CEOs in roles that lack emotional intelligence, we’re getting to the point now where people are just not willing to put up with it. People are walking because the culture is turning toxic.

 

DI (12:44)

More so now than generations before us, I think.

 

AMY (12:48)

definitely die and what I’m seeing more than anything now is that people have the genuine interest for emotional intelligence is continuing to rise and it will continue to rise especially with AI coming in but what I’m starting to notice now is that the more organizations that are providing emotional intelligence training for their teams it doesn’t just help them build their emotional intelligence but it also makes it really obvious then to them the people that

 

aren’t being emotionally intelligent. And I know there’s been a couple of times now where I’ve had, you know, CEOs or C-Sweeps that have said, no, no, we’re not going to do the training. We’ll just let everybody else do it because you know, we think they really. Yeah. And then all of a sudden the people walking out of these training and going, well, hang on a second. Like our CEO and our C-Sweep, they’re the ones that are lacking emotionally intelligence. They’re doing exactly what Amy said not to do.

 

DI (13:32)

They feel exposed.

 

AMY (13:46)

And it’s just through that lack of awareness, right? So I think that we are becoming that place that is less tolerant to people lacking emotional intelligence because we know that success is, it is that balance between EQ and IQ. You can’t have one without the other. You need that balance.

 

DI (14:07)

Yeah, but that example you just gave is interesting because they’ve chosen the C-suite, in this instance that you’ve just cited, has chosen not to turn up. So can you use EQ as a leverage in

 

managing an environment. So if you’re holding back and not giving and that’s your style, does that mean you have low EQ or can you in certain circumstances or certain settings choose simply not to display it?

 

AMY (14:49)

It comes down to being real, right? Exactly what you’re saying in that is what is true to your style. So if you have somebody who is quite, you know, quite an introverted person or, you know, talks only when they feel there’s something to say and, you know, they’re really respected for that, then I wouldn’t call that low emotional intelligence. I would say they know who they are and they know their comfort area and they add to the conversation when it’s relevant.

 

where if you’ve got somebody who is quite an extrovert and they’re sitting there and they’re choosing not to say anything and in their mind is just hundreds and hundreds of thoughts and disagreement and challenges in their mind and they’re choosing not to say anything, then that’s not emotionally intelligent. You’ve got to be real to who you are and you’ve got to make sure that what is coming out of your mouth, the actions that you’re doing is aligned to your mind. So people can see straight through that.

 

that kind of that false exterior, right? And this is why I’m having so many conversations at the moment around that toxic positivity and that being emotionally intelligent isn’t being positive every second of every day because that’s not what life is. It’s being real, being authentic. And that is how you build trust and build respect. So I think there are some incredible CEOs out there that choose to

 

sit back and choose to let people take the lead and, you know, choose to be more of that quiet background and they’re very emotionally intelligent people. But there’s also some other ones that choose to sit back and let them do the work that it’s not emotionally intelligent at all because it’s going against everything that they’re thinking, that they’re saying, that they’re supporting. So it’s going to impact the relationship. There’s no template, I guess, to aligning to being an emotionally intelligent.

 

DI (16:44)

So tell us about toxic positivity. How’s that playing out in the workplace? What are you seeing?

 

AMY (16:52)

we’re seeing is people that are coming in and just and not being real like they’re coming in and saying you know we need to pretend like every day is amazing like everything’s great you know something happens and you know we use the example in one of the situations where you’ve got a company who’s laying off 200 staff and going but everything’s fine like everything’s okay like let’s just get on let’s just be happy let’s like go no so it’s at that point where we’ve got to understand that

 

There’s no such thing as a good or bad emotion. There is an appropriateness of an emotion and a severity level. So in some instances, upset, anger, fear, that is the right emotion. you just got to… Appropriate. That’s right. Like you’ve just got to get the intensity or the severity level right. But what we’ve got some organizations coming in that don’t have fantastic cultures,

 

that are avoiding the difficult conversations that are avoiding the honesty and just sugarcoating it all with everything is amazing let’s just pretend everything’s happy and when these people are coming in and being this this fake positive what it’s turning into is a lack of trust a lack of respect it’s it’s people looking going well you’re not real that’s not realistic and i can’t relate to that so therefore i’m

 

I’m just not relating to you at all. And yeah, once you’ve lost trust in a work environment or in any relationship, it’s never going to end. Yeah.

 

DI (18:19)

It’s all over.

 

Yeah. Yeah. So let’s be honest, can you shift the dial on somebody’s EQ if it’s really at the bottom end of the spectrum?

 

AMY (18:32)

seen it happen on a few occasions. Again is it easy? No it really isn’t because it really needs a full makeover in your mind. Like we are talking you know habits and beliefs that you’ve had for so long that your mind is naturally going to defer to in situations. It’s about being able to change those.

 

This is a long-term commitment, right? And usually we see it happen when people hit a really ⁓ big moment in their life that’s had a big impact that really wakes them up to them realizing just how much of a, let’s say, poor or like it’s a person who is seriously lacking that ability to be able to connect to that the human being. So you hear stories about when people lose everything that they have built or

 

when people have got really sick or when something really devastating has happened in their life that has kind of jolted people out and they’ve realized that that deep embedded wiring in their mind is actually not the best way for them to be. So they put in the work to actually rewire. But when you’re looking at a workplace, I’ll go into sessions and we’ll run a session and at the end I’ll always provide feedback to say, this is my thoughts on the people that were at the session.

 

These people here have great emotional intelligence these people here really quite lack it But they’re aware of it and if they’re aware of it, then you can definitely help them to work on it But if they’re not aware of it You’re gonna need you’ve got a choice. Yeah, you’ve got to either accept them as they are knowing They are not going to improve and things are not going to change or you need to move them on It’s it’s a tough decision, but it’s it’s one or the other

 

DI (20:21)

So you and I have been talking for about 15 or 20 minutes. Can you tell from that whether I actually have whatever level of EQ?

 

AMY (20:35)

Yes, I can gauge. mean, I think that most of us can. I think even in those first couple of minutes when you start to speak to someone, I think you can straight away start to see the mindset that they’re in and their ability to be not in their own head. And I think that’s the biggest giveaway, right? When you can see that somebody is…

 

DI (20:40)

I’m stealing myself.

 

AMY (21:01)

listening to what you’re saying, they’re curious, you can tell by this conversation die that it’s not rattled off questions, it’s you listening to the answers and then taking the conversation in the direction that the answers are actually leading us. That’s the kind of display of emotional intelligence but I truly do believe that I don’t think there is such a thing as an emotionally intelligent person. I think that

 

in every situation we have a choice to make. either choose to respond in an emotionally intelligent way or we choose not to. And while this conversation I would say absolutely, I know that there are times when I enter into a conversation and my emotional brain takes over my logical brain and I could step back at the end and think, wow, I wasn’t very emotionally intelligent there. So I think it is that it’s that ability to be able to apply it in this situation.

 

But what is our biggest measure is that those times when we don’t get it right, it’s what we choose to do then. So in those moments when we step back and we say, okay, my emotional brain took over then, I wasn’t very logical, I didn’t respond in a great way, and I wasn’t emotionally intelligent, it’s having that ability to be able to go back to that person or go back to that conversation and say, you know what?

 

that didn’t go well, like I didn’t do well myself in that situation, can we try again? Or can we talk about this a little bit further? And just simply having the ability to apologize when we don’t get it right, that’s our true measure of emotional intelligence.

 

DI (22:40)

And sometimes going back and apologising may not be the right thing to do. The delivery that you intended that was hard-hitting and impactful and possibly negative was where you wanted to leave it. That’s not necessarily not being emotionally intelligent. That’s knowing when to apply it in what measure and when it’s appropriate.

 

AMY (22:55)

Absolutely.

