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It’s Time to Stop Backing Your Doubts and Start Backing Yourself

It’s Time to Stop Backing Your Doubts and Start Backing Yourself

What happens when women stop backing their doubts and start backing themselves?

In this unfiltered conversation, Margie Warrell, globally recognised expert in leadership and human behaviour, and  bestselling author, joins Di Gillett on the Power Of Women Podcast to explore why self-doubt, not ability, is the biggest limiter of women’s leadership, visibility and agency.

Margie shares her personal journey through adversity, loss, and reinvention, revealing how courage is built through action – not confidence – and why waiting to feel ready is often the very thing holding women back.

This episode is for women who know they’re capable of more, but feel caught between who they are now and who they’re meant to become.

 

➡️In this episode, we explore:

Why the chances we don’t take cost us more than the ones we do

How self-doubt limits women’s visibility, leadership and financial independence.

Why courage is not a feeling, but a decision

Why choosing your response is the ultimate act of power.

 

Key takeaways::

It’s the chances we don’t take that we regret the most.

Backing ourselves is crucial to overcoming self-doubt.

Financial independence is foundational to female agency.

Adversity doesn’t define you – how you respond does.

We are not our struggles or doubts; we are more than that.

 

 

📖 Read the full transcript of this conversation here 👇

MARGIE WARRELL_Guest (00:11.784)

It’s the chances that we don’t take that we regret the most. And too often we back our doubts versus backing ourselves. And when we let our doubts call the shots and direct our action, they sell us short and they shortchange the future and they actually sell everyone else short of who it is we could be.

 

Have you ever stopped to ask yourself, what would you do if you went all in and backed yourself? I’m Di Gillett and this is the Power of Women podcast. And what I love about this platform is the opportunity to showcase and celebrate the strength, resilience and achievements of women from all walks of life. Today’s guest, Margie Worrell is somebody who embodies that spirit and fully commits. She’s a bestselling author.

 

global keynote speaker and leadership coach whose work has inspired countless women to lead with courage and conviction. In this conversation, we’ll explore what limits brave thinking and decisive action, how to turn self-doubt into growth, and why the bravest thing any woman can do is back herself. Margie Worrell, welcome to the Power of Women podcast.

 

Thank you for having me die.

 

Margie, I can detect an international accent. I know you’re sitting in New York today and I’m here in Oz, but where exactly did you grow up?

 

MARGIE WARRELL_Guest (01:46.338)

I grew up, Victorians may stand a chance of knowing where I grew up, most people who don’t come from Victoria have never heard of it, but I grew up in a little tiny place called Nungurna that’s midway between Lake Sentrance and Bairnsdale in East Gippsland, Victoria. We didn’t even have a shop.

 

There was a school, I was the only kid in my grade, and I grew up on a dairy farm. My dad obviously milked cows, my whole childhood. So it was a very rural Aussie country kid upbringing.

 

We have that in common, Margie. I too grew up in country Victoria, but we had a couple of shops close by. So yours was slightly more rural than mine. And I always feel that people who have had that rural upbringing, it absolutely plays into who they become later in life because there’s a certain resilience that comes from that.

 

Does that play into how your character has formed, do you think, over time?

 

There’s no doubt, Di, I think you learn to be a little scrappy. You learn to pick yourself up a lot. I also feel that it’s such a humble upbringing in many ways. There’s nothing about it that you could use if you were trying to be pretentious about

 

DI GILLETT: Host (03:04.831)

you

 

MARGIE WARRELL_Guest (03:21.698)

you know, what you did or where you went to school or and so it’s a wonderfully grounding place to start life from. And I think it shaped me in many, many ways. I think Australian culture shaped me in the sense that it was a bigger insult to be called up yourself or stuck up than it was to be called a bitch or mean.

 

You know, it’s like, maybe I don’t call me stuck up don’t say I’m up myself and so I think the flip side of that is that we can be too humble and we can talk ourselves down too much but but I I feel like it’s all I always look back at my childhood with with a lot of gratitude for the ways it shaped me and I’m you know, I

 

It’s probably shaped me in a few ways I’ve had to overcome too. You know, so much self-doubt and who am I to do that? And maybe a lack of self-belief throughout my adult journey, which is sort of why I write and speak and have such a deep passion around courage because I feel like I’ve had to practice it a lot.

 

And I bet it also came into teaching you to get up early because nobody gets up earlier than dairy farmers.

 

Well, I will say my dad probably got up earlier than the rest of us. It’s not like, guess people picture me and all my siblings, I’m a big sister of seven, picture us down there at the crack of dawn milking the cows. The fact is, dad did a lot of the hardest work in the early mornings and we pitched in around it. the truth is I am an early riser, so who knows, maybe that’s what shaped it.

 

DI GILLETT: Host (05:06.67)

I must admit, Margie, we had an infestation of snails in our backyard the other week and I pulled on gumboots and went out and squashed them and my husband grew up in the city and he was horrified and I said in the country there was nothing more fun than going out and stomping on snails.

 

Stuff like that or throwing cow muck at each other or I mean yeah there’s a lot of things that I did for fun that when I tell people they’re slightly aghast so I have to choose my own.

 

Yeah, no, I get that. It’s the same in my world. So what took you to the US and how long have you been there?

 

Well, this is my second time living here. The first time I moved here, I mean, I backpacked around America when I was 21. I saved up my travel as checks as a lot of Aussies do. And I should mention my mum was born in America, but she moved to Australia when she was seven. And so growing up though, I always was like, my mum’s American. She didn’t have an American accent. She was not, she didn’t act

 

remotely like what we think of as American. She was super introverted and quiet and private and understated. But I always had this little kind of probably emotional connection to the United States simply from mom always cherished her US roots and actually never became an Australian citizen always until she died two years ago always kept her US citizenship even though she didn’t vote or anything. She just

 

MARGIE WARRELL_Guest (06:42.766)

It meant a lot to her. So I’ll just say that because some people kind of like helps explain a little bit maybe why I was drawn here. But when I, after I met my husband, I was like, I really want to go and live globally. And he is from Melbourne and he is an engineer and work for a big company. And an opportunity came up in 2001. had, actually I was pregnant with our third child to move to their corporate head office.

 

And honestly, it just seemed like, yeah, let’s do it. What an exciting opportunity for him professionally, but for us as a family. And so we moved to the US. As it turned out, we packed up our house literally the morning that everyone in Australia was waking up to the news of 9-11. And I had a five-week-old baby and a two-year-old and a three-year-old.

 

We could all remember where we were at that time. Yeah.

 

We can. I mean, it was a really challenging time. I mean, one having three tiny children, but then moving somewhere where there was zero support and no friends and then add on the whole, you know, 9-11 fear factor and everything. So I lived here actually for 11 years and really came, I mean, my professional career in terms of coaching and speaking and writing, I started that in the United States.

 

You know, they’re kind of in a deep back studying before I moved to the US, but I launched it living in Dallas, Texas with four kids, five and under. And then moved up to Northern Virginia.

 

DI GILLETT: Host (08:14.926)

I think, yep.

 

think it’s just like, you know, you’ve got four kids, five and under, but I can start a coaching business. And then had 11 years and then moved back to Melbourne for five years, Di, which was in 2012 through 2017. And I’m really grateful for that. It came out of the blue. Again, Husband’s Company said, want to move you back to Australia. It wasn’t, we had zero inkling that that was going to happen.

 

But it was a really beautiful opportunity for my kids to know what it is to be really live in Australia. And they went to primary and high school in Australia. And I think it really solidified their identity as Aussies. They’re very global and all of them.

 

Do they identify as Aussies or do they identify as global citizens?

 

The oldest three, my youngest was born in US, but the oldest three, and they all have Aussie accents. They got back, I remember their first day at school, my oldest, Lachlan, was nearly 14 coming home, and he goes, I told people I’m Australian, and they’re saying, they say I’m not, they’re saying I’m an American, because I sound American, and he had a real American accent, and I won’t, I won’t, I won’t do that to you. And so insulted that people didn’t think he was Australian.

 

MARGIE WARRELL_Guest (09:33.966)

I just know the kids went on up like we are going to sound Australian as fast as we can and they have never given up that Australian like they were there you know several years up to five and a half of my younger two and I think that for them was just to know this is how we’re Australian we will sound Australian.

 

How wonderful. So tell me what was it experience or your upbringing that drew you into this interest in human behaviour, Margie?

 

There’s probably a little bit of both, but it was definitely some difficult experiences in my 20s. I actually moved to Papua New Guinea in my 20s. had three years there and then back to Melbourne, then to Adelaide, then to Dallas, then to DC, then back to Melbourne, then to Singapore, and then back to the US. So that’s the trajectory of all the moves. But during my time in Papua New Guinea, I had had an eating disorder. I’d had bulimia through my teens die.

 

Ironically, I heard about, believe me, a reading of Dolly magazine when I was 13. And I thought…

 

Doesn’t that ring a chord? Hmm.

 

MARGIE WARRELL_Guest (10:42.35)

a great way for me to be skinny. I just want to be skinny and I wasn’t skinny. I mean we say that now and we listen to that and go, but that’s me at 12, me at 13 was desperate to be skinny, like centrin to say.

 

And so many of our listeners would relate to that. I totally relate to that.

 

had tried taking laxatives and all that anyway cut a long story short I ended up for 13 years struggling with bulimia

 

In secret, Margie, or was it known to others?

 

Yeah, really, yeah, really in secret. And my parents knew, but they didn’t know what to do and they never said anything except making the odd off the cuff remark about don’t waste food. Like, don’t waste good food. And I just think they didn’t have the tools, they didn’t know how to deal with why would someone eat and throw up, you know. And of course, I didn’t know what to, you know, it’s not something I shared with anyone.

 

DI GILLETT: Host (11:46.542)

The system didn’t have many tools to help us with it either.

 

No, there was still and there was so much shame. I remember just thinking if people knew and they wouldn’t like me and and I was pretty high functioning. I mean, I always did well at school. I was very social. I got great grades. I just see school.

 

How low is it in, because it needs determination to do that?

 

Yeah, I so, but I carried that with me. I shared it with my friend Anna, Anna Quinn. Hello Anna, if she ever listens to this in Brisbane. And I shared it with her at university. And I didn’t want to tell anyone and I told her and she said, and it was just the power of friendship. She said, you know, maybe you should go and talk to someone. Maybe you should go see a psychologist. And I was like, but only crazy.

 

I had this thing that only people who are really not functional see psychologists. But it was like, that maybe that would be a good idea. And that was the start of the journey. But it was while living in Papua New Guinea, five years on, I moved there at 2026, that it flared up again and I did a 12-step program. And I made friends with a few fabulous women.

 

MARGIE WARRELL_Guest (13:08.258)

who was struggling with their own things. One of them cut herself. you know, people were having, infidelity was rampant. And I found myself the confident of a lot of people, not a lot, but a handful. And I realized I really wanted to, I discovered Scott Peck and Wayne Dyer, and I was like, I wanna be someone that helps people deal with the internal struggles.

 

and I met so many smart, amazing people that were hurting themselves. And that was really the beginning of the journey. And then while I was there, I ended up in an armed robbery die and I lost a baby, first child, only 20 weeks pregnant, 10 days later. And that was pretty traumatic. And just as I picked myself up from that, I decided, I just want to go back and study psychology. I had been working in marketing.

 

and that was that took me off on the path that I have been on ever since and that was gee that was 1997. Where are we so you know was that 28 years ago? Yeah something like that and I had no idea where it would go by the way. had no idea. I’d never heard of coaching. I didn’t even know that people got paid to speak. Writing a book never crossed my mind.

 

It was more, at that moment I would have said, I wanna be a psychologist.

 

Wow, that’s a huge amount of experience leading into that, Margie. Thank you for sharing. how did that then become, because bold moves and courage has become your thing, how did you even tap into that to then talk about that based on such challenging life experiences that you went through?

 

MARGIE WARRELL_Guest (15:04.878)

When we share the things that we have shame around, it removes and helps dissolve the shame. So that was one thing. And I felt almost a sense of obligation. I don’t, my identity isn’t that I had an eating disorder and I don’t always share it because I don’t always feel it’s relevant. But when I do feel it can be relevant or helpful, happily share it. don’t know if the word happily, but I’m really comfortable and I feel really, I really feel a strong sense of

 

conviction and an end obligation around sharing that story. But I should also mention, you know, I have a brother who had a brutal mental illness for a decade, schizophrenia before he took his life. And I have another brother who had a terrible accident two years before Peter took his life and became paraplegic, had developed, it was spinal injury, has paraplegia still ever since then.