 

DI (23:06)

I know and there will be people who will remember being on the receiving end of me doing just that.

 

AMY (23:11)

And that’s exactly right that’s coming back to that fake positivity right like that emotional intelligence at times is going to make people feel uncomfortable It is gonna make them squirm a little bit. It’s gonna be something they don’t want to hear But you know that they need to hear it You know that in that moment they’re gonna struggle and they’re gonna struggle a lot But you know an hour two hours a day a week later

 

they’re going to get what they needed out of that and that’s going to help them for the right reasons. We can only hope, ⁓

 

DI (23:43)

We hope.

 

Absolutely. So Amy, let’s come back in a moment and do a little mini masterclass on EQ if we could.

 

AMY (23:56)

Sounds great.

 

DI (23:59)

If

 

you’re loving the Power of Women podcasts, be sure to jump onto our YouTube channel and hit that subscribe button to ensure you never miss an episode.

 

So time for a bit of a ⁓ EQ master class. So grab a pen because Amy’s going to take us through some ideas here. So let’s say an individual’s been told that they lack EQ and you you might be resisting the urge to push back in whatever way about that. What’s the first step we could take to start building it up?

 

AMY (24:39)

The first thing we can do is just observe and start to be aware of the impact we’re having on the people around us. So really being able to look at those situations and take the moment to pause and just be observant, be present and see the reactions that you’re getting from other people is going to be really key to understand what it is that’s actually coming out, maybe not in the way that you intended it to.

 

or also to understand what is actually driving it. So where is it coming from? So it’s always going to be that pause moment and then kind of like, I guess it’s that reflection on yourself, right? Okay, what role did I just play in that situation? How did that person feel at the end of it? How did they respond? What is it that I triggered there? So it’s really, it’s starting to own who you are and the impact that you’re having on the people around you.

 

DI (25:34)

So I’ve observed that I wasn’t well received or I’ve observed that I’ve caused discomfort or upset or anger in the other person. So I’ve taken the pause. I’ve started to think it through. How do I then apply that in a more emotionally intelligent way? Is that the next step?

 

AMY (25:59)

Yep, absolutely. So it’s at this point that you get out of your own head, right? So once we understand, okay, what impact are we having? What is driving that? What are the values and beliefs that are driving it? Why am I reacting that way? Then it’s about getting out of your own head and realizing that this situation is not about me. So what is the best way that I can communicate with this person to help them get the best outcome or the outcome that they desire?

 

So this is at this point where, you know, if I use a difficult conversation, for example, when we head into a difficult conversation and we lack emotional intelligence, we are very much in that fear in our mind of the fear of conflict, the fear of unknown, how are they going to respond to me? And we kind of go into that conversation with that defense mechanism on ourself to make sure that we’re okay in the situation.

 

When we start to apply emotional intelligence and we go into a difficult conversation, we realize that the conversation is not about us at all. It’s about the person in front of us. So how can we speak? How can we communicate to the person in front of us based on their emotional feelings right now to get the right outcome? And what is the outcome that we desire?

 

Because when we lack emotional intelligence, a lot of the times when we enter into these interactions or conversations, the outcome that we tend to desire is to win and to be right. So in our head, if you’re in a conversation and you’re looking to win or you’re looking to be right, then you are not applying emotional intelligence. It’s at that point having the ability to be able to go, okay, this is not about

 

DI (27:27)

Hmm

 

AMY (27:41)

someone being right and wrong. This is not about a winner and a loser. This is about having a conversation so that we understand how we got here and what the future looks like. How do we move past this? What do we want this to look like in the future? So it’s really that communication is having the ability to be able to start recognizing other people’s emotions and think,

 

What is the best thing that I could possibly do interacting with this person to get them through this and get to the right outcome?

 

DI (28:14)

So am I seeking feedback as to how I’m going on my master class journey? Am I asking people what they think?

 

AMY (28:21)

Thinking feedback is an interesting one, right? Like I’m a huge advocate. You should always be looking for feedback. But I think my tip for everyone is be very careful in the way that you ask for feedback because these days I see a lot of people ask for feedback but don’t give people permission to truly give them feedback. It would be kind of like, you know, at the end of this session me saying to you, oh, that was great. I went well, didn’t I? How did you think I went? Did I do good?

 

You know what mean? giving permission for feedback. So yes, feedback.

 

DI (28:51)

That’s not taking feedback.

 

That’s words in your own mouth.

 

AMY (28:58)

And that’s me just saying, just want you to confirm my ego right now. That’s what I want you to do. So when you’re asking for feedback and the best thing you can possibly do to be vulnerable and to grow your emotional intelligence is to get that feedback. But you want to do it in a way that you give permission. So you want to really come in with that vulnerability to say,

 

know, die. I’m doing a lot of podcasts at the moment and I know that I’m not quite nailing them and I’m really working on improving them. Can you give me two tips on how you think I could do better for my next podcast? So that’s the difference between that compared to the first one. That is truly asking for feedback and seeking feedback as opposed to ticking a box and please stroke my ego so I can continue to do what I want to

 

DI (29:48)

Yeah, we see plenty of that. So have you seen ⁓ examples in the workplace without names? Could you give us some examples of where somebody who’s been out to shift the dial on their EQ for the better actually positively impact their career in some substantive way?

 

AMY (30:11)

Yeah, yeah, there is one person particularly that I’m thinking of. The first time I met him in a session, his ego was really, really quite evident. And you could see that he constantly needed to say something. It was kind of for that, for that very much that stroke of the ego, right? And I could even see the people around him that lacked respect for him because he really, he wasn’t welcoming any respect in a way.

 

I could see that he was quite a big personality. He was in a role that ⁓ traditionally kind of demands that level, but he’d taken it way too far. He’d been stuck in this role for quite a while and wasn’t quite understanding why. He wasn’t progressing as well. And it would have been watching him develop over, it would have been a good two to three years, but the first time that I…

 

The first time that I started to see the difference, it wasn’t in our first session, it was after he attended one of my sessions, I could see towards the end a little bit of a breakthrough, but it was at the second session and the part that hit home for him, even though we were focused on the workplace, he actually came up to me on one of the breaks and said, ⁓ my goodness, Amy, I have just realized how bad I am to my wife.

 

from an emotional intelligence. Crazy, right? That is what hit him. He straight away, he said it was like this and even the look on his face was just pure awareness and shock. He said, I have just realized what I’m doing to my wife and to my kids at home and the energy that I’m taking and the way that I’m speaking to them. And once he started to get that realization,

 

You could see the shift in the workplace as well. You could see the shift with everybody he worked with. it was like it still gives me goosebumps because it was incredible to see this person that had such a thick armor and a protection on and ego driven to just slowly unravel this. And he was he was so comfortable to be vulnerable in unwrapping it as well. Like he was quite vocal. I would get phone calls from him saying,

 

know, Amy, I just had to share this with you. I can’t believe it’s happened. And I’ve watched his career since just climb and climb and climb. And the respect level that his peers have for him now is incredible. He is a completely different man to who I met. But it’s always fascinating when it hits home first outside of work where we’re probably a little bit more raw and honest with the people that we love. And that’s where it became obvious for him.

 

DI (33:01)

And I know that, you know, the line of you can, we can teach you skill but we can’t employ somebody who’s outside of the fit for an organisation. Are you more inclined to put an emphasis on EQ or IQ in a talent acquisition setting?

 

AMY (33:24)

If I was in that talent acquisition setting, I would put a little bit more of a sway towards your EQ, but it would only be a slight sway. And I say that because I really do believe it’s the balance between IQ and EQ that we need in this world. I think that your EQ will only take you so far before you need some IQ to back it up. Your IQ also will take you so far before you need some EQ to back it up.