 

and my mom’s really struggled with depression, there was just numerous pretty brutal experiences. I had ended up with five miscarriages, you know, and I think I believe that each of us is born with a unique set of talents and I feel a strong sense of purpose around

 

the work that I do, but so much of that comes from the hardest experiences that I’ve had. And yes, have I been bold and had a sense of adventure? Sure, yeah, I have. But it’s not been in the absence of a lot of doubt and a lot of misgivings and a voice in my head Di that says, who do you think you are? And just wait, someone’s going to realize you don’t know as much as you think.

 

you’re not that brave, you’re not that, you know, like that voice is there. And, you know, that comes, obviously comes from the childhood days when big sister, I couldn’t help my mom enough when there was a lot of pressure on me, et cetera, to always be doing things and never feeling like I was measuring up. So just, I think all of those experiences have shaped me, but also that’s where I probably have drawn my own wisdom over the years too.

 

MARGIE WARRELL_Guest (17:20.142)

Who we are is not our doubts, who we are is not our struggles and our setbacks and our hardships and our heartaches. Who we are is something infinitely more than that. And so often our fear and those stories that we’ve been telling ourselves for a long, time create this barrier that keeps us from really connecting with what I think is the sacredness of who we are.

 

I see ourselves as not so much physical beings having this occasional spiritual experience, but really spiritual beings who have these earth suits and have this physical experience. a quote that I actually put in my last book, The Courage Gap, is that God had a dream and he wrapped your body around it. I just, that sort of encapsulates a little bit of how I

 

I view life for myself, do you view all of us as here on this planet for so long and what does it mean for us to live lives that are just really true and honoring who we are and the journey we’ve had.

 

I did an episode last year, Margie, with Carly Lyon, and she talks about three universal thoughts, and one of them is exactly what you said. Who do you think you are? I mean, your life experiences and the adversity from a personal level could have absolutely broken you and would have broken many.

 

decisions did you take and can you share how you actually didn’t allow that to become the defining moment that broke you and kept going? Because you had multiple encounters that could have been a tipping point.

 

MARGIE WARRELL_Guest (19:13.08)

Yeah, you know, I can recall I’m a journal die. I’ve been a journal all my life. Well, since I remember finding a little diary, you know, when I was 11 on back then it was like Sharon’s my best friend and I like Ricky and I hate Ricky and you know, like that’s where I started as an 11 year old. I’ve often, I’ve often just written to process what I think and,

 

And I’m mindful as I’m speaking to you now, you probably have largely a straight in audience and I’m very mindful of the cynicism around religion sometimes or certainly, you know, spirituality. But I have a really strong faith system and that has been

 

a huge source of resilience for me and courage. And I recall though after I was in this arm droppery, it was pretty violent. And then 10 days later, I got told your baby has died. And I was 27. No, just turned 27. And I remember journaling a lot because there was a lot of like, what the fuck, God.

 

Like seriously, how could this happen to me? can’t believe, I mean, I knew intellectually women have miscarriages. knew, you know, that bad things can happen to good people. I knew that, but I just somehow didn’t think it would happen to me in really close succession, like super tight timeframe there. So I hadn’t even processed the first event and the second happened.

 

And so I journaled a lot and I wrangled and I was like, you know, fighting with reality, fighting with whatever I call it, God, right? I’m just going to say that. And some people might go, I don’t believe in God. I’m like, okay, you’re just fighting with life. Like what has happened here? And, and I just remember journaling a lot, trying to make sense of it all. But I arrived at probably six weeks, two months. And after those events,

 

MARGIE WARRELL_Guest (21:27.03)

And there came a moment and a lot of people felt really sorry for me. know, word had spread, know, she was in his arm drummer and then she lost her baby and people were feeling really sorry, a lot of sympathy, which is nice. But I could feel people treating me like a victim and I was a victim. There was no doubt I had been a victim of, you know, violence. I had been a victim of miscarriage as are many, many, many women. Mother nature, whatever you call it.

 

But I remember having this moment of clarity. I do not want to identify as a victim.

 

absolutely want to reclaim all the power that I’ve given away to woe is me and my pity party and this isn’t fair and how can this happen to me and it didn’t happen to the five other women I know that are pregnant right now who are now getting bigger and bigger and and and so I just remember this moment of decision. I will not give my circumstances the power to define me. I will define myself and it was a real it was a real moment of clarity.

 

I get to choose who I am and I get to create my story and it will not be a story of poor me. And it was that little name that was on that moment of like, what is it that I will do this year that I’m not? And I went back and I signed up Deakin University back then with distance education and I signed up and did this course in psychology and that was the start of the path I’m on. But I think there’s been many moments since then where

 

And in more recent years too, when things aren’t the way I’d like them to be. And yeah, I’m as vulnerable as everyone to going down the, it’s not fair. And it shouldn’t be this way. I’ll never make it. know, all the negative tales we can tell ourselves and those shameful stories we can tell ourselves. And I’ve just become a little more masterful. I’m not saying I’m a master, but a little better.

 

MARGIE WARRELL_Guest (23:29.12)

at catching myself when I’m in the midst of telling this story that I know is not empowering me, that is sucking my HNC, that is keeping me from backing myself.

 

And so hence the courage piece that I talk about and write about, which isn’t an absence of doubt and fear and everything else, it’s the decision that something else is more important. It’s not an emotion, I disagree with Brené Brown on this one, you the emotion of courage. Like if we’re waiting to feel brave or courageous, you could be waiting until you’re 100. No, it is a decision, it’s a practice, it’s a discipline.

 

I’m gonna do this thing even though I’m honestly, my stomach is feeling sick and I’m terrified that people are gonna discover I’m really not that good. But I’m gonna do it anyway because I don’t wanna look back one day and go what if.

 

Can you draw a thread, and I know in my own life through adversity, I draw a thread coming all the way back to growing up in a country setting because there is nothing more challenging than your survival being dependent on the weather. You can’t control it. So you’ve got to be incredibly damn resilient to bounce back.

 

When things outside of your control keep getting thrown at you and making life difficult, you either make a decision to fold up and walk away or you make a decision to keep going. Do you see a thread between childhood and those decisions that you’ve made to go, I’m going to take control of this?

 

MARGIE WARRELL_Guest (25:15.682)

realized that I had experienced some trauma when I was nine until about six or seven years ago. And I’ll share the story because it was interesting when I connected the dots. When I was nine, it was a terrible drought and my dad had to sell his entire herd, couldn’t afford to feed them, except a few cows that he kept for our family and for bartering with local fishermen and et cetera.

 

And I remember as the cattle truck went down the lane way, just looking at dad and I realized like, how are we going to get money? And none of my other siblings, I think they were too young. They just, I was just so clear for me, it was like, this is the source of income going down the lane way. And I remember my dad saying, I don’t know, but we just have to trust the good Lord will provide. And I remember thinking, how does the good Lord provide? Like, does he, does he just put money on the back of a rander? Do we win tax lotto? Like,

 

And for the next four years, my dad did odd jobs with his tractor. mean, we, I mean, we never went to restaurant my whole childhood, but we always had op shop clothes. Like there wasn’t, there was never any money. I mean, not that, but we never, of course, went hungry. And so I guess the good Lord did provide, but it was as an adult, a few years ago when something happened and the certainty I had about future financial security suddenly was blown up and I had an anxiety attack.

 

And I knew it was irrational. knew intellectually it was irrational. I wasn’t going to end up on the streets in destitute. But it was like that truck was going down the laneway again. And suddenly the nine-year-old in me was like, I’m terrified that I’m not going to be, that I don’t have enough security. And of course, as kids, we look to our parents to make us feel secure.

 

and I had to just look in and go, you know what, Maggie, know, no one’s coming to save you, but seek within yourself the security you look for elsewhere. And I really overreacted to the situation. It was disproportionate. My fear factor was disproportionate. And so I do realize I don’t think I would have ever married a farmer die. I don’t think as an adult, never.

 

MARGIE WARRELL_Guest (27:39.746)

wanted that level of insecurity that it was dependent on the prices, the cream prices and the weather systems. I also don’t think I’ve ever married an entrepreneur.

 

Mmm, for the same risk profile.

 

I don’t want to lose it all. I don’t think I’ve ever met an artist. I’ve always had a crush on Hugh Jackman. It’s funny, my husband is an engineer and it wasn’t a conscious decision.

 

Well maybe it… yeah.

 

But I think at a subconscious level, like, engineer, you know. And so I see that now. But I also think those experiences that were a little jarring for me and did create some insecurity in me also fueled agency and fueled drive. And my mom actually was a fairly passive person.

 

MARGIE WARRELL_Guest (28:36.204)

I think also reacting against my mom, like no one’s ever gonna say I’m sitting back and being passive, like really fueled, like, you know, if it’s gonna be, it’s up to me, like go out and get shit done. And I think that also shaped me too.

 

Yeah and I tell a story Margie about what defined my agency about being financially independent was in growing up in in the country setting that I grew up in it was commonplace every week to hear my mother say on a Monday morning, Max can you leave me a check on the dresser? Now wasn’t that mum had to beg for money it’s just that dad controlled the bank account in

 

as was done in those times, even though she was the daughter of a bank manager. And I can remember hearing that every week and it would play over in my head and I used to think, why does mum have to rely on dad to have any income? And it was a drip feed to go.

 

I’m not going to do that. I am going to be financially independent and not rely on anybody else or a man for my financial security. different story, but same impact.

 

think there’s a lot of women who have witnessed that or they witnessed their parents breaking up and dad, sure, mom got something, but she could only get, she could only do an hourly job because she hadn’t worked for years. She couldn’t afford to keep the house because she couldn’t afford the rates on it, you know, or whatever. Yeah, men aren’t a financial plan is what I would say. I’ve often said, don’t.

 

DI GILLETT: Host (30:12.046)

Exactly.

 

DI GILLETT: Host (30:19.456)

That might be a grab, Margie. aren’t a financial plan. I kind of like that. And not to be disrespectful to any of the men in our lives, but I get it.

 

Men are awesome. I’m a huge man fan. I have three awesome young sons and a great husband, But I do think as women, it’s so important for us to be rooted in both our, obviously our feminine power, but you know, some of the masculine like, you know what, you don’t need, I mean, they choose to be with someone because they make you better and they bring out your best, not because you need it. And something I’ve seen die,

 

with women so many times and it hurts my heart is women who settle for a man because it’s the best I can get because they’re afraid of being alone because they don’t feel complete without a man to protect them and I’m not saying I don’t love that my husband gives me a sense of feeling protected and we’re together, sure great, but I know I can stand on my own two feet and that was a really wonderful place to go into.

 

a relationship when I was in my 20s. Because it’s like I’ve traveled around the world. I’m extremely independent.

 

You arrived there early, Margie, because I mean I think a lot of women don’t land at that point of standing on their own, you know, feeling empowered enough to stand on their own two feet until much later in life than early 20s, so.

 

MARGIE WARRELL_Guest (31:47.822)

Yeah, well I think that is to die. left home at 18 to move to Melbourne for university. There was no family. I had to find somewhere to live through the papers. You know, that was the Wednesday age. I, there was no school dormitory. didn’t, there was no living at Trinity college or I. You if you had that, I would have loved it. It would be awesome. I was living with random people in random.

 

Indeed, I apologize.

 

MARGIE WARRELL_Guest (32:16.696)

sometimes like really

 

Ordinary setting, yeah.

 

MARGIE WARRELL_Guest (32:23.87)

I mean, got something from the government because my parents

 

would have been called teese in those days, Margie.

 

But I also work three jobs and so I think by the time I got to 22, I’m four years being 100%. I mean, even before I left home, I was making all my own money, buying my own bedding. So it sort of gave that grittiness, that tenacity, resourcefulness that I think some kids, when parents are buying you your own car, when your dad’s helping you figure out how to sell or whatever,

 

You’re used to putting your hand out and not driving your own decisions.

 

actually even as a parent die, you know, my kids would never accuse me of over-parenting. I’ve been very much like, figure it out. you know, I think as they’re getting now into their twenties, they can see that they have a self-reliance and independence that even though I could have given them things that my parents couldn’t afford to give me, I’m like,

 

MARGIE WARRELL_Guest (33:33.696)

I’ve got kids living in New York and people go, you do help them with rent? A lot of people I know help their kids with rent. I’m like, no, you want to live in New York? You need to learn how to live in New York on your school salary and in the hovel that you can afford. even though I could help you, I want you to know what it is to be poor.