 

I am a big believer in there is a cultural fit for an organization and a cultural fit for a team. And that doesn’t mean a team of clones. It doesn’t mean bringing the same type of people together. It means getting the right balance and getting the different skill sets and getting the different belief, but it’s getting the right levels of emotional intelligence so that they can actively challenge each other.

 

effectively challenge each other that they can be honest that they can be vulnerable. So it’s getting that balance right and and for me that is it’s that ability to to apply your emotional intelligence in a situation and if you’ve got somebody coming into a team who does not have that ability it doesn’t matter how similar they are or how different they are it’s it’s not going to work.

 

Because human beings, number one way that we work is based on connection. And if you cannot create that connection with somebody, it’s not going to work.

 

DI (34:52)

So if we look out into the public arena today, I think we’ve got some pretty good examples of good and bad. Who would you call out as being exemplars of demonstrating great emotional intelligence?

 

AMY (35:07)

This one’s always a tough one, right? This one’s always a tough one.

 

DI (35:11)

I know the negative is easier to do because there’s plenty of that.

 

AMY (35:14)

Yeah, that’s right. That’s right. Look, I think there’s some people out there doing some incredible things and really showing great levels of emotional intelligence. If I don’t call out some specifics, I think if we look at industries in general, when we look at our politicians, we can tell the difference between those politicians that do show high levels of emotional intelligence versus those that don’t simply by the way that they speak.

 

DI (35:41)

Go

 

on, name me, I dare you.

 

AMY (35:44)

I’ve done it a long time ago. did it in an article and it created absolute chaos. didn’t play out well. But I think also if we start to look at even those people in public figures like those like celebrities and things like that as well. A celebrity that shows really high emotional intelligence and this is probably going to throw it out there a little bit for people as well.

 

If I look at someone who like Taylor Swift, right, who’s very much in the media at the moment, people either love her or hate her, but her ability to keep on doing what she’s doing and be able to kind of to take the emotions, to take the impact of other people and continue to go through and continue to have that care factor and never lose that level where, you know, she still introduces herself as high on Taylor just in case she didn’t know kind of thing.

 

That is showing that grounding, right? Where we find other celebrities out there that are, you know, those people that are like, you know, don’t you know who I am type thing. Like this is me, I should never need to introduce myself because everybody knows who I am. That totally lacks emotional intelligence.

 

DI (36:59)

Yeah and we see it in sportsmen, the people who you know walk off a tennis court and are happy to sign a signature and those who walk off and it’s like, no that’s beyond me.

 

AMY (37:09)

Yep, that’s and you see videos I was watching video there the day of you you’re saying about you say bolt and how he takes the time there’s one of the one of the tennis players to I don’t follow a lot of tennis but I know here at the moment

 

DI (37:24)

David

 

only recently smashed up a tennis racket but then we don’t necessarily know what the provocation’s been either.

 

AMY (37:32)

right? No, I’m more talking about it was a video of a really high level of emotional intelligence where you he was sharing the umbrella with the ball boy and is sitting down and having a conversation with the ball boy and you know that kind of thing that shows your high levels of emotional intelligence when you have the ability to do that. So in the sporting industry it’s very interesting because I think and this comes back to that area where

 

I really do believe that there’s no such thing as an emotionally intelligent person because you see in some sports people and in people in high profiles in one interview they can do really, really well. And then there could be a snippet that they caught off guard or another situation where we don’t understand the context, but it looks like they haven’t handled the situation that.

 

DI (38:21)

All in the post-production Amy, we can turn anything into something else with a little bit of a tweak.

 

AMY (38:27)

But that’s emotions right? when you don’t know what’s going on. It’s true. Emotions can be read so many different ways and when we don’t understand like you were saying, what is driving that? What’s building to that area? ⁓ We make some really big assumptions and it good.

 

DI (38:47)

Yeah, I mean we have a famous example here in Australia, I mean remember the Lindy Chamberlain case. She was judged in the court of public opinion as being guilty because her emotional display didn’t match what everybody wanted it to be.

 

AMY (39:02)

Exactly right. this is, ⁓ you know, I love this part of AI when people start to understand and realize that situations and people can’t make us feel a certain way. Like it is, you know, we react the way that we react based on the wiring in our mind. And that’s why, you know, you can grab 10 people from around the world, put them in a room and have the same thing happen to all of them. But you can have 10 different reactions. And that’s exactly right with Lindy Chamberlain, right?

 

because she didn’t have the default reaction that people were expecting straight away they said, well, she’s guilty, clearly she’s guilty. But we all respond different to situations based on our upbringing, experiences, our values and our beliefs and just how we process emotions. So those emotions can be taken and as you said, that’s where video editing works so well in the media and with reality TV shows, right? That’s why they get the rating.

 

DI (39:58)

Sure does. Yeah sure does. Hey can I just clarify you just said EI so we use the term EI and EQ. Yeah. Are they one in the same? Are they exactly the same?

 

AMY (40:12)

They’re not exactly the same. the difference between the two of them is emotional EQ is your emotional quotient. So it is your portion. Yeah, it’s the measure of your emotional intelligence where EI is the abbreviation for emotional intelligence. the two

 

DI (40:27)

Yeah

 

AMY (40:27)

Yeah,

 

the two are interchangeable. We understand what both of them mean. We know what both of them refer to. So I tend to use AI unless I’m talking about the actual measure of your emotional intelligence. But EQ, it’s well known. It aligns perfectly to IQ as well. So they’re both acceptable.

 

DI (40:47)

Got it. So let’s just as we come to a close today, if I can just pull this back a little closer to the power of women. We’re told women are naturally more empathetic and you know that’s biology and stereotype or is that really just a convenient excuse for men not to develop decent levels of EQ?

 

AMY (41:13)

it’s all of the above. I really do. think that the genetics in us, right, when you’re coming from emotional intelligence, sometimes you’ve got to do that.

 

DI (41:18)

That’s politically correct, Amy.

 

AMY (41:26)

I think it is a mixture for some people. think that there is definitely that genetics and that the world upbringing, right? And the acceptance that it’s always been that women can show more emotion and that they are the caregiver and you know, the role that we play and that it’s more acceptable for us to show emotions and less acceptable for men. I do believe that some men out there are absolutely using us as an excuse. ⁓ but I also think that there are some men out there that are

 

trapped behind that, they’re trapped behind that upbringing and the way they’ve been told or taught to react in situations. I’m seeing now though, I think we’re really breaking through this and even in the last five years, we are starting to see such a shift and it’s a positive shift. It’s a positive shift that people are talking more about emotions.

 

We’re being more honest, we’re being more upfront, we’re being more vulnerable. And I think that the men that are still sticking behind that masculinity and, you know, they don’t need to show emotions, they are starting to be called out and left behind. So I think we are going to continue.

 

DI (42:37)

I think that’s right.

 

In your opinion, what’s the most significant challenge women are facing and how can they use emotional intelligence to shift the dial?

 

AMY (42:50)

Yeah, I think the biggest challenge that we are facing and we’ve been facing it for a while now is to be confident and comfortable in who we are, to be real. And when I look at the workplace, I think for so long women have, they’ve put success down to bringing in that masculinity, to be one of the boys, to act a certain way, to have a conversation a certain way, to go up against those that.

 

that gender ⁓ inequality that we’ve had. And I think our biggest challenge now is knowing that success in a workplace, it does not come in a blueprint. You do not have to look a certain way. You do not have to speak a certain way. You do not have to need to act a certain way. It is getting women to be truly comfortable and confident in who they are, to understand their wiring, to understand what makes them different, but also

 

know that that difference, it’s a superpower as long as you apply it the right way. So have that ability to just still be, still be connected with your emotions. It’s not a bad thing to show emotions in a workplace, but just make sure you’ve got control of them. So feel the emotions, face the emotions, but know how to move on and have that confidence that every emotion that is coming out, you are feeling it for a reason and be okay with that.

 

but just know how to control it and how to move forward and just be your amazing self. There’s so many incredible women out there that I see when they get promoted or go into a new role that feel like they have to change. And it’s like, no, you were promoted for a reason. That’s right. Don’t change who you are. They promote you because they want that person in there and you don’t need to look the same and act the same as everybody else around the table. Be yourself.

 

DI (44:35)

for a reason.

 

Yeah, love it. Amy, how does somebody find you if they want to connect and work on their EQ?

 

AMY (44:55)

onto my website that’s the best place to find me that’s amyjaggibson.com.au on there you’ll find an insights page that has so many articles videos podcasts radio TV all of that kind of stuff that will help you to start build it you’ll also find my two books on there as well or links to be able to purchase the books and find me on social media too I this may come as a shock to you but I love meeting people so

 

You know, the more people that reach out, the better. I do love a good chin wag.

 

DI (45:26)

Beautiful. Well, we’ll put all of those links into the show notes and in particular your website so that they can find you. ⁓ EQ showing emotional intelligence is probably sharing this episode with somebody who you think might just need a little poke in the ribs. That it could be ⁓ a subtle way of being emotionally intelligent and giving somebody a bit of a rev up. But thanks for joining us. Thanks for…

 

listening through to the end of this particular episode. We’re sort of changing the topics around a bit and curating the mix. So I’d love you to let us know is there something you want to hear more of and only the other week we had our first male guest on which was an emotionally intelligent decision on our behalf to say we’re not going to be just one-sided in talking to the women and in fact it all jokes aside it was

 

one of the most insightful ⁓ discussions I’ve had with a truly emotionally intelligent male who fully understands the impact of how women and men can work better together. Until next time.

Connect with Di:

Connect with Di on LinkedIn

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Contact Di

 

Find Amy Jacobson at:

LinkedIn https://www.linkedin.com/in/amy-jacobson-emotional-intelligence/

Website https://amyjacobson.com.au/

Instagram https://www.instagram.com/amyjacobson_ei/?hl=en\

 

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5 Everyday Biohacks to Live Well Longer

5 Everyday Biohacks to Live Well Longer

On Episode 84 of the Power Of Women Podcast, I sit down with Azra Alagic, biohacker, Behaviour Change Specialist, and founder of BiohackHer. Together, we explore how women can move beyond the obsession with living longer and instead focus on living well longer.

Azra’s story is one of transformation. From chronic fatigue, gut dysbiosis, and migraines to a thriving health span built on science-backed biohacking practices. She believes there’s no such thing as “can’t” and that women must empower themselves to make conscious lifestyle choices that support vitality, clarity, and resilience.

This conversation dives into the practical, everyday actions that make a difference: from morning sunlight to mindful breathwork, and reframes aging not as decline, but as power.

 

In this episode, we explore:

Why health span matters more than lifespan

Retirement as a mindset trap and how to avoid it

The science behind biohacking and women’s health

5 Everyday Biohacks: Morning sunlight, cold exposure, sleep optimisation, intermittent fasting, mindfulness & breathwork

Why biohacking must be adapted to women’s hormonal cycles.

 

Azra said:

“Women’s health needs to be valued as much as men’s health. We should not accept disease as inevitable.”

“Biohacking is backed by science. There are countless studies and trials — it’s not a gimmick.”

“Ageing well is about taking control of your own biology so you can live well longer.”

 

💥 New episodes drop every Monday to power your week.

📖 Read the full transcript of this conversation here:

AZRA (00:00)

I believe women’s health needs to be valued as much as men’s health. That we should not accept disease as inevitable and that women should empower themselves to make better lifestyle choices so that they can live well longer.

 

DI (00:16)

I’m Di Gillett and welcome to the Power of Women podcast. We’re a platform that showcases and celebrates the strength, resilience and achievements of women from all walks of life. And this is your invitation to join the conversation. So please be sure to follow or subscribe to the podcast and make sure you’re part of every fearless, unfiltered, inspiring story we’re here to tell at the Power of Women.

 

Today I want to muse on something we’re all wrestling with, aging. And it’s inevitable, but it’s not an excuse because too often we put ourselves last, we’re juggling far too much, and we tell ourselves we can’t. My guest today is Azra Elagic. And Azra says there’s no such thing as can’t. And that plays into my mantra because I’m on the same page. I often say I can’t do something.

 

yet. Azra is a biohacker, a behavior change specialist and founder of Biohack Her. And she believes that small daily hacks can transform how we age and how we live. So together, we’re going to explore five everyday biohacks that are going to feel like superpowers. Azra Olarjic, welcome to the Power of Women podcast.

 

AZRA (01:44)

Thanks, Tigray, to be here.

 

DI (01:46)

Azra, you talk about healthspan versus lifespan and I’m absolutely there with you. But the distinction between those two things plays into your own story. Tell us about that.

 

AZRA (02:03)

certainly does. I remember it getting to my mid-40s and starting to feel age kick in. wasn’t as fit

 

DI (02:14)

It’s

 

home memory, Ezra.

 

AZRA (02:19)

But then I got to that milestone birthday die when I turned 50 and it became even worse. I was suddenly confronted with my mortality and I thought hang on a minute, I have lived maybe more than half of my life and that was really confronting to me and it wasn’t that I was afraid of getting older, it was that I was concerned about

 

ensuring that I could continue to do the things that I love to do and to be able to do those things with my loved ones. And I had watched family that are close to me deteriorate around me, other women in my life, like my grandmother. And these ladies had died, you know, at a relatively young age and I didn’t want to be like that. And so…

 

it occurred to me that I needed to do something about it, to be more proactive about it. And So when we look at lifespan versus healthspan, healthspan is very much about ensuring that we can be as healthy for as long as we possibly can. And that’s what I’m all about. It’s about making sure that I’m proactive in my lifestyle choices so that I can really nurture myself, put myself first. As you mentioned, lots of women don’t tend to do that.

 

And we need to give ourselves permission to be able to do that. So we can be there for our loved ones as we get older.

 

DI (03:40)

You also talk about the impacts of focusing on retirement versus living powerfully now. And I’m of the view that retirement is a slippery slope if we retire out of society, retire out of what we’re doing. And whilst there’s a bit of a desire to slow down and live differently,

 

Is retirement in the truest sense of the word detrimental to our health?

 

AZRA (04:19)

I think it is in the truer sense and I think it comes down to mindset. When we think about retirement, we often think that that’s the time for us to slow down, that’s the time to stop being creative, that’s the time to stop critically thinking and it’s almost like in my mind I see people giving up on life and I don’t want to give up on life.

 

Yes, it’s nice to be able to slow down and have a little bit more space, a little bit more time to be able to do things that you’re more passionate about. But I think we need to be careful about our mindset when we do go into retirement. We need to adopt what I call a longevity mindset. So it’s not about slowing down, it’s actually going into a full kilt and really ramping it up even more and living life with passion.

 

and energy and vitality and that’s why it’s so important to ensure that we continue to live longer and that we look after our health so we can do that because I don’t know about you but I don’t want to end up with a chronic disease and I don’t want to have to walk around with a Zimmer frame in my 80s and 90s. I want to as I always say continue to dance on the tables as long as I possibly can because we want to be able to live life as fully as we possibly can.

 

DI (05:34)

And you’re living up in Queensland and you’ve got lots of vitamin D and I think that plays into to well-being and mental health as well. I think ⁓ getting a dose of sunshine as you dance on that tabletop might be a good thing to do.

 

AZRA (05:50)

Sure does. Well just came back from overseas in Europe where I did bit of dancing on the tables in the Italian fries. there you go. Got lots of vitamin D over there.

 

DI (05:58)

Fabulous.