 

Well, and I love that because I think there is so many parenting mistakes made of, want to give my kids everything I didn’t have. I think that point is an error and I know in my own upbringing if I was a horse rider and a dressage rider and if I wanted anything to do with livestock or anything to support that career and I didn’t have the money, I’d have to go to dad and negotiate and I had invested in.

 

a small herd of cattle, in fact, with my father. And I used to sit down and he would say, well, how many are you prepared to sell to fund what you want? And if you’re prepared to do that, I’ll tip in the shortfall. So everything was a negotiation, but nothing was just given. And I think there’s huge lessons in that. And I paid my own rent from day dot post.

 

post-Trinity and I think that plays a lot into building character.

 

Yeah, absolutely. Yeah, I mean, we’re all figuring out as parents and I think it’s a little more complex, but honestly, the more affluent you are, I think the more thoughtful and intentional you are. Because when you can afford to solve all your kids’ problems by buying them things and paying for them to get out of trouble and helping, okay, you didn’t go to that school because you’re expelled, let me put you in this other elite school. I think…

 

MARGIE WARRELL_Guest (35:22.248)

Actually we can make a lot bigger mistakes and faster than when we don’t have those means.

 

So coming up, we’re going to explore bold thinking and how that can propel you forward. If you’re loving the Power of Women podcast, be sure to jump onto our YouTube channel and hit that subscribe button to ensure you never miss an episode.

 

So I’m talking with Margie Worrell, global expert and leader in human behavior. Margie, in the break, you mentioned something, a phrase, post-traumatic growth. Could you expand on that for me?

 

We’ve all heard of post-traumatic stress or post-traumatic stress disorder, PTSD.

 

Post-traumatic growth is in one sense the opposite of it, though the two of them can coexist. But post-traumatic growth is when people emerge from a traumatic circumstance, traumatic experience, as a more positive, more evolved, more mature, more purposeful, more connected person than they were before.

 

MARGIE WARRELL_Guest (36:41.866)

And so there are various things that can help to facilitate post-traumatic growth. And as I said, we can be suffering symptoms of PTSD, which I did after that armed robbery in hindsight. I didn’t recognize it at the time. had some PTSD in the, like I just completely overreacted one day, six months later when I was in Chapel Street, Melbourne, and I couldn’t find my husband who was supposed to rendezvous at a point outside Safeway or something.

 

And my brain went straight away to he’s being murdered, he’s lying in a back alley and he’s dead. And then when I found him after 20 minutes, I went hysterical. I thought you were dead, which was a completely ridiculous response. But it was clearly triggered by the experience six months earlier, the very close order of the robbery and the miscarriage that helped me, that jarred my world that bad things don’t happen to And I’m like, I was waiting for the next penny to drop.

 

What’s the next terrible thing? My husband’s going to get murdered. And so I had PTSD, which I’m pleased to say I don’t have anymore. However, I did emerge through that experience over time.

 

far more purposeful with an enlarge. actually, our mental maps of the world get smashed and we’ve got to come up with new mental maps that can incorporate that bad stuff happens and it happens to me. But that life is good and that life is worthwhile and that we can find purpose and positive things even in the hardest and harshest of circumstances.

 

And even I you know, I think back of say having the eating disorder had I not had that I might have been a little bit more judgmental and righteous about people who are stuck in cycles of addiction or in patterns of behavior that were whether it was alcoholism or gambling addicts or Shopaholics or you know, I might was sex addicts at such I’m like, for God’s sake just stop it. I might have said

 

MARGIE WARRELL_Guest (38:52.238)

But having been in that, I knew, you know, we could just stop it. We’d just stop it.

 

Glass houses, yeah

 

Yeah, so you know more empathy all of these things and so you know I really strongly believe and now I mean I you know some people might know the name of Gabor Mate who has talked so much about this thing. and obviously I’ve only come to know him in the last couple of years but for all of us I

 

Yeah.

 

MARGIE WARRELL_Guest (39:26.366)

I think those things that wound us, we’re all gifted and wounded by our childhoods. And those experiences that test us the most, that can sometimes just really hurt our hearts, don’t have to be things that leave massive scar tissue, would, you forevermore, I am never opening up to someone, I’m never trusting someone that make us bitter.

 

and I know it’s cliche, but I think when we can pour a lot of love into ourselves and do the work and heal ourselves, and often that’s in relationship with others, that we can actually emerge from that a fuller, deeper version of who we could become. And those experiences actually can ultimately be incredibly shaping and formative in positive ways.

 

And I absolutely applaud what you’ve said, but I also realize there is a fork in the road of going left or right when these things hit. Is there a piece of wisdom that you could share with listeners, about how you make that decision to take that?

 

and build that into the strength of character rather than allow it to pull you into the abyss.

 

Yeah, firstly I think if anyone that’s listening is in the midst of a really difficult time, this isn’t to diminish that sometimes life’s experiences can be just incredibly painful. We can feel tremendous heartache and anguish and so I don’t want to diminish that for anyone that’s going through that because it’s real.

 

MARGIE WARRELL_Guest (41:32.302)

But I also know, and the research bears this out, as hard as it is right now, it doesn’t stay this hard forever. We often underestimate our ability to heal. And the emotions, as intense as they are right now, over time, those emotions aren’t as intense. And so I think of…

 

Victor Frankel and a book that I always recommend to everybody which is Man’s Search for Meaning and he was obviously for those some of you may know who he is already he a he was a Jewish man caught up in the Holocaust in Auschwitz but you know that in the midst of the most difficult circumstances the ultimate freedom the human freedom is to choose our response and to decide you know

 

Who it is we will be in the midst of all of these things that we would never have chosen, didn’t feel prepared for. And, you know, I wrote a lot about this in, the courage gap, like just anchoring in on who is it that you want to be and not letting what’s going on around you define who it is you want to be and putting who before do. And I think for me over the years with, you know, the 101

 

shitty things that have happened in the years since some of those experiences I’ve talked about. It’s come back, well, you know what, if I’m someone who has the capacity to rise above any circumstance, then what can I do today that will help move me in that direction? And maybe it’s just nursing the wound and giving myself time to just really cry. Maybe it’s just sharing it with someone else. Maybe it’s writing about it.

 

Maybe it’s taking myself out for a long walk under a bunch of trees because I always feel a little bit better when I’ve been in nature. But it’ll help me instead of just being a victim to the circumstance to go, no, what is it I could do that’s going to help me move through this? And there’s a phrase that life doesn’t happen to us, it happens for us. And that may sound a little cliche and patsy, but if life is

 

MARGIE WARRELL_Guest (43:43.374)

always giving you an issuing a silent invitation for you to grow in your own humanity. What might it be pointing you toward right now? And we can put a lot of energy into fighting with reality. It shouldn’t be this way. My husband shouldn’t have cheated on me. We shouldn’t have gone broke. I shouldn’t have a kid that’s got this addiction. I shouldn’t have a parent as I just went through.

 

who is I’m losing to the fog of dementia or, you know, and we can just get stuck up, stuck in railing against realities versus who is it I choose to be in the midst of all of this? And, you know, I do a lot of work in the leadership space, but the number one person we ever have to lead is ourselves and really anchoring in, you know, those values and the virtues of who it is we choose to be. And I think in our relationships that,

 

We need that most of all because it’s in our relationships that causes the most stress and heartache. And you know, I know when my brother was in and out of psych hospitals and then, you know, in trouble with the law and I was trying to help him and I was, you know, trying to give him tips on how to turn his life around. And then I just had to let go and go, this is his path to forge and he’s going to do, I mean, I can, I’ll support him, but

 

I can’t save him. And even with my kids, not that my kids have been in a circumstance like that, but they sometimes make choices that I take a breath and I’m like, know what? They’ve got their path to forge and I just love them. And maybe I point out and have them think through the second and third order consequences of decisions, but this is their path to forge.

 

their journey and their learning. But again, just choosing who is it that I choose to be. I want to be a source of love. I want to be a source of encouragement. And I want to be someone who continually shows up with some consistency on the values that I care about too.

 

DI GILLETT: Host (45:49.474)

Fantastic, Margie, that’s incredible. And I think one of the most powerful lines I take away from that, from where I started the question that led to that incredible response is, choose your response. So, or we choose our response rather than allowing circumstances to define you. And I think that’s incredibly powerful and a great message.

 

Margie, could I throw a couple of quickfire questions, rapid fire to wrap up today? What’s the bravest decision you’ve made in the past five years?

 

Ooh, five years. I know. So when I moved back to United States, I was recruited, it was the midst of deep dark COVID, to become a senior partner at Cornferry, which is a big global consulting firm. And I was in the advisory practice working with board CEOs and exec teams of the world’s biggest companies. It was a lot of status.

 

It provided a lot of nice things, including the security of income. And after my mom died two years ago, I just got so much clarity that one day I’m going to die. And I’m going to look back and I just knew that I needed to leave because I was like, you know what? You are not using your talents for the highest good here. I felt like I was starting to shrink a little. I was losing touch with

 

what I think is that makes me different. And so I chose to leave that. And you know what, going back out on my own, you know, one is that, yes, there’s the financial salary that yeah, do I miss that? Sure. I know over time I’ll make up for it. But I think for me, that was a brave thing to do. But by the same token, I’ll also say I knew I had to do it. I just had to do it because actually it was more, what would have been more terrifying to me is not to do it.

 

DI GILLETT: Host (47:54.786)

Yeah, wow, thank you. And for a woman listening right now who feels unseen, what would you want her to hear from you?

 

would say pour love into those parts of you that feel like you’re not enough and that feel unseen and just extend grace into yourself and all of the kindness and things that you’ve given to others, like really pour it into you and know that you are innately worthy and wholly adequate and

 

And I believe fully seen by God, whether people believe that God or not, believe that. And I would just say, just know that who you are and your worth and your value is not determined by anybody else. It is just innate and intrinsic in you.

 

Could you finish this sentence for me? Bravery is.

 

fear walking.

 

DI GILLETT: Host (49:04.814)

Amazing. Margie, there is so many valuable insights from the story that you have shared and you have been extraordinarily generous in sharing some pretty challenging circumstances that you faced into through your life. But more importantly, how you’ve actually come through that out the other end and are now applying that to a

 

purpose-led life, think that is just incredibly inspiring. So thank you so very much for the candid conversation today. If somebody wants to engage your services, Margie, how do they do that?

 

Well, you can just head over to my website, margieworal.com and obviously there’s books there. I actually just launched a brand new course on LinkedIn that people might enjoy doing. It is just the best quality and highest production quality course I have ever done. It’s super exciting.

 

But you can find everything on my website, just for anyone who would like more. And I also have my own podcast called the Live Brave podcast that people are welcome to check out wherever you’re listening to this, you’ll find the Live Brave podcast too.

 

Wonderful. I’m sure there are many more powerful stories there. Margie, thank you so much. think the best advice I can give anybody is share this episode with somebody you think might just need a little bit of help in getting over a dose of adversity or a setback or a feeling of self doubt because there is so many messages that are uplifting and

 

DI GILLETT: Host (50:52.844)

Choose your response is going to be one of the ones that I’m going to keep replaying. Margie Worrell, thank you so much. Until next time.

 

Connect with Di:

Connect with Di on LinkedIn

Follow Power Of Women on LinkedIn

Follow Di on Instagram

The Power Of Women Podcast Instagram

Contact Di

 

Find Margie at:

Website https://www.margiewarrell.com

LinkedIn https://www.linkedin.com/in/margiewarrell/

Instagram https://www.instagram.com/margiewarrell

 

This is the home of unapologetic conversations and powerful stories of reinvention. New episodes drop every Monday to fuel your week with insights on leadership, resilience, and success. Subscribe and join a community of women who are changing the game.

 

Want to hear more powerful conversations with women who lead, take action and redefine what’s possible?

 

✨ Subscribe to the Power Of Women Podcast on YouTube, Spotify, or Apple Podcasts

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Disclaimer:  https://powerofwomen.com.au/podcast-disclaimer/

 

The Audacity To Be Free: Why Women’s Lives Must Never Be Negotiated

The Audacity To Be Free: Why Women’s Lives Must Never Be Negotiated

What does it mean to be free, really free, when freedom has never been guaranteed?

In this rerun episode of the Power Of Women Podcast, I sit down with Hana Assafiri OAM: activist, entrepreneur, author, and founder of the iconic Moroccan Soup Bar. Hana’s story is not framed by victimhood, but by defiance, clarity, and conviction.