 

So as we’re talking about, ⁓ and you say, lifespans are increasing, but not our health spans. And I think we’ve only got to look out in society to see that. mean, we can see evidence of so many people not aging well, whether that’s through choice of diet, whether that’s attitude, whether that’s inherited diseases or other.

 

circumstances, but I think a glance, you know, day to day in community would tell us about that. We’re going to get into biohacking, which is your point of specialisation. However, some people listening might be sceptical about that and think it’s a bit of a trend or perhaps even a gimmick or, you know, health advice off Instagram. What would you say to those who

 

doubt the value of biohacking. before we define just what that might be.

 

AZRA (07:02)

Sure. I understand that it’s a new and potentially novel concept and that some people might think that it’s a gimmick. But when we think about history, we’ve often seen that those that are the early adopters, that are the disruptors in many different industries. are The ones that have paved the way for others. And I would suggest that before people close their minds to what biohacking can do for you,

 

and how powerful it can be, but they look into the science and the research and the fact that a lot of the biohacks that we embrace as biohackers are backed by science and it is backed by evidence. So there are lots and lots of studies and research papers and clinical trials that have been done for many of the biohacks that a lot of biohackers do such as myself and I think it’s important to have an open mind. Remember about we need to embrace that longevity mindset.

 

And this is where we need to push ourselves outside the comfort zone. And while people often say that we don’t like change, women in particular, I think, are absolute powerhouses at change because we deal with change every single day from our families to our work environment to our homes. We’re constantly having to evolve and change and shift. And so really having that open mindset and looking at the science and do your own research. If you don’t believe me, if you don’t believe other biohackers,

 

Go away, check it out yourself and look into it and see what the studies show.

 

DI (08:35)

And how do we find those out there in communities? So you’re talking about yours is backed by science, but how do we know we’ve landed on the right practitioner?

 

AZRA (08:47)

I think it comes down to personal choice when we’re referring to a particular practitioner. Because for me personally, I found that at times Western medicine let me down and certainly Western medicine has a place. Absolutely do not disagree with that. But for me, I had leaky gut syndrome, I had inflammation in my body, I had severe migraines, I ended up with an autoimmune condition. I was diagnosed years later in celiac which was missed earlier on.

 

So there are a lot of things that weren’t picked up and I only discovered those as a result of going down the biohacking arm and working with functional medical practitioners and alternative therapists. And so I think it comes down to the individual and you need to listen to your body and really do what’s right for you because what works for me is not necessarily going to work for you and it comes down to that individuality and it’s really important to ensure that you’re comfortable.

 

with who you are engaging with to guide you with your health because your health is so critically important. You only get one body, so you need to look after it as they say. And so it’s really important that you get this right.

 

DI (09:57)

How long in your own situation, Azra, did you try and find solutions to what was your ill health at that point in time?

 

AZRA (10:08)

years Di I suffered from migraines since my 20s and it just continually got worse to the point that when I got to my 50s I was getting migraines every three days debilitating migraines that were causing severe nausea I was bedridden it’s a bit

 

DI (10:27)

This is 30 years without a solution.

 

AZRA (10:30)

Yeah, yeah and when I’d go to the doctor they would just keep prescribing stronger medication and for me that was not something that aligned with my values and it also ended up destroying my gut health as well as a result of being on medication that was prescribed to me and so you know we know that we have the gut-brain axis and the importance of how the gut health

 

⁓ works with the rest of our body and why it’s so critically important to maintain good gut health so that we can have good health overall because it’s so closely connected with everything else. And so once I understood that through working with alternative medical practitioners, I was then able to identify a pathway that was right for me, that worked for me, that helped heal my gut.

 

I ended up doing a complete six month detox where I cut out refined sugars, gluten, dairy, alcohol for six months and a whole heap of other foods as well to be able to detox my body, to reduce my inflammation, to be able to heal my gut. And following on from that, I have not had a migraine since. And so if that’s not a testament to how alternative treatments can help, then I don’t know what.

 

DI (11:44)

Yeah, so of those four key things that you took out of your diet, what have you brought back in?

 

AZRA (11:52)

alcohol.

 

DI (11:56)

You don’t have to apologize for that, Azra. That’s okay. It’s just the amount.

 

AZRA (12:00)

Hey, I have a European heritage and it’s very difficult. It is my vice and I do like, you know, a nice glass of red on a cold evening in front of the fireplace. ⁓ But I must say have cut back on alcohol significantly and I have to be aware of that and I’m conscious of the decisions that I make when I do choose to drink alcohol. So I cut it right back to only drinking socially. I don’t drink when I’m at home. Unfortunately, my husband doesn’t drink alcohol so it makes it really easy for me.

 

DI (12:27)

My world’s very similar. My husband’s not a drinker and the same thing. I’ve taken out all drinking at home and only drink socially and it makes a massive difference.

 

AZRA (12:41)

It does, it does, doesn’t it? I think my, as an example, my skin has…

 

DI (12:46)

And you’ve got to designate a driver and your husband and that’s a good thing. ⁓

 

AZRA (12:51)

Oh

 

for sure, 100 % is so great having my husband as a designated driver. But it is about making those conscious choices and then also putting in hacks that help to counteract some of the damage that might be being done as a result of having that occasional social drink. So for me because I’ve had gut dysbiosis, I know as an integrative nutrition health coach that alcohol is not great for my gut lining wall. I know that.

 

But you’ve also got to live life as well. So it’s not about being perfect, it’s about implementing small hacks that are workable, that can be sustainable, and being real about it, as I am, and then understanding how those choices may impact you. So then you can implement other hacks to try to counteract that. So I have certain supplements that I take to help ensure that I protect my gut health lining more.

 

⁓ gut lining or other so it’s it’s really about being cognizant of that and making those those choices to help

 

DI (13:52)

to prevent some that. And tell me about taking out sugar because, and you know, that’s one of my, one of my bugbears. I had to get to 59 years of age before I had the strength and resilience to say, okay, I am done with processed sugar, but it has been the most life-changing, transformative decision I have ever made in my life. The flow on effects, the positive.

 

flow on effects from that of no inflammation in the body. ⁓ Weight loss is, it’s not a breeze, it’s a discipline, but it’s certainly made a massive difference and taking up processed sugar means you clean up your act in general because you review how you eat, what you eat, and all that processed food just falls away as part of it. I’d love to hear

 

How that played out for you taking up processed sugar.

 

AZRA (14:54)

It was difficult. I won’t deny that. Absolutely. do have a sweet

 

DI (14:57)

Yes, so do I. But that doesn’t mean we shouldn’t do it.

 

AZRA (15:02)

No. And so for me it was about education and I think that’s where I come back to what I mentioned earlier about empowering ourselves. So once we can educate ourselves around a why we should cut out refined sugar and why it’s bad for us then also looking at well what can we replace it with what are the swaps that we can then implement so we feel don’t feel like we’re missing out.

 

And from a behavioral change perspective, it’s really important that we set ourselves up for success. So I often talk to clients about controlling your environment so you can set yourself up for success. So go through your pantry, go through your fridge, clean everything out, get rid of anything that’s got the refined sugars, get rid of high processed foods, and aim to have whole foods. But then also bring in other items, other ingredients that you can swap in. For instance, example organic maple syrup is a great alternative.

 

know instead of having refined sugar or you could use stevia. I’m not a huge advocate of stevia so I feel it’s a little bit processed.

 

DI (16:03)

Yeah, me too, because to your point it comes back to processed again.