Born to Lebanese and Moroccan parents, Hana grew up between cultures, navigating deeply gendered expectations. At just 15, she was forced into an arranged marriage in Australia. A decision enabled by cultural deference and systemic failure. What followed was violence, isolation, and a brutal lesson in how easily institutions abandon women when silence is prioritised over safety.

Yet this is not a story of despair.

Hana speaks powerfully about the small, human acts of kindness that changed her path: a shop assistant, a teacher, a stranger who treated her with dignity when the system would not. Those moments became the foundation for her life’s work.

In 1998, she founded the Moroccan Soup Bar, not as a charity, but as a radical, self-sustaining model where women find safety, skills, income, and community. Twenty-five years on, it stands as proof that real change is possible when women are trusted to lead it.

As Hana makes clear: freedom is not survival. Freedom is choice, dignity, and the audacity to create something better, for ourselves and for others.

 

We explore :

Why freedom must mean more than survival

Arranged marriage, violence, and institutional failure

The life-changing power of kindness from strangers

Why women don’t need charity – they need pathways

How the Moroccan Soup Bar became a blueprint for change

Why solutions must be driven by women and supported by men.

 

Hana said:

““Life doesn’t come with a trigger warning.””

“Women don’t need pity and charity. They need opportunity.”

Chapters:

00:00 Defining Meaning and Purpose in Life

04:39The Journey to Freedom: Hannah’s Story

07:32 Cultural Expectations and Gender Roles

10:45 The Impact of Arranged Marriages

13:31 Navigating Violence and Trauma

16:32 Empathy and Understanding in Relationships

19:33 The Role of Kindness in Healing

22:37 Systemic Failures and Women’s Services

25:32 Creating Safe Spaces: The Moroccan Soup Bar

28:38 Addressing Gender-Based Violence

31:23 Empowerment Through Intuition and Community

34:27 Building a Supportive Environment for Women

37:26 The Importance of Education and Skills Training

40:28 Challenging Societal Norms and Attitudes

43:20 The Role of Men in Supporting Women

46:24 The Audacity to Be Free: A Call to Action

 

Connect with Di:

Connect with Di on LinkedIn

Follow Power Of Women on LinkedIn

Follow Di on Instagram

The Power Of Women Podcast Instagram

Contact Di

 

Find Hana Assafiri at:

LinkedIn https://www.linkedin.com/in/hana-assafiri-oam-293560173/

Moroccan Soup Bar https://www.moroccansoupbar.com.au/

 

This is the home of unapologetic conversations and powerful stories of reinvention. New episodes drop every Monday to fuel your week with insights on leadership, resilience, and success. Subscribe and join a community of women who are changing the game.

Want more fearless, unfiltered stories?

💫 Subscribe to the Power Of Women Podcast on YouTube, Spotify, or Apple Podcasts

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📩 Sign up for our newsletter where I share raw reflections and thought leadership on the Power Of Reinvention.

 

Disclaimer:  https://powerofwomen.com.au/podcast-disclaimer/

Why Courage – Not Confidence – Is Underrated – At Any Age

Why Courage – Not Confidence – Is Underrated – At Any Age

From ICU nurse to CEO of one of Australia’s most complex healthcare infrastructure projects, Di Mantell has spent her career proving that leadership has no expiry date.

In this episode, Di joins host Di Gillett to explore why courage matters more than confidence and how purpose and perseverance create real impact. She shares how saying “yes” before you feel ready can change your trajectory, what it takes to lead through complexity, and why visibility for women over 50 isn’t fading – it’s evolving.

 

➡️In this episode you’ll hear:

  • Why bravery is the most under-rated leadership skill
  • Lessons from delivering the world’s largest healthcare sustainability loan
  • How to step forward before you feel ready
  • The truth about visibility and ageism in leadership How mentorship and legacy shape the next generation of leaders

 

Di Mantell said:

“If you step forward and you don’t like it, step sideways. Just don’t wait.”

“Leadership isn’t about titles – it’s about purpose, perseverance and partnerships.”

“Never say never. If someone sees something in you that you can’t yet see, trust them and step up.”

 

💥 New episodes drop every Monday to power your week.

📖 Read the full transcript of this conversation here 👇

FULL TRANSCRIPT:

DI MANTELL [Guest] (00:02)

think it’s about being brave. ⁓ If you look at all of the things that have got you to where you are right now, and you toed up what those skills are and what those roles are and what the things that you have achieved, both personally and professionally, most people are pretty special. And you’ve got the skills and you’ve got the ability to do things. You have to decide that you are going to take that next step and no one else can do that for you. You need to be brave.

 

And If you step forward and you don’t like what it is, well next time maybe you step sideways or maybe you step in a different direction. But it’s not, you can’t sit there and wait. The world doesn’t know you were living.

 

I’ve always believed that leadership isn’t about titles, it’s about purpose, perseverance and partnerships. Purpose gives me direction, perseverance keeps me focused on when things get messy, and partnership, that’s how you actually make things happen. When you lead with your heart, you stay curious and anything is possible.

 

DI GILLETT [Podcast Host] (01:06)

I’m Di Gillett and welcome to the Power of Women Podcast. And what I love about this platform is the opportunity to showcase and celebrate the strength, resilience and achievements of women from all walks of life. And this is where the real stories are told and where we remind you to never assume. We talk resilience, reinvention and breakthroughs, the moments that don’t often make the headlines, but absolutely should.

 

So join the conversation wherever you listen to your favourite podcasts and be part of the power of women community. So let me ask you, do you ever feel invisible? Is purpose a question that you’re grappling with? And do you believe ageism, subtle or not, is still shaping how women are seen, valued and heard in the workplace?

 

Because today’s guest has lived those questions and answered them boldly. Di Mantell isn’t your typical CEO. She’s the pink-haired powerhouse behind Australia’s biggest healthcare milestones. Her leadership philosophy is built on purpose, perseverance and partnerships and a belief that the best decisions are often the ones you’re not quite ready for.

 

From ICU nursing Wagga Wagga to the boardrooms of billion dollar infrastructure and that’s billion with a B, Di’s story is proof that courage compounds and that visibility doesn’t fade with age. In fact, it deepens with purpose. So joining me to challenge a few societal views and share her story, Di Mantell, welcome to the Power of Women Podcast.

 

DI MANTELL [Guest] (02:55)

Thanks, Di,

 

DI GILLETT [Podcast Host] (02:57)

I,

 

you’re known as I said as the pinkhead powerhouse. We might share that pink in common. Who delivered Australia’s largest healthcare sustainability loan and what people may not realise is that your leadership story started a long way from the boardroom. Di, what was your first job?

 

DI MANTELL [Guest] (03:18)

My first job was a ballroom and Latin American dancing teacher.

 

DI GILLETT [Podcast Host] (03:23)

Here

 

you go. What age, Di?

 

DI MANTELL [Guest] (03:27)

I was about 14, 15, I think, when I started. Yeah.

 

DI GILLETT [Podcast Host] (03:30)

And

 

still able to throw it out on the dance floor.

 

DI MANTELL [Guest] (03:36)

⁓ not as good as I was, but yeah, I can still do it, I think.

 

DI GILLETT [Podcast Host] (03:40)

Brilliant. So if you look back now, what were the moments that set your leadership DNA?

 

DI MANTELL [Guest] (03:47)

thought about this a lot. I think I was initially quite reserved and I definitely wasn’t a cool kid at school. Definitely that wasn’t me. I think when I started nursing that gave me the skills and courage to stand up for what I thought was right and how things would work. But I never ever thought of being a leader. I had twins at 22, quite young, because I had endometriosis and it was then or never.

 

So that teaches you a lot about being organised and getting your act together, I think. But for me, think deciding that if I wanted to make changes and do things, then I had to get on and do them because I was a young mum, went back to working. ⁓ I knew what I didn’t want to do, but I don’t think I was quite as clear about what I did want to do.

 

DI GILLETT [Podcast Host] (04:39)

enough. So Di you often talk about achieving the impossible which sounds like you started really early in doing that. What’s the drive behind that view?

 

DI MANTELL [Guest] (04:52)

For me, think Having a really clear purpose enables you to drive an impact. And I think if perseverance is about delivering with heart, I love a shiny ball as much as anyone and a challenge that pops up and then you think that looks really cool and then work out how the hell you’re actually going to do it. And I love proving people wrong that they say, you couldn’t possibly do that. I know when I worked on the Fiona Stanley Hospital in Perth,

 

We put out a services contract for 25 services to support the new Fiona Stanley Hospital and everyone went, you will never get someone that will subcontract that, that’s too big. It was the largest services contract let in the Southern hemisphere. ⁓ And we did get it and we did prove that we could do it and we got a successful candidate for it and we put them in place. When we did the green and social loan, no one had ever done that before.

 

There was no green and social finance framework, so I had to write one. It wasn’t something I ever thought I would do. But I think once you decide you’re going to do it, you just need to buckle down and work out, what does that mean? What do I have to do now and how do I get there? And for me, I love that challenge and I love proving that I can do it, even though I don’t necessarily think I have the skills when I maybe start that decision.

 

DI GILLETT [Podcast Host] (06:13)

You’ve

 

done a lot of first-offs by the sound of that Di. A lot of startups, a lot of leading initiatives, because I would take it that the Fiona Stanley Hospital came out of the Bali tragedy. Is that right?

 

DI MANTELL [Guest] (06:27)

It, no, so part of it was, I think they decided after they did a big review, ⁓ the READ review in WA, that they needed to have a new hospital. What is quite unusual is to have what they call a greenfield site, where you basically aren’t knocking down one hospital to build another one, which is often what happens, which is what we’ve done in Adelaide. But it was building a brand new site that would have more services and would be state of the art. And most teaching hospitals last about

 

you know, good 50 odd years, you know, before you get another one. So you need to do them well. But it did enable us to take pieces from a number of hospitals and bring that together, put a whole new culture into that facility, put a whole, do a services contract with the private sector and then be able to still build up the services in the other hospitals that remain. So it was, there were only two greenfield sites being done at the time worldwide when we did that one. yeah.

 

DI GILLETT [Podcast Host] (07:25)

So

 

if we just wind back to sort of your career build, Di, because you said you didn’t have that much sort of confidence and here you are leading these extraordinary initiatives. So if I look back, you became a nurse unit manager at 23 and if I’m right, you said you didn’t actually even apply for that job. So how did that shape your, that early experience in that scenario, shape your self-confidence and belief in yourself?

 

DI MANTELL [Guest] (07:55)

I knew that I was clinically strong and I really loved ICU and I would still do it today if I went back to doing clinical work that’s where I would go back to. And I really, really loved ICU at the time. In nursing and in clinical work, certainly in nursing, a lot of the time you are promoted because you’re very good and strong clinically. You’re not good because you’re necessarily a manager but you get promoted to a management role.

 

So you’re right, I didn’t apply. Other people in the unit did apply and I was asked to take on the role. And after I’d said no three times and then said I would do it for six weeks.

 

DI GILLETT [Podcast Host] (08:32)

Why

 

did you say no, Di? What was holding you back at that point?

 

DI MANTELL [Guest] (08:36)

I think it was more that I knew other people had applied for it who had been there for longer than me and I thought that’s fine, that works for them. I had young children so shift work sort of worked for me but I didn’t think, I hadn’t thought that I had those skills that I thought you needed to be a nurse unit manager.

 

DI GILLETT [Podcast Host] (08:55)

So you were doubting yourself more so than thinking you had time to do it? Yeah.

 

DI MANTELL [Guest] (09:00)

Yeah, it was a combination because most nurse unit managers at that time were like 55, 60, they’d been there forever. They were a very different sort of design focus than what I thought I was. And so for me, it was like, no, no, well, I’m happy for them to do it. I hadn’t really thought I would ever want to do that. I was very clear on things that I didn’t want to do. I wasn’t probably as clear on what I wanted to do. But for me, when I took on the role, ⁓

 

for my six weeks, I decided that I would definitely wanted to be exceptional in doing it. So what I wanted to go and do was to go and get the skills to do it. So I put myself through a Bachelor of Health Science Management, which was an external studies program that ran over six years, which ⁓

 

DI GILLETT [Podcast Host] (09:45)

top of twins, on top of the extra responsibility. Yeah, yeah.

 

DI MANTELL [Guest] (09:49)

Yeah, yeah, yeah, yeah, I was insane, absolutely insane and going to Bathurst twice a year for residential school. So, ⁓ but I was determined that if I was going to do it, I would have the qualifications. So there was no disputing that I was actually qualified to do the role. So ⁓ I’m glad I took it. It was an amazing opportunity. It was a very cool job to do. And I didn’t want to fail. Once I decided I was doing it.

 

Failing was non-negotiable, so I just had to move forward and make it work.

 

DI GILLETT [Podcast Host] (10:21)

How’d you juggle everything? What was the stress level like?

 

DI MANTELL [Guest] (10:24)

I never studied before 9.30 at night when I put the children to bed. ⁓ So, and I worked my day shift and whatnot, but whenever we were busy on a long weekend, a weekend at work, I would still go and cover. So yeah, was a pretty crazy period of time.

 

DI GILLETT [Podcast Host] (10:42)

even going to ask you to to ⁓ to tally up the hours there’s no point so it was a lot yeah. So you’ve said growth happens when you take a leap and that was absolutely ⁓ a leap but have you ever done that before you were you felt that you were ready was was that your thinking behind the I’m taking this but I’m going to catch up with the with the ⁓

 

DI MANTELL [Guest] (10:48)

I’m

 

DI GILLETT [Podcast Host] (11:11)

the education as I go along. It will.

 

DI MANTELL [Guest] (11:13)

Yes,

 

think I’ve done, yeah, I think I’ve taken a leap a few times and not thought about it. I made a decision to leave New South Wales and go to Kalgoorlie, full disclosure, I’d got divorced and I decided that I needed to be in a different town. So I went from Tumut in Snowy Mountains to Kalgoorlie, so I probably couldn’t have gone much further within Australia.

 

I took on the role there of the executive director of nursing for Northern Goldfields Health Service and it was an incredible opportunity and it serviced from Leonor and Laverton which is about 300 odd kilometres north of Kalgoorlie, 600 kilometres from Perth for those who don’t know and all the way down to Esperance at the coast. I didn’t know anyone there, I didn’t even go there for the interview, I had the interview done in

 

DI GILLETT [Podcast Host] (12:04)

⁓ wow, that’d be a shock culturally of arriving there.

 

DI MANTELL [Guest] (12:09)

Yeah, yeah. And a number of my friends had said, but what if you don’t like it? And I said, well, I’ll go and do something else. And the advantage of having a skills base of nursing was you do have opportunities to go and do other things. So that’s all fine. But for me, you should never underestimate the skill base that you’ve actually got. Like if, you know, what got you there will get you to somewhere else.

 

DI GILLETT [Podcast Host] (12:35)

That’s a brilliant point of self-belief that a lot of people don’t have. So your take on that is if it all goes to mud, there’s another opportunity around the corner. Yeah.

 

DI MANTELL [Guest] (12:50)

Yeah, yeah. mean, so many people don’t take a role because they go, but what if I don’t like it? Or what if it doesn’t work for me? You’re not signing up for life. Like if you should give it a red hot crack and you should definitely do it for a good 12 months or more to see unless it’s really catastrophic or toxic, but you should give it a really good run. And if it doesn’t work, then go and do something else.

 

DI GILLETT [Podcast Host] (13:07)

Yeah, great advice.

 

DI MANTELL [Guest] (13:16)

You’re not there. It’s not like you know, folks who used to get a job that would take them all the way through. So take the opportunity to come up and to see what happens.

 

DI GILLETT [Podcast Host] (13:25)

Brilliant. So you’ve done quite a few pivots along the way, Di, from leadership to big infrastructure roles with these hospital builds. What have those shifts taught you about leadership and risk?

 

DI MANTELL [Guest] (13:39)

⁓ When I first started my career, ⁓ I was deciding between whether I was going to be a nurse or I was going to be a home economics teacher, which I just started out now. ⁓ And I came from a family of nurses, so I was probably fairly destined that I was going to be a nurse. ⁓ As I said before, I knew what I didn’t want to do. I didn’t want to do midwifery and I didn’t want to be a matron, which shows how long ago I trained.

 

⁓ So I was very clear about what I didn’t want to do and when I had my twins I had this idealistic view that I would never have to work again, that I would go and have children and I would swan around and do whatever I don’t know what

 

DI GILLETT [Podcast Host] (14:18)

So you weren’t ambitious at that point or had you just been… Okay.

 

DI MANTELL [Guest] (14:24)

I think I just thought, no, no, I’ve done that. I’ve had the children. Twins is pretty full on. I’ll do all of that stuff and be a mum. I don’t know why. I’m not a parents and citizens sort of, you know, social mum group type of a girl. But I thought about that. But then I thought, I’ve now worked out I’ve done 27 roles in my time. So I figured that when interest rates went to 18 % and my husband’s business wasn’t doing much,

 

that one of us had to make a move. So I went back to work, which is when I then got the opportunity for ICU. ⁓ But I think it’s not necessary. I haven’t been one of those that said, I’m here and now I want to be there. That was never me. I’ve got a number of friends who’ve been very clear about that. Like they wanted to do midwifery and then they wanted to do something else and that was all fine. For me, it was more, we’ll just see what happens.

 

And I think I had a real advantage working in regional centres. Working away from metropolitan areas gives you so many more opportunities than you necessarily get when you work in the Metro, especially in health care.

 

DI GILLETT [Podcast Host] (15:33)

And I guess there’s a talent pool who’s not prepared to move to those locations too.

 

DI MANTELL [Guest] (15:39)

Absolutely, yeah. Yeah, and it’s interesting when those areas are sort of staff and say, would you like to go out there? They oh no, I couldn’t do that. So you do get a lot of opportunities to step forward and step up. And one of the opportunities for me was I had only been at Kalgoorlie for five months and I was asked to go and represent 22 rural health services to negotiate the nurses wage case on behalf of rural health. And I said to them, are you sure you’ve got the right person? I’ve only just got here.

 

And they said, well, you’re the perfect person because you’re not tainted by anything that’s gone on before. And it’s like, ⁓ OK. And again, they said, it’s about a six week process. ⁓ It wasn’t. It was six months. And then it took about two years to roll it out. But it gave me the opportunity to now go and negotiate and sit at the table on behalf of the Director General of Health and represent 22 rural health services. Like, I would never have thought I would be doing

 

DI GILLETT [Podcast Host] (16:35)

Yeah, but the marketplace knew you were capable. What’s coming through, Di, is you’ve been headhunted on multiple occasions based on proving yourself in ⁓ the positions you’ve undertaken.

 

DI MANTELL [Guest] (16:48)

Yeah, and you don’t think of it like that at the time. Like when they said to do it and go to Perth, I went to Perth 35 times in 12 months to do these negotiations. But as a result of doing that, I then got a role in Perth. I then eventually met my husband to a friend I met at the hotel I stayed at.

 

DI GILLETT [Podcast Host] (17:05)

was

 

going to say, how’d you have time? Fortunately he was at the hotel.

 

DI MANTELL [Guest] (17:09)

Yeah, yeah. And then, yeah, but then the opportunities just then open up to be able to roll it out and then go and see all of West Australia ⁓ and visit sites and see them and develop strategies and processes that are now embedded in WA Health for things. But that was never something you could have even envisaged to do it. And then because of the work that I did, the Director General for WA Health,

 

invited me into his office and he said, I need to talk to about what’s happened. And I thought I’d done something wrong. And he said, I’d like to congratulate you on how well you’ve negotiated for the rural health services. The general managers are really happy. And I would like to thank you by sending you to a conference and I’d like to send you to Edinburgh. And I thought, it’s not Edinburgh, it’s WA. What? And he goes, no, no, no, in Scotland to attend a CEO conference on my behalf to go and do it. And it’s like,

 

wow. And I got to that, the other lady got sent up the coast to a site, so the Metro, so I felt very privileged. But it wasn’t something you could plan to do. But if you’re prepared to say yes when the opportunity comes up and providing it sort of within, you know, sounds reasonable or semi reasonable, you just don’t know where that will take you. Like that changed my whole pivot and direction of what I’m doing right now.

 

DI GILLETT [Podcast Host] (18:33)

Just that point alone, being prepared to say yes and take a chance and back yourself. mean, let’s pause on that for a moment, Di. You were speaking to some of the up and coming executives who might listen to this Podcast for inspiration. What would you say to them about that?

 

DI MANTELL [Guest] (18:52)

Never say never. And if somebody says something to you about, would you consider this? And you go, if inside you’re going, no, I couldn’t possibly do that. I don’t have those skills or whatnot. Don’t say that. Say to them, could I just ask you, what do you see in me that clearly I don’t see in me that makes you think I can do this role? And then you may find something about yourself that you’re not even aware of or that you, that

 

makes you suitable for this role.

 

DI GILLETT [Podcast Host] (19:24)

And if I listen to what you’re saying and put my executive search hat on, I mean, you’re not out there overselling yourself. You’re simply out there delivering and your performance is being recognised. But you are still probably one of the most humble people sitting on the other side of the interview table, given all the achievements you’ve had, which is fantastic. Di, you’ve been the first to achieve

 

global sustainability milestones in the work that you’ve done. What does it take to keep breaking new ground in sectors that traditionally do resist change?

 

DI MANTELL [Guest] (20:02)

I think it’s really important that you have a really clear direction in your head. So you need to know what your purpose is and where you’re going. You may not necessarily know how you’re going to get there, but you need to have that clarity around where you’re going. Because if you’re leading a team in this process, then you need to be able to articulate to them what it is you’re doing so that they can go with you. Because otherwise they’re sitting there going, well, I don’t know.

 

I don’t know what you’re trying to say or what you’re trying to do. So I think it’s important that you can articulate that. You shouldn’t ask anyone to do anything that you won’t do yourself. ⁓ And for me, that’s always been really important. I’m happy to sit down and write frameworks and do structures and get it all set up and then talk to people about how we do it. But I will never get someone to do something that I haven’t done. ⁓ When we did the Green and Social Finance Framework at the time,

 

There’s this group called the Asia Pacific Loan Managers Association, very exciting group of people who write these loan, social loan principles. And when they had written them, one came out in, the green ones came out in April 21 and the social principles came out in May. And we just, one of my board directors asked you if we could do this particular loan. So we were using a commercial advisor at the time and it became apparent early

 

that they’d done a bit on green loans, but they hadn’t actually done a green and social loan. So I had a choice that we could either keep getting all the information and handing it to them and then they would put it in a PowerPoint and give it back to me or I could do it myself. And I don’t come from a finance background, clearly. So I decided that it was silly me briefing them to give them me something back that I’d already written. So I sat down and wrote a green and social finance framework on the floor of my apartment.

 

over two nights and then gave it to the board and gave it to our commercial advisors and said, this is what I think we need to do. And then we got it assessed. So you have to actually get an assurance piece done by an independent assurance group, which we did. And they made some minor changes to it. And then we adopted it. And then you put it out to the market. This was mid COVID. So going to the market to do a refinance to start with in COVID was insane.

 

But we went to the market not knowing whether we would get the acceptance of what we were putting out there and we were doubly subscribed. So we had over $4 billion on the table and that’s been publicly noted to us on a secret. That’s pretty cool position to be in when you need 2.2 to be able to say, right, we do have it and the green and social finance framework is what drew people in because it was new and it was different.

 

and we committed that we would meet certain criteria to meet the loan. ⁓ But if somebody had asked me that six months before that, I would have never thought I could do that. Like, just never.

 

DI GILLETT [Podcast Host] (23:04)

However, this thread of stepping up and doing something that you hadn’t done before and stepping out of your comfort zone plays all the way through your career.

 

DI MANTELL [Guest] (23:16)

Yeah, it’s a level of craziness I think that has been consistently…

 

DI GILLETT [Podcast Host] (23:19)

I’ll call it a level of confidence, Di, but maybe crazy given the scope and the amount that you’ve tacked on. So I am talking with Di Mantell, leadership powerhouse in the healthcare sector, and stay with us because coming up we’re going to talk about visibility, ageing and owning your next chapter.

 

If you’re loving the Power of Women podcasts, be sure to jump onto our YouTube channel and hit that subscribe button to ensure you never miss an episode.

 

So, Di, you’ve said leadership’s got no expiry date, but you and I both know that society is telling women, particularly us women over 50, that visibility kind of begins to fade with age. albeit I’m not sure that that necessarily applies to you and I when you take a look at us. But that being said, Have you ever felt that pressure personally?

 

DI MANTELL [Guest] (24:22)

Yeah, I was actually told I was too young for one of my early roles and they said, no, no, you’re not experienced enough to go and do that. So ⁓ from very early on, I’d had that. ⁓ So I haven’t been told that I’m too old for doing the things, but I’m very well aware that women don’t talk about their age. So ⁓ they don’t.