 

AZRA (16:09)

That’s right. And so there are natural alternatives honey is another example as well and that you can Implement into your diet that are healthy for you that don’t make you feel like you’re missing out but for me it was critical that I cut out the refined sugars because That was also contributing to my poor gut health. And so when we look at dysbiosis, it’s about having a ⁓ Imbalance between the good bacteria and the bad bacteria in our gut

 

And so refined sugar can contribute to that by feeding the bad bacteria and creating candida as well within the gut. And so that then creates further inflammation within the body. And so we need to look at, what can we do to cut those refined sugars out so that we can start to reduce that inflammation and get the balance back again and feed the good bacteria so that you’re not craving the sugar either, because it’s the bad bacteria that’s actually making you

 

DI (17:06)

you ever get a craving for sugar? Is there a weak moment that that hankering comes back?

 

AZRA (17:13)

sure my weak moment is always after dinner at night. Yeah right. something sweet and again that’s because for years and years and years my body was in tune to having dessert after a meal. You that’s how I was brought up and so my bacteria. switch. It does. It gets. Yep it does. It gets less. The craving is significantly less.

 

DI (17:32)

Over time though.

 

It’s Liz.

 

AZRA (17:41)

but it’s still there and it’s something that I’m very conscious of and it’s something that I have to work on on a constant basis to be able to resist that and so I look at other ways of trying to minimize that craving so it might be having a piece of fruit you know after dinner so that that mitigates that craving and it’s a healthier option but you’re getting a little bit of a sweet.

 

DI (18:07)

Yeah. I smiled when you said about controlling your environment. I think it’s my A-type personality approach to life is I work on controlling me and less so about working on controlling the environment. So, because that’s the one thing I can control. I can’t control my environment, you know, in a broader sense. tapping into that A-type, I can control me.

 

And it takes discipline. It’s not easily done, is it? mean, nothing comes easily. We’d be lying if we tried to promote that some of these changes don’t require some serious commitment to make that change.

 

AZRA (18:58)

for sure and it’s even more difficult when you have a family at home, you have a partner at home and they’re not in alignment with what you’re trying to do. So that makes it much more difficult because the temptation is there.

 

DI (19:10)

Yeah, we can’t quite control them. And nor should we. And nor should we.

 

AZRA (19:12)

No, you can’t.

 

No, no, but when my children were living at home and I was trying to implement more healthy choices, there was a lot of resistance from my boys in particular because they were, no, we want to be able to eat McDonald’s and we want to be able to eat as much meat as we want and I was trying to incorporate more plant food, but you know, they have to learn that themselves.

 

DI (19:38)

So coming up, Five bio hacks to improve your energy and your focus.

 

If you’re loving the Power of Women podcasts, be sure to jump onto our YouTube channel and hit that subscribe button to ensure you never miss an episode.

 

So Azra, let’s run through five everyday biohacks that one, don’t cost a fortune to do. They’re not about adopting any extreme lifestyle ⁓ changes. And there’s something that’s within reach of all of us. So I’ll just run through the list and then if we could do a deep dive into each of those, if we could. So on that list of five, we’ve got morning sunlight.

 

We’ve got cold exposure. We’ve got sleep optimization, intermittent fasting, and then the fifth one being mindfulness breath work. Let’s start with morning sunshine as a biohack.

 

AZRA (20:44)

It’s one of my favorite bio hacks and as you said these are cost free buy hacks which are so easy to implement and this goes back to ancestral days and this is something that our ancestors have been doing intuitively for you know many many years but we’ve lost the art of exposing ourselves to morning light because of the fact that we live indoors so much now.

 

and morning light benefits our health significantly because it helps to improve our circadian rhythms and so we are often exposed to significant amounts of blue light like we are today we’re sitting in front of computers and blue light we know is really bad for our circadian rhythms which is why we need to expose ourselves to that morning light so we’re getting

 

the right light in the morning to help reset our circadian rhythms. And so I’ve recently been traveling a bit and been in different time zones. And One of the first things that I do when I hit the ground in a new country is that I try to go outside as early as possible and as soon as possible so I can get that early morning sunlight into my eyes. to be able to signify to my body, okay, this is the time zone that I am in and this is what’s going to reset that real master clock in within my brain to be able to say,

 

this time of the day my cortisol levels should be up so that I can be functioning and alert and vibrant and my melatonin levels should be going down at this time in the morning where then in the evenings we want to limit our exposure to the blue light and dim lights or have red light ⁓ on in our homes or candle light even so that we’re signaling to our

 

to our circadian rhythm that hey it’s time to wind down so then the melatonin levels will come up and our body will start to realise okay it’s rest time it’s rest and recovery time and then we can get into that regular sleep routine. So this the morning light is really important for helping to reset that circadian clock.

 

DI (22:47)

So is that a reset for ⁓ jet lag as well once you get into? so re going out, getting that morning light in your eyes in the new time zone is a reset to assist with jet lag.

 

AZRA (23:04)

Yep, absolutely. And you only need about 10 to 15 minutes of light exposure in the morning. Yeah. And take your glasses off, so we don’t want to be wearing sunglasses or our eye glasses. We have to have the light going straight into our eyes to be able to get the benefit of it. And also doing the grounding as well. So if you can, get your shoes off and get onto the grass, walk on the grass, walk on the beach on the sand so that you can actually then…

 

recharge in that time zone and that really helps to ground and really significantly improve how our nervous system is operating as well because that gets impacted as well when we travel and when we experience jet

 

DI (23:42)

Yeah, brilliant. Cold exposure. And I’m playing around with this at the moment. so I’ll be really interested in what you have to say.

 

AZRA (23:52)

So how are you going with it? Are you enjoying it or is it a challenge?

 

DI (23:56)

So,

 

what I am doing every morning now, and I’ve spent my life jumping into the shower, running around the outside, avoiding the flow of water until it’s warmed up. That’s been my… and I would think most people would do that. However, now, and where I live, I’m in the middle of winter, and I think I said to you before we started recording, some of the mornings have been one and two degrees, and… ⁓

 

when you turn on that cold water, the water that comes out is cold, But in actual fact, if you walk into the flow, it gets colder again before it gets warmer. So I have trained myself through again, power of control of me, not the environment for the last two months to walk straight into that cold blast flow of water in the shower. And it’s a deal breaker.

 

wakes you up, I don’t feel I need the rest of the shower to run as hot as I used to because the contrast now between hot and cold has changed. And instead of having that groggy feeling, if you haven’t had a, you know, perhaps the optimal sleep, it sparks you into action.

 

as hard as it is to do on some mornings, because some mornings it feels like the last thing you want to do. And it’s only a matter of seconds, so it’s probably only 15 to 20 seconds. But I wouldn’t not do it now, any day, jumping into the shower, because it gets me going, it wakes me up, and it brings me to a point of consciousness that I can’t get by jumping under a steaming hot shower.

 

AZRA (25:48)

Well well done because it takes a lot of mindset shift and built up resilience to be able to do something like that. And so with cold therapy or cryotherapy you know there’s different terms for it. I have a differing view on it to what I used to have in my 40s and that’s because the research has moved on. And so we’ve often seen all of these men these tech bros that have been out there and

 

know Bim Hof is is an iconic you know person that’s been advocating cold therapy and that’s all great for the boys but we are different women are different we’re cyclical beings and we have to take that into consideration when we are doing cold therapy and so cold therapy is really important

 

for us in terms of making sure that we can increase the cortisol levels, which is what you experience by going into the shower in the morning and waking you up, you get the dopamine increase and the serotonin increase, and yet, bam, we’re up and ready, we’re ready to go. But we need to factor in our hormonal fluctuations, we need to factor in what stage are we.

 

within our cycle and When should we actually been doing cold therapy and we should be we shouldn’t be doing cold therapy at the same temperature as the boys. So for the boys they’ll go down to five degrees. and I’ve done that. Absolutely I’ve done that. But I now know that’s bad for me because it can impact my adrenals. Can

 

impact my cortisol levels and send them skyrocket, which is not something that we want because we know that high cortisol levels and ongoing chronic stress is bad for us. It actually ages us faster. And so it’s really about taking into consideration about as women, what phase are we in our life and when is the appropriate time to be able to be doing the cold therapy. And so I would only recommend that we’re doing it one to two times a week.