 

I don’t personally go, So I’m 60 plus GST. I’m very happy and proud of that. But we, yeah, but We don’t, and we don’t tend to talk about that a lot. But if you ask a man, you never ever hear anyone when somebody, when a man is applying for something about what their age, it just is never ever in the conversation. And I think that’s okay, but I don’t know why women obsess about it. And I know that at times we are judged much more harshly.

 

DI GILLETT [Podcast Host] (24:54)

You and I both.

 

DI MANTELL [Guest] (25:18)

⁓ in lots of professions for that. And I just think it has no role. For me, you are either good enough to do the role or you are not. That’s it. ⁓ I don’t care whether you’re black, blue, green, what your religious status is, sexual ⁓ favors, whatever. I don’t care about any of that. I only care that you’re good enough to do the role. The technical skills and the cultural fit are what works for me when I’m looking for someone for a role.

 

DI GILLETT [Podcast Host] (25:47)

of that of the female doubt and questioning the age bit, do you think we put upon ourselves versus society?

 

DI MANTELL [Guest] (25:58)

A lot, a lot. I think, ⁓ you know, if you put two or three males up against two or three females in any picture and whatnot, you will see who’s, you know, worked really hard to be where they are and what they look like. ⁓ But I think we are very quick to…

 

denigrate what we’ve done or say that you know we’re not good enough or play down and you know there’s that story that’s gone around for long time about you know if you look at a job description women see all the things they haven’t done and men find two things and know that it’s true.

 

DI GILLETT [Podcast Host] (26:29)

I mean it’s been going around a long time but it’s absolutely true.

 

DI MANTELL [Guest] (26:33)

Yeah, and that victim mentality is definitely alive and well. I did a webinar earlier this year for a group that was about 350 people, of which about 80 % were female. And the number of people who commented on there about, oh my gosh, thank you so much for giving me things to talk about and be confident in what I’m doing. I’ve never felt like that before. I always felt that I wasn’t good enough. And it’s like, why? Why are we so harsh on ourselves about it?

 

DI GILLETT [Podcast Host] (27:03)

Why do you think that is? What do you think it is? Is it conditioning? Upbringing?

 

DI MANTELL [Guest] (27:09)

I think, yeah, I think part of its conditioning, I think it’s part of the way that people are represented in the media. I think, you know, there’s a lot of, ⁓ there’s a lot of movies and ⁓ social media things out there that definitely play to that. And I think while ever we don’t say it’s not okay, we’re adding to that. So for me, I’ve never thought it like that. ⁓ I’m clearly not a conforming person necessarily, but

 

But I don’t consider that I’m actually a rogue or really radical. It’s just, I don’t accept that that’s how you have to be. So, ⁓ and it is a choice, but there are a lot of people who definitely have a victim mentality and want someone else to keep telling them they’re okay. That’s not someone else’s job. You have to sort that out for yourself. You have to decide what your standards are, what matters to you, what your values are, and what you will tolerate.

 

And if you want to sit there and be sad in the corner and think the world as you were living, then that’s entirely up to you. But you won’t get opportunities that are out there if you’re prepared to step forward. But I don’t understand it, but I can’t.

 

DI GILLETT [Podcast Host] (28:17)

Yeah, and if you think back to your point about film and we’ll call it Hollywood, not that it’s necessarily Hollywood, but there were lots of subservient role models of women played out on the screens when you and I were growing up, but there equally today is some fantastic ⁓ films and series and footage out there of women being the powerhouse and the go-getters and dynamic and we will see that.

 

play out in society and how women present without question because you can see it, you can believe it and you think you can do it.

 

DI MANTELL [Guest] (28:53)

Absolutely, absolutely.

 

DI GILLETT [Podcast Host] (28:55)

So with that in mind, What’s your advice to women in midlife who do feel invisible or underestimated, be it professionally or personally?

 

DI MANTELL [Guest] (29:06)

I think it’s about being brave. If you look at all of the things that have got you to where you are right now, and you toed up what those skills are and what those roles are and what the things that you have achieved both personally and professionally, most people are pretty special. And you’ve got the skills and you’ve got the ability to do things. You have to decide that you are going to take that next step and no one else can do that for you. You need to be brave.

 

And If you step forward and you don’t like what it is, well next time maybe you step sideways or maybe you step in a different direction. But it’s not, you can’t sit there and wait. The world doesn’t know you were living. And it’s important for you to take the skills that you’ve got. Be a role model for the people around you, whether it’s your children or your grandchildren or your nieces or your friends or whatever. People are looking for good role models of people that will step up and…

 

and show the skills that are important for people to thrive and be good members of community. You need to find your tribe and it may be a small tribe or it might be a really big tribe, but find people that are like-minded. And it can be in your friend group or your local community, or it can be through podcasts like yours. This is so powerful for people to get confidence and learn new skills about what is out there and what you can and can’t do.

 

The number of amazing people that you interview, there will be somebody in there that you find aligns with what you want to do. Someone for… Yeah, so use those skills. And also, if you’re working in an organisation now and you’ve been sitting in the same little role and you want to do something else, tell your boss what you want to do. Because if you’ve set a little period and they don’t know and you’ve never put your hand up for an acting role or a second man or whatever,

 

DI GILLETT [Podcast Host] (30:39)

everybody it’s such a mix.

 

DI MANTELL [Guest] (31:02)

They don’t have ESP. Lots of bosses are really clever, but they won’t necessarily think that you want that if you’ve never told them. So put your hand up and say, next time there’s an opportunity, I’d really like to do that. And they might be really surprised and go, that’s amazing. I never knew that’s what you wanted to do. But use those opportunities to step out of your comfort zone and find something different that might inspire you.

 

DI GILLETT [Podcast Host] (31:27)

They

 

are all such invaluable points, Di, and I love every one of those. So coming back to you for a moment, when you look back and in fact when you look forward at the legacy you want to leave in leadership and in life, what might that be?

 

DI MANTELL [Guest] (31:45)

First of no one’s ever asked me that before, so the great question. I want to be a really good role model for my children and my grandchildren. I have got a powerhouse granddaughter. I’ve got three gorgeous grandsons as well, but I have a powerhouse granddaughter and I want her to really know that the sky’s limit for her. She’s named, her second name is after my mum and my mum is definitely in this little lady, so she will be a powerhouse.

 

I want to, I really, really hope that, ⁓ so I’m finishing my CEO role at the end of this year and I’m moving to do more board roles and keynote speaking and mentoring. Yes, very exciting, very exciting next phase. I’m hopeful that the culture that I have embedded in this organisation outlives me. ⁓ I think we’ve worked very hard to have a really well respected organisation that does a lot of really good things.

 

DI GILLETT [Podcast Host] (32:25)

stick stick.

 

DI MANTELL [Guest] (32:42)

contractually for what we need to deliver, but also within the community that we serve. So for me, that’s really, really important. And I hope people just see my passion ⁓ and maybe that that inspires someone else to want to do things. I’ve got a lot of things that I still want to do. ⁓ And for me, being passionate and really caring about the things that I believe in are really important. So hopefully that will continue.

 

DI GILLETT [Podcast Host] (33:09)

Fantastic. So if I sum that up, there’s another young Dai mental coming through in the next generation with a dose of grandma, which is clearly where you got some of your spirit and drive from being your mother. And without doubt, the legacy that you’ve left behind in the role that you’re stepping away from will endure because that’s what good leadership does. So well done, Dai.

 

As we come to a close, my final question that I would love you to respond to today, Di, and you’ve mentored countless women along the way, particularly in the industry in which you’ve specialised and through mentor walks and leadership programs and going forward you will in your board roles. What do you see that is holding women back so significantly today and how do we change it?

 

DI MANTELL [Guest] (34:10)

⁓ I think it goes back to being brave. think it’s interesting. I went to mental walks this morning. So we met Bright and Shiny this morning here in Adelaide. ⁓ And all of these women were very accomplished people and whatnot. And a lot of it ⁓ is just about being brave. They’ve got the positions that they have because they are good and they’ve earned them. So that’s why they are where they are.

 

What you choose to do next is now a decision that you need to make and that’s a matter of either saying, no this is it, I’m happy to plateau out here and this works for me and I’ve got my dream job.

 

DI GILLETT [Podcast Host] (34:48)

And it’s okay, yeah.

 

DI MANTELL [Guest] (34:50)

Yeah, absolutely. And not everyone wants to be a high achiever. I mean, that’s perfect.

 

DI GILLETT [Podcast Host] (34:55)

It gets pointier at the top, Di. There’s not enough room for everybody to be there.

 

DI MANTELL [Guest] (35:00)

If you want to be the person who runs the school canteen or the community groups or the things, they are all important ⁓ in our organisations and in our communities. But for me, if you want to go and step forward, the only thing holding you back is you. You’ve got access to a large amount of skills. Places like LinkedIn have amazing opportunities for leveraging and learning off really clever, intelligent people.

 

If you don’t put your hand up and tell people you want to do things, then people won’t know. And you need to take those opportunities. And like I said before, if you take it and you don’t like it, go and do something else. That’s okay. But you are in control of your next step.

 

DI GILLETT [Podcast Host] (35:46)

Beautiful. And it is why I am taking ownership of the hashtag Never Assume because if you don’t try, you don’t step forward, you don’t put yourself out there, you just might never know. that’s great. That’s great, Di. So heading into the world of board roles, I imagine that’s still going to be a meaty ⁓ part of your career journey because I can’t see you sitting back and

 

and watching the water every day.

 

DI MANTELL [Guest] (36:21)

Absolutely not. No, no, I could think of nothing worse than not being able to give back. ⁓ And board work for me is a real opportunity to take all the things I’ve learned up until now and be able to give back in a really positive way. ⁓ The Silver Chain Board I’m on currently and the Australasian College of Health Service Management State Council, which is a mini board, are both amazing opportunities to continue to make a difference. And so for me, reaching out

 

further to do more of those types of roles in infrastructure or in sport or whatever comes around. I think the skills I’ve got I would really like to be able to use them to give back and hopefully make a difference for some other organisations.

 

DI GILLETT [Podcast Host] (37:04)

the job ad, So we’ve got that bit out of the way. well done. If anybody is looking for a damn dynamic CEO with C-suite leadership and specialisation in infrastructure development, Di is your woman. So well done, Di. Di, thank you so much for joining me on the Podcast. It’s such an inspirational story of a career of somebody who probably thought they were going to spend their life being a

 

a home mum to being such an inspirational CEO and leader and with a fabulous board career in front of you. And I know Dai is active on LinkedIn, so if you’re looking to get in touch with Dai or have got a board opportunity that you’d like to talk to her about, I know that you’ll be able to find Dai there. And equally, follow me on the socials and I too spend a fair bit of time on LinkedIn. So if you want to learn about what I’m

 

doing. am also there and I publish a weekly newsletter now, Power of Reinvention. Please be sure to follow the Podcast and share this episode because Dai’s career experience and leadership advice is invaluable. Until next time.

 

Connect with Di:

Connect with Di on LinkedIn

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Contact Di

 

Find Di Mantell at:

LinkedIn https://www.linkedin.com/in/di-mantell/

 

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Entrepreneurial Insights: Building, Burning Out & Coming Back Stronger

Entrepreneurial Insights: Building, Burning Out & Coming Back Stronger

In this fast-paced and deeply honest conversation, I sit down with Mandi Gunsberger, five-time founder and visionary dealmaker behind Babyology and Nourish Travel. We explore what it really costs to build something extraordinary: the burnout, the identity traps, the pressure of keeping it all together and the courage it takes to stop, reset, and start again.

From founding a multi-million-dollar business to selling it and rediscovering herself through a year in Tuscany, Mandi shares powerful lessons on entrepreneurship, wellbeing, and the importance of connection over hustle. A masterclass in business growth, resilience, and the power of vulnerability, when success and self collide.

 

➡️In this episode, we explore:

The early lessons that shaped Mandi’s entrepreneurial drive

The fine line between ambition and exhaustion

How genuine connection beats traditional networking

The reality of burnout — and how to spot the signs early

What Tuscany taught her about slowing down to speed up

How Nourish Travel helps others prioritise wellbeing without guilt

 

This is more than a business conversation. It’s a blueprint for balance, resilience and redefining success on your own terms.

 

Mandi said:

“You’ve got to love the build.”

“You are enough even when you pause.”

“Asking for help is a strength.”

📖 Read the full transcript of this conversation here 👇

FULL TRANSCRIPT:

MANDI GUNSBERGER [Guest] (00:00)

I’m a serial entrepreneur and I’ve built five businesses over the last 25 years. I also believe that life is not linear and our lives are all full of twists and turns to teach us who we really are and give us power in this world. I believe ⁓ integrity.

 

Connection and ⁓ curiosity are my main values in life, those three things. And I’m happiest, I think, when I’m creating something meaningful, surrounding myself with really good people.

 

DI GILLETT [Host] (00:34)

I’m Di Gillett and welcome to the Power of Women podcast. And what I love about this platform is the opportunity to showcase and celebrate the strength, resilience and achievement of women from all walks of life. And this is where real stories are told and where we remind you to never assume. We talk resilience, reinvention and breakthroughs and the moments that often don’t make the headlines but should.

 

So join the conversation and subscribe please wherever you listen to your podcast because that helps us amplify the message out there and be part of the power of women community. Have you ever thought about starting your own business? Today’s conversation is with Mandi Gunsberger, five-time founder, visionary dealmaker and powerhouse behind Babyology and Nourish Travel.

 

We’re going to talk about the real cost of entrepreneurship, which includes burnout, identity, and the pressure of holding it all together whilst building something truly extraordinary. It’s a fast-paced masterclass in business growth, connection, and the power of vulnerability. Mandi Goodensberger, welcome to the Power of Women podcast.

 

MANDI GUNSBERGER [Guest] (01:51)

Thanks so much for having me, Di. I’m so excited to be here today and share all the good, the bad, and a lot of the ugly about building businesses and what that entails.

 

DI GILLETT [Host] (02:03)

brilliant. So let the masterclass begin. You’ve, look, I don’t even know where to start because there’s a lot with it, Mandi, but you’ve built five businesses, you’ve raised three daughters, you’ve successfully sold on Australia’s largest parent media company, which was Babyology. Where does your entrepreneurial spirit come from?

 

MANDI GUNSBERGER [Guest] (02:26)

Yeah, that’s an interesting question to start with and I’d have to say number one, it would be my dad. He was 100 % my person and he was a very different type of entrepreneur, I suppose, in the 70s and the 80s. He was an entrepreneur for necessity, and to put food on the table versus what a lot of us do now. So, you know, he owned a record company. He was a jewelry salesman. He was a clown at kids birthday parties. ⁓ I remember at the age of

 

five going on newspaper runs with him at 5am, know, where you’d throw the newspaper out the car and it would end up in someone’s front garden. So, you know, he was always hustling just for the next dollar to be able to feed us, you know, very middle class.

 

that I grew up in and so he had to do that but I feel like I’ve always hustled from a young age as well. ⁓ used to, well don’t know if that’s a hustle really, I used to steal money from the bank in Monopoly when I used to play that with my sister. That’s more illegal than.

 

DI GILLETT [Host] (03:26)

Nope,

 

yeah, but it’ll be hustle.

 

MANDI GUNSBERGER [Guest] (03:29)

No,

 

but I would have an auction in our room every week when we were kids and she was older than me and I would auction off both our toys to her and try and make a few bucks until mum found out what was going on. really from the age of 13, I worked in hairdressing salons. I worked in a bakery, you know, from 5am. I used to work in cafes or stock shelves at the supermarket. So I was always looking, you know, selling local cookies in the area and things like that. So I think that’s when it all started.

 

for me was in my teenage years and then moving over to San Francisco in my early 20s was just so incredibly eye-opening.

 

DI GILLETT [Host] (04:08)

What did you do? What was that?

 

MANDI GUNSBERGER [Guest] (04:10)

Oh,

 

was crazy. So I was able to somehow wangle myself a work visa, which is very, very hard to do from Australia to America. But I just finished uni. I was 22 years old. I moved out with my boyfriend and I worked in hotels. I worked in the Hilton, Hyatt and Intercontinental hotels, which was a crazy world to be in. And I think I managed to get there because it was dot com era. So, you know, lot of regular people leaving regular jobs in the Bay Area to go for the dot com where you’d go canoeing on a Friday.

 

there’d be fizzball in the break rooms and all that stuff. So it was actually a good time for me to wangle my way in and to…

 

DI GILLETT [Host] (04:47)

Very

 

Google, Mandi.

 

MANDI GUNSBERGER [Guest] (04:49)

It was very Google. It was when all of that was just starting to happen. And you’d see 22 year olds over there driving a Ferrari, ordering a burger with a $600 bottle of wine from Napa. So I think I just really was like, wow, that’s really impressive. So when we moved back from San Francisco when I was 24, 25, I really had that entrepreneurial spirit in me.

 

DI GILLETT [Host] (05:12)

Yeah, wow, great story. So with that in mind, what fuels you more? it the buzz of creating and scaling a business or is it the satisfaction of seeing the successful exit?

 

MANDI GUNSBERGER [Guest] (05:26)

Oh gosh, 100 % they’re creating the business every single time. think, you know, the buzz of coming up with an idea, acting on it, working bloody hard for many years, you know, they’re not overnight successes by all means and turning it into something profitable that comes from that idea is just so rewarding. I mean, if you’re in it just for the exit in Australia, I think nowadays 10 % of startups, you know,

 

fail within the first year and 70 % fail within those next two to five years. So if you’re in it to be at that exit.

 

you know, 90 % it’s not going to happen. I think even higher if you’re a woman, to be honest. So a successful exit, while it is pure gold, it’s incredibly unlikely that you have that successful exit. So you’ve really got to love the build. You’ve got to love the drive. You’ve got to love working every second of every day to build something that you believe in. And I think, yeah, one of my incredible mentors, Jane Huxley, way back when actually taught me a very early how

 

you go into a new business idea while planning your exit. So it might never happen. But I think it’s worth thinking about when you build, like what you want it to look like. Do you want it to be a lifestyle business? Do you want to sell out of it? Do you want to stay on when someone buys it? You know, all those questions. Because I think that really affects ⁓ the way you build it. You know, determining how you set it up, if you take funding, who you take funding from along the way. So it does affect the final outcome.

 

So I do now when I launch something these days I do work backwards as to what does this look like in 10, 15, 20 years? Because that does really affect the way you run it but absolutely hands down I love the build. I love getting that first sale. I love you know when profit actually exceeds what it should be, what you thought it would be. Yeah, it’s never about the exit although it’s obviously very exciting. I did have one big exit but again five businesses one exit so. It happens all the time.

 

DI GILLETT [Host] (07:28)

Yeah,

 

but that that hustle is is what you developed as a kid. mean, that’s the kid trading off your toys in the in the bedroom.

 

MANDI GUNSBERGER [Guest] (07:38)

Definitely.

 

And especially for someone like me where all my businesses are not in a specific area, it’s literally sitting there and going, huh, someone else is not doing this. So for instance, coming back from San Francisco and being obsessed with those triangular scones that they had at Starbucks at the time and thinking I’m going to be the next Byron Bay cookie company because that’s not here yet. You know, so it’s, it’s any idea I come up with, I just launch myself into and see where it goes.

 

DI GILLETT [Host] (08:04)

Yeah, and that’s a great visionary mindset to read what’s going on in the marketplace and be curious. And I love that attitude. So that’s pretty.

 

MANDI GUNSBERGER [Guest] (08:14)

Absolutely, it’s about seeing what’s not around and then actually discovering why it’s not around. Maybe there’s a very good reason no one else has gone up against that company, but if there’s not, you just think, well, if I don’t do it, someone else might do it.

 

DI GILLETT [Host] (08:26)

Yeah.

 

So you’ve developed a reputation as a relationship ninja and visionary deal maker. How did those tags come about?

 

MANDI GUNSBERGER [Guest] (08:38)

.

 

⁓ Look, I think I’ve always been a people person from a very young age, like from a child, and then moving into hospitality as my first career as well led me to understand and know a lot about people. And I think when I look at that and the way partnerships work, I look at partnerships as being a lot like great relationships. So they’re really about the people behind them and building those connections rather than, ⁓ you know, the paperwork and what goes into it.

 

I think for me trust and respect is a big one. So actually finding people who care about each other’s success is huge in this space. ⁓ Having shared values is another big one. It’s not just about the goals, it’s about alignment with one another. And honest communication often when you meet people or you’re trying to work on partnerships, ⁓ you know, it’s not working out and it’s about having those difficult conversations or working out how to pivot or going your own way at an early stage.

 

and realising it wasn’t meant to be. That’s very important rather than holding on to something for much longer than you should have because you think it should work out. So for me it’s always been about real connection with people, 100%. So any deal, any partnership, anyone I’ve ever worked with has started with a genuine chat rather than necessarily a pitch. And a great example I think of with something like that is a dear friend of mine, ⁓ Rob Antelov,

 

who’s actually an incredible ⁓ &A advisor. ⁓ He was and he still is. And when I was building Babyology, Rob, probably after two years, approached me or I met him through a friend of mine and we had a coffee and I was nowhere near any type of ⁓ &A exit, whatever. And this is what he does. But I think probably for the next six or seven years, I would have a coffee or chat to Rob every year or every 18 months and just ask for his advice and he’d give it out to me, with no idea that when it came

 

to what I would approach him. And I’d actually met other advisors through the journey and worked with them for a while. But when it came to, you know, me raising money at the end and selling the business and who I wanted by my side, hands down, it was Rob, because I’d built that trust with him. He’d given me all that knowledge over those years. And I mean, that was a brilliant experience for me and for him. And since then, I think I’ve introduced him to 15 to 20 other entrepreneurial friends who he’s, you know, given advice to over the years. Some of them he’s sold their businesses.

 

some of them he hasn’t but I look at that as a real pinnacle for what relationships and partnerships out there are is that whole you know you stand by someone for years you don’t know if it’s ever gonna go anywhere but when the time comes you know it might go somewhere and then it’s it’s a win for everyone so a huge influence in my life yeah no he’s good guy and I don’t think

 

DI GILLETT [Host] (11:25)

Yeah, to crystal

 

And I agree,

 

think partnerships are so hard. I I’ve worked for individuals who’ve been probably the longest standing partners in the search and recruitment world. And it’s admirable because it is not easy to choose partners. I’ve gone into business with people before and I’ve looked to go into business with people before and read the you know, seen the red flag just before we’ve done.

 

signed on the dotted line and I approached it really like a marriage because it’s much easier to call it before you get married than trying to unbundle it once you’re married.

 

MANDI GUNSBERGER [Guest] (12:10)

and a lot of people don’t get to do, a lot of people find out after the time that it’s not a good fit with someone. And it really is, you spend more time than your business partner than you do with your actual partner if you’re in business. And one thing I’ve always done is I’ve never had a business with other people that, know, partnership with them. It just isn’t my style, I don’t think. I like to make decisions very quickly and you can’t often do that when you’ve got two or three founders.

 

DI GILLETT [Host] (12:37)

Well, when you got to buy in, I know I was in business with somebody you always used to say to me, and I love them dearly and they’re a friend, but they were, I’m like you, I’m a quick decision maker. And they would always say, I need to think about it overnight. I’d go,

 

MANDI GUNSBERGER [Guest] (12:52)

hahahaha

 

DI GILLETT [Host] (12:55)

Exactly. And that’s what I’m-

 

MANDI GUNSBERGER [Guest] (12:57)

I know yeah and look sometimes you need those people to slow you down because I don’t always

 

DI GILLETT [Host] (13:02)

They weren’t away,

 

they were often right. I often stop me jumping into the deep end too soon.

 

MANDI GUNSBERGER [Guest] (13:10)

No, absolutely. But I also find that it’s hard to get slowed down. Board work is a great example of where everything moves very slowly on boards. And I’m like, we’ve got the meeting now. Why don’t we all just say yes? Why are we tabling it for the next three month meeting? I just don’t understand how that works.

 

DI GILLETT [Host] (13:28)

Have you had advisory boards wrapped around your businesses, Mandi?

 

MANDI GUNSBERGER [Guest] (13:34)

I’ve had advisory boards but never actual boards which I think is for that reason. So I’ve always employed advisors or paid advisors or given them equity but I haven’t had a full know NED board experience around me. I’ve been an NED but I haven’t had them on my board because I just don’t think that’s a way that I work very well with seven other people telling me like this is what we want to do and we want to go back and we want to review this. I’d be like I’m already halfway there so yeah.

 

DI GILLETT [Host] (14:00)

Yeah, you’re one of these people it’s hard to keep pace with so I can see that.

 

MANDI GUNSBERGER [Guest] (14:07)

Yeah, we’ll get to that afterwards. It’s not always the best way.