 

and that we’re doing that in our follicular phase for those that are still menstruating. But for women that are menopause, ⁓ postmenopause, perimenopause, again we take a different approach there as well. So it really is about understanding what’s going on with our hormones and listening to our bodies again to ensure that we’re doing that type of treatment, that type of bi-hack at the right time because we don’t want to increase those.

 

those cortisol levels and to mess around with the hormones or our adrenals either because that can happen. So we just need to consider that individually.

 

DI (28:28)

Here’s the irony. So the cold therapy conversation is only relatively new. But yet again, we jump in and treat men and women from the outset when they started as the same, and the same as we’ve done with medical research and medical practices. And I’ve talked about this on this podcast with Hima Prakash from Ponte Health and with Professor Nada Hamad, who’s ⁓

 

renowned haematologist of this whole ⁓ misconception that we can approach healthcare for men and women in the same way. We’re different beings.

 

AZRA (29:11)

We so are and this is something that I’m really passionate about because historically we have seen a lot of the research that’s been done, the scientific studies that have been done, have been done on men or a small group of women at certain ages and so we need to be investing more in women’s health in terms of the research and the scientific studies that are done so we can understand what is right for women as opposed to what is right for men and so when we look at cold therapy

 

My recommendation, what I do now is to do my cold therapy at a higher temperature, more around 13 degrees rather than five degrees.

 

DI (29:47)

I wonder what my cold shower is. I know it’s just bloody freezing. don’t know what that equates to in degrees.

 

AZRA (29:56)

You’ll have to try and check that. But it’s, you know, the way that you’ve done it, you know, some people might be thinking about, how can I look at embracing cold therapy? And I would say do it exactly the way that you’ve done it through cold showers, but you don’t necessarily have to jump in and do it full on straight away. You can start off with a hotter shower and then split it over to a colder temperature for 30 seconds and then go back for 30 seconds and…

 

alternate for a little while and that helps you to build up the mindset and the resilience so that you can get to the point where you can have a cold shower completely without the hot water.

 

DI (30:31)

Well, and I have to admit, Azra, it wasn’t plunging my whole body in the first instance under that flowing water. was, you know, it started off with a little bit of a side and a leg. It took some serious, you know, working up to being able to walk into the flow of cold water. So, and that took about a month. So, it’s not for the faint-hearted.

 

AZRA (30:58)

take a while.

 

So all the mindset and breath work is really important in leading into cold therapy as well. For me I really have to get into the right mindset.

 

DI (31:10)

There’s a few curse words that come out with that breath work some mornings. depends on cold it is. So biohack number three, sleep optimization.

 

AZRA (31:23)

Sleep is so vitally important and it is absolutely critical. We need to ensure that we’re getting the right amount of deep regenerative sleep and as women we often don’t get that. And I will put my hand up as being one of those women who struggled with sleep for many, many years. And it’s probably only in the past couple of years to be honest that I’ve got on top of my sleep and really.

 

got it to where it should be. I think it’s because I’m a mum of three kids and I taught my body to be on for many, many years so that I became a very like. Yeah, exactly. You know, so that you can wake up if your child wakes up in the night. You want to be able to get up to care for your child. So there was that. I’m also was also a night owl for many years as I was studying, having my children or working full time. I had no choice but to stay up late at night.

 

DI (32:00)

Sleep up.

 

AZRA (32:19)

and study. I remember sitting up to 2am, 3am in the morning to be able to get my assignments done when I was studying my degrees and so I had to reverse all of that to be able to get my sleep patterns back to what they should be now at my age now and so we know that if we don’t get the right amount of sleep that that can age us faster.

 

DI (32:41)

So what is the right amount of sleep? Is that the same amount of sleep for everybody or do we all have different requirements?

 

AZRA (32:49)

we do all have different requirements and there are studies that show this but on average the science shows that we should be getting anywhere between six to eight hours of sleep every single night and so if you’re there are a minority few who are able to function on four to five hours. I’m not certainly not one of those people by any means. I would wake up feeling like I was drunk if I only got four

 

DI (33:14)

Yeah,

 

under six hours is where the wheels fall off in my world.

 

AZRA (33:19)

Yeah. Yeah and I turn into a really cranky person if I don’t get enough sleep. That’s one of the things that my husband knows to not interrupt as she’s sleeping because if she wakes up she’s going to be cranky as. So it’s really important. We know that this that sleep is important for regeneration as well for healing for cellular regeneration. I like to think of it as a as the garbage truck that comes through while we’re sleeping and it

 

cleans out all the toxins, it cleans out all the waste. a simplified way of explaining what how the how the body works while we’re sleeping. and So we see that glymphatic cleansing that happens and it comes in this garbage truck comes in if we’re getting the right amount of sleep and we’re getting into that deep sleep so that we can get rid of those

 

toxins and the waste out of our body and we can get that cellular regeneration that’s so important. And we know that when we don’t get that sort of regenerative sleep that it impacts our cognition we start to see that we might experience a little bit more of brain fog or we’re waking up and we’re feeling really sluggish and it takes us a little while to get cracking in the morning and that’s because we haven’t got it right yet we haven’t got

 

sleep routine right. and so when we’re looking at getting the right amount of sleep it’s really important to implement certain biohacks and that is like I mentioned before about getting ⁓ the lights down low and making sure that we’re not exposing ourselves to blue light trying to ensure that we don’t eat three hours two to three hours before we go to sleep at night so the body doesn’t think that it’s actually in digest mode

 

that we are looking at a regular sleep routine so that we’ve got those cues, those signals every single evening to be able to trigger the body to say, yep, it’s wind down time. So for me, it’s after dinner, we do the dishes, we turn the lights off, we turn all of the devices off and we’ll, you know, have some red light that we will read a book, you know, with and then you go and have a shower and

 

that hot water, that nice hot shower sends a signal to the body that it’s time for us to start to slow down and wind down and go to sleep. And going to sleep and waking at the same time as well is really important as good signals to the body too. So for me, I’ll go to bed by around 9.30 at night most of the time. So obviously if I’m out and about socializing, I’m not always going to achieve that. But the body likes routine and so if we can try to stick to a routine.

 

For me, as I said, go to sleep at 9.30 at night, wake up at 5.30 in the morning. And then you’re getting that indication there all the time in signaling the body of when you should be waking up and when you should be going to sleep. And your melatonin levels and your cortisol levels will start to play nicer for you.

 

DI (36:07)

And if we have any doubt, can remember being on a business study tour, traveling, cities quickly every couple of days a few years ago. And I remember getting to London and I think I probably landed in London with a few hours sleep on a plane and then we kept going. And that afternoon I got a message that came through from my health monitor on my wrist to tell me that my cognitive impairment

 

was similar to being drunk because I was under four hours sleep. And so if we’ve got any doubt, that’s how it impacts us.

 

AZRA (36:46)

Yeah, 100%. And it can be dangerous as well. We don’t want to be going off and driving a car if we haven’t had sufficient amount of sleep because the science shows that the effects of poor sleep are the same as being under the influence of alcohol because cognitively we’re not functioning at 100%.

 

DI (37:02)

Yeah. So, biohack number five, intermittent fasting. This is another one that I’ve implemented in my world in more recent times.

 

AZRA (37:14)

there are different theories out there around intermittent fasting. Women? Yes and what works for men and what works for women. And again it’s because we’re cyclical beings and we need to be choosing the right times to be able to be fasting. So for me I was intermittent fasting a lot back in my 30s and my 40s and it worked really effectively for me. Intermittent fasting

 

DI (37:18)

for men and for

 

AZRA (37:39)

has significant longevity benefits for the body because it triggers autophagy and that cellular cleaning process and it helps to get rid of excess fat and so on because your body goes into ketosis and there are different types of intermittent fasting that we can do. But again for women we need to be really considerate about when we are intermittent fasting.

 

When we are in our follicular phase we want to be ensuring that we’re looking after ourselves, that we’re nurturing ourselves, that we are replenishing ourselves nutritionally. And so it’s important not to be intermittent fasting during those those times because it can mess with your hormones as well and it can mess with our hormones as perimenopause and menopausal women as well. And so we need to take that into consideration.

 

Again, I always come back to saying listen to your body, your body will tell you whether it’s right for you or not. These days I am very considerate about when I intermittent fast because as an older woman I want to ensure that I’m not impacting my muscle regeneration either as well and my muscle building. And so we know from the latest studies that are out there and there are a number of prominent female doctors that are saying this as well that we shouldn’t be fasting when we’re working out in the morning.

 

So if I’m doing my strength training in the mornings, I’m not going to be fasting that day because I need to ensure that I fuel up in the morning so that I can get the most out of my workout in the morning and then I can get that muscle growth that I need to get in order to ensure that I age well, that I reduce my likelihood of osteoporosis and so on as I get older. And so it really is important for us to consider the individual person.

 

what time they are in their phase as well and looking at whether they’re in that menopausal phase or perimenopausal phase. It’s different for everybody.

 

DI (39:38)

What about the last one, mindfulness and breath work? I will predict that that is one that is more standardized across the board, whoever you are and whatever age we’re at.

 

AZRA (39:51)

Yeah, it’s so powerful, mindfulness and breath work. Again, women can be high strung, women can suffer from anxiety, women can suffer from high cortisol levels. We have rushing women syndrome, we’re always on the go. And so this is an excellent tool for us to be able to embrace, to help to bring those cortisol levels down so we’re not doing the damage from increased cortisol levels. on an extended period of time.

 

For me, I use breath work a lot before I go to sleep at night. It is a way that I signal to my body that hey, get into that parasympathetic nervous system so that we can calm down and we can really start to rest and regenerate. And so I will do either the box breathing which is four by four by four or I will do the inhaled sigh breathing where you take a deep breath in and do another short breath and then exhale through your mouth.

 

way and do that a few times and that it works so quickly. just love how quickly it works and within minutes I’m asleep. I fall into a beautiful deep sleep. ⁓ you know I think meditation, mindfulness, these are all tools that we can use on a daily basis and I know that there are a lot of people out there that think that it’s difficult to do things like meditation or mindfulness because

 

their mindset is not quite there and I’m one of those people.

 

DI (41:19)

And I think when we’re rushing and we’re busy and we’re under pressure, if we really did for a moment stop and focus on our breathing, I think we’d probably acknowledge that half of it seems to stop here and it doesn’t get down into the depths of our bodies.

 

AZRA (41:37)

Yeah, we’re shallow breathers. We breathe from here often and we don’t even realize that we do it. We do it all the time. And so even using your phone to maybe set a reminder several times during the day where it can go off and you can then stop and think, okay, I’m going to do some deep breathing now.

 

DI (41:58)

Yeah, I have calendar reminders to remind me to do exactly that.

 

AZRA (42:02)

how powerful is that in helping to reset for the day if you’ve had a stressful meeting or you’ve been really busy with the kids. It’s an opportunity to take five minutes, ten minutes out for yourself to stop, pause, breathe, reset. Your body will love you for it and the benefits will be absolutely amazing for the in the long term.

 

DI (42:27)

Fantastic. So when you look at these bio hacks together, Azra, and it’s not about chasing youth per se, it’s about building power, building our energy, improving our overall wellbeing. If we look at an overarching philosophy around that, what is your philosophy to ageing well? you could…

 

put that down into a short succinct positioning statement for somebody listening.

 

AZRA (43:01)

For me, ageing well is about taking control of your own biology, to be able to implement biohacks so that you can optimise your health to live well longer. It’s as simple as that. I know that if I was to look back at my younger self, that I would say, hey, put yourself first. Because if you’re not looking after your health, and if you’re not looking after yourself, you can’t be there for your family. I’ve had friends recently who have gone through some significant health issues.

 

and they’re all having aha moments when they’re realizing that hey when you get taken out like that you can’t be there for your family. So yes we need to prioritize ourselves and we should not be apologetic at all for doing that. We should be embracing doing that for ourselves and taking the time out and Empowering ourselves to be able to proactively manage our health.

 

so that we can continue to live well longer and so that we continue to stay healthy for as long as possible.

 

DI (44:02)

And I think one of my takeaways from what you just said there is I think in the past we’ve been conditioned to push through and be stoic and ignore what’s going on where we really need to celebrate those who stop, listen, respond, as to your point, prioritize ourself because stoicism’s probably been our worst enemy.

 

in terms of ignoring, pushing through when we’re ignoring what’s going on in terms of our health and wellbeing.

 

AZRA (44:38)

sure and I I think that also like I did in my 40s and my 50s that when you’re starting to get older there’s a resistance there in our mindset about aging and we have to pause to stop to look at that and consider why is there that resistance and it might be for a number of reasons. It might be that we are scared of losing our identity who we think we are in our mind at a particular time that

 

DI (45:05)

stoic workaholic not necessarily doing us any favors

 

AZRA (45:09)

Or it might be that we are experiencing some current health issues at the moment and getting older, oh my goodness, it’s only going to get worse. If I’m experiencing it now and I’m struggling now, I might be a diabetic or there might be some other chronic health issues that I’m currently experiencing and as I get older we think that that’s inevitable but it’s not necessarily inevitable and a lot of the chronic illnesses that we experience as a result of aging.

 

can be reversed if we make the right lifestyle choices. And the other thing as well is that I think that people sometimes are scared of getting older because of that, because of the fact that, we’re going to get chronically ill or I’m going to end up with cancer or I’m going to lose my mobility or I’m going to lose my cognition and I don’t want that to happen to me. So the answer is biohacking. The answer is taking your power back, taking control of your own health.

 

implementing simple hacks as we’ve discussed today so that you can limit those detrimental effects of aging and you can reverse some of those aging effects and to ensure that you can stay vital and healthy for as long as possible.

 

DI (46:21)

So how can somebody find you if they want to tap into what you do at Biohacker, Azra?

 

AZRA (46:26)

Well, they can find me on any of my socials, so all my website, buy hack her health. ⁓ And I’m also going to be speaking at the Wonderlust event as well in October. So they can come along to see me at that. ⁓ And Instagram, Facebook, any of those socials that can reach out to me.

 

DI (46:46)

So five everyday bio hacks that can become your superpower. Sunlight, cold therapy, more sleep, the right approach to intermittent fasting, and probably the easiest and one of the most powerful of all being breath work and mindfulness. All affordable, all transformative, and all within reach of everybody every day.

 

So Azra, thank you so much for joining me on the Power of Women podcast today. know coming in I might have had some question marks about Biohack being gimmicky, it’s not. It’s grounded alternative therapy or alternative approach that you can take an integrated approach to East West Biohack, marry it together and determine what works well for you. ⁓

 

about not necessarily living longer, but living a healthier, longevity. Let me redo that again, Daryl. It’s not necessarily about living longer, but it’s about living well for longer. And that is absolutely the key to it. Until next time.

 

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Find Azra at:

LinkedIn https://www.linkedin.com/in/azra-alagic-77794526/

Website https://www.biohack-her.com/

Instagram https://www.instagram.com/biohackher_official/

 

If you’re ready to take back control of your health, stop apologising for prioritising yourself, and embrace everyday hacks that make you stronger – this episode is for you.

 

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