 

DI GILLETT [Host] (14:12)

Yeah. So when you’re networking, Mandi, when you walk into a room of people, do you scope out and know who you’re going to connect with? How do you approach it?

 

MANDI GUNSBERGER [Guest] (14:25)

Do I think, and to be honest, as I get older, big groups of people and big conferences and big events is not necessarily my thing. I much prefer going to a dinner with 10 people or those smaller groups where you really can connect. But for me, I think it’s never about networking. It’s more about the connection. And I’m drawn to people who are authentic, who are curious, as I said before, and who aren’t very performative. So a lot of it, and I know it sounds crazy, but it does come down.

 

to gut instinct or that red flag as you were talking about. I’ve always been very good at reading people and I can read someone within five minutes which might not be very fair but I really can read them instantly and can usually tell if someone’s energy values and just feeling aligns with mine and I think it comes down to like if that conversation feels real and curious I will lean into it but if it’s very one-sided and all about their wins and all about what they’ve achieved.

 

or if they’re distracted looking over my shoulder at who else is in the room, I know that they’re probably not my vibe and I tend to stay away from people like that. And I think I’ve also, I’ve just got no time for small talk. I don’t wanna talk about where you’re going on holidays, your kids, the weather, anything like that. I wanna have real honest conversations about ideas and what drives people. So I think you can really make up your mind within a few minutes ⁓ what someone’s

 

going to be like and you you get that my god we’re very similar or you know this is not a conversation that’s going to be a deep thoughtful instance.

 

DI GILLETT [Host] (16:04)

Yeah, you’ve kind of described how my philosophy on life, mean, going to an opening of an event is I would rather stab myself in the eye with a pen. I think that term networking is almost a dirty word. You talked about collaborating and finding connection, much more appealing.

 

MANDI GUNSBERGER [Guest] (16:26)

Exactly, collaboration is where it’s all at I think. And to give you an example, I recently did a retreat with 25 women in the Gold Coast which was incredible. Lisa Ailes was the host, she’s incredible. And they all came away, all these women said they’ve made lifelong friends. There are people they never thought they’d meet but they actually didn’t still at the end of the retreat knew what those other people did for a living. Because I think, you know, that whole what do you do, where are you from, where did you go to school, it’s all from the past.

 

a real conversation with someone about the fact that, I don’t know, you’ve got a deaf person in your family and they’ve got a deaf person in their family and you bond over something really real and you don’t actually know what they do but you know you want to be part of their world. So I found that really interesting that women can come away these days and not know if they’re a lawyer or a doctor or a librarian. It really doesn’t matter anymore because it’s all about if you connect with them or not.

 

DI GILLETT [Host] (17:21)

Yeah, I agree. So back to entrepreneurship, when you’re trying to scale, what’s the biggest mistake you see people make when they approach a potential brand or a business partnership?

 

MANDI GUNSBERGER [Guest] (17:36)

Right. Look, I think for a lot of people, they still see it as the one size fits all model. So they’ll put together a beautiful shiny deck and it might look beautiful and it might have amazing information in it. But when you send that out to 10, 20, 50 different brands, you DM people on LinkedIn, track people down, it’s not going to work because I think true partnerships, they don’t work like that. It’s really about understanding what that specific

 

brand, all that specific individual, what their challenges are, what they care about and how you can help them achieve their goals. They’re kind of the three things that I always look at because it’s different for even like Apple to Samsung, it’s different from McDonald’s to Hungry Jacks. Even though you go, well, I’m going out to all these fast food because I want a fast food partner, it’s individual for every single one you do. And I think I touched on this before, but for my first eight years, was in hospitality.

 

And honestly, I think the world would be a better place if every 20 something year old spent some time in hospitality because it really teaches you what it means ⁓ to see people, understand people, how to have genuine conversations. mean, I was 19 or 20 and I was working at, you know, the Shangri-La in the city. And at that age, to be able to notice how people feel when you make them feel a certain way, it’s really affected the way I, yeah, the way I work in the

 

in anything I do in any specific business. And one of my all time favourite books, which I’m not sure if you’ve read, is Unreasonable Hospitality by Will Garagno. my god, it’s like I’ve probably read it six times and I sometimes read it or listen to it in the car. But basically I recommend anyone read it no matter what industry you’re in. It’s a brilliant reminder that… ⁓

 

Yeah, you can make people feel truly cared for in this magic in the tiny things that happen. I think that that’s where people go wrong. It doesn’t have to be expensive. It can be the smallest tiny thing. And his book’s brilliant. He talks about one of the biggest things he did one day for people at his restaurant in New York, which ended up being the top restaurant in the world, but was go out and buy a hot dog for them from a local hot dog vendor because he overheard them say they’re about to leave New York and they didn’t get a chance to have

 

hot dog. So it was like a six dollar, you know, thing that he did, but he took it to the kitchen. It was cut into four incredible pieces. It was plated up. And because he overheard this conversation, it’s those tiny things that I’m always trying to do in life to, whether it’s my clients, my people that come on retreat or anything, I just try and surprise and delight them with tiny things that will make a difference. And I can guarantee you if there’s a partnership to be had, that’s the way to do it versus, you know, blitzing 200 companies with the same doc.

 

moment.

 

DI GILLETT [Host] (20:31)

I couldn’t agree more, And in my own experience coming out of the executive search world, I knew only too well that if I had approached somebody, my approach was going to unearth their sort of status quo at the time. these conversations used to go on for months and months and months. But I always emailed on a Friday afternoon, even when I had nothing to tell them, simply to say, no update, because

 

what it felt a short period of time for me, it felt like an eternity for them being on the hook. So it is those little things of caring about how people feel and putting yourself in their shoes that I think is so, so important.

 

MANDI GUNSBERGER [Guest] (21:16)

And what that would have felt to that person on a Friday afternoon, it meant that they probably never went to any other executive search person because they’re

 

DI GILLETT [Host] (21:24)

Well, it’s

 

exactly that. It’s how I won business. you’re absolutely right. So you’ve painted a pretty honest picture of juggling work and you’re part of the sandwich generation like I am. So you’ve got everybody at each end of the spectrum. What does burnout and working under pressure look like when you’re actually at the center of it?

 

MANDI GUNSBERGER [Guest] (21:54)

Yeah, that’s very interesting and very real still for me. I still work on that a lot. But I think burnout for me, it’s not necessarily lying on the floor unable to move. It’s more of a subtle and sneaky thing that it catches up with you. So it’s doing everything for everyone, as we just said, and feeling like I’m failing at all of it, to be honest. Because when you’re stretched so thin and you’ve got the kids and you’ve got parents, and let’s not forget, there’s a husband or a partner or someone, there’s clients.

 

and says all this stuff going on, ⁓ I’ve got businesses, I’m sitting on boards, I’m whatever, and there’s nowhere to turn. And I think ⁓ for me, it’s trying to even remember what self-care feels like because every second of every day, I’m up doing something for someone else. ⁓ I’ve had, full honesty, I’ve had two proper full burnouts, nervous breakdowns in the last 20 years where I literally couldn’t get out of bed. And so I think I’m hyper aware of the signs.

 

⁓ You know that happened with that it can be tears over losing your charger for your computer It can be sitting in the car for two hours before school pickup answering emails. Whereas really I should be going for a walk ⁓ You know, it’s canceling my yin yoga, which I adore which I did cancel this morning because I knew we were doing this but you know, but doing those things, know, they kind of all just come up on you and you know, sometimes it’s even like realizing you’re lying down for a pat smear and that feels great because it’s

 

first time I’ve actually lied down all day. and so even though that’s quite funny it’s also quite funny.

 

DI GILLETT [Host] (23:29)

It’s so good.

 

MANDI GUNSBERGER [Guest] (23:32)

Yeah, you know, like you go, my God, I’m really looking forward to this, because it means I’ll just stop for five minutes. I’m like, that is not a healthy way to live my life. ⁓

 

DI GILLETT [Host] (23:40)

It’s not.

 

MANDI GUNSBERGER [Guest] (23:41)

So

 

yeah, and look, and there’s no way of getting out of the sandwich generation. Like you can’t just throw it all in and run away. But it’s about learning how to manage all those pieces. So I think for me, I’ve learned through the two breakdowns, which actually take months to come back from. So if I don’t go to that place again, it’s actually much better to stop before I get there. So it’s obviously not being everything to everyone. Like sometimes I say to kids, it’s 7pm, I’m not going to cook, I’m actually going to bed to work.

 

Netflix I’ll see you all in the morning and I try and not have guilt about that because I know that I can’t possibly do that tonight. That’s just what I need and I think they’re fine with that. I cancel on things now which I never used to. Sometimes I have tickets to certain things and on the day I’ll say to a good friend you know I just I can’t I’m exhausted what I really need to do is go to bed and I’m okay.

 

with doing those things where I think for years when I was younger, I wasn’t okay with doing those. I pushed myself to go to that big event or that opening or, cause you know, what if I met someone that was gonna change my life now? I’m a bit like, I’m exhausted so I don’t have to do that. you know, having systems as well that save your sanity is good. And for me, it’s a small moment. So I’m never gonna get, you know, the big week away by myself to just ponder my own thoughts, but I will be able to have a laugh with the family.

 

I mean half the time they’re laughing at me to be honest, which you know either can make me laugh or cry Depending on my frame of mind, but yeah, it’s a dip in the ocean. It’s a one-hour Yin class It’s all those things I try and go in the ocean every single day now after I go to gym and I used to be like, oh, that’s a bit You know, I feel a bit guilty about doing that. Screw it, you know, go to gym go for a dip in the ocean I’m at my computer by 930 in the morning. So I think Yeah, it’s it’s really tricky to put those things into your life. But otherwise we

 

just burn ourselves into the ground. Our parents’ generation didn’t have laptops and mobiles and all this stuff where we were on 24-7, but I have the ability to wake up at 5 and start working and work till midnight. So it’s up to me to…

 

DI GILLETT [Host] (25:47)

Not those things.

 

I mean, it is a good point. I I grew up with a father who was on the land and the hours that they’d work, particularly during harvest, were ridiculous. And I probably learned to work to burn out by observing. And you potentially did too with a father that was going hard. And sometimes that’s just baked into our DNA, I think. And it’s to unlearn it.

 

MANDI GUNSBERGER [Guest] (26:16)

It’s really hard to unlearn it. And I think for years, our generation has also been saying, oh, the younger millennials, they don’t know how to work. They, you know, they come in late, they leave early. I’ve actually changed the way I think about them and think, actually, we could learn from them. They’re out at run clubs. They’re leaving early to go to yoga or whatever. And I think like good on them. Whereas, you know, 10 years ago, I was like, oh, you hire people and they leave the office at 6pm. But like, good on them. We should have done that for 20 years.

 

DI GILLETT [Host] (26:44)

And you know, when I find myself thinking that, I do sometimes wonder whether we’re admiring them or we’re actually jealous of them because they’ve actually taken the decision that we haven’t done.

 

MANDI GUNSBERGER [Guest] (26:58)

Absolutely, and we’re paying the price for that now. I would have loved to all those years have gone and left and gone to out with a friend rather than being like, can’t, I’m gonna work late tonight. Like I was the one forcing myself to work late. No one else was doing that. But I think that it’s great. They have much more of a balance than we do. Maybe they won’t have as many mental health problems in their 40s, 50s and 60s that we do.

 

DI GILLETT [Host] (27:19)

Yeah.

 

So do you have, do you have the ability now to realise when you’re getting too wrapped up in, your business?

 

MANDI GUNSBERGER [Guest] (27:31)

To be honest, it’s something I’m working on. found a really, really good, she’s almost like a life coach, work coach slash psychologist. So she’s very good at actually, cause I came to her and said, after my last breakdown, which was only last year, I said, I feel like I don’t have that internal, other people are able to stop when they want to stop. I will take on more and more and more work until I have a breakdown because I’m just a yes person. So she’s helping me put systems in process.

 

in place and like at the moment we’re working on the fact that 2026 is full. Mandi you have to say no and you say to people from now on I can work with you in 2027 which doesn’t come easily to me but it’s just I think it’s going to be for the best so it’s I don’t feel like I’ve got that internal monologue but I’m working on it.

 

DI GILLETT [Host] (28:21)

But there’s a great message. You’ve recognized that you don’t, but it’s smart to put somebody around you who can manage that. So that’s a bit like six eyes and we’ve all.

 

MANDI GUNSBERGER [Guest] (28:34)

Yeah, absolutely. And she’s in charge of that. Yeah, definitely. Like I said to her the other day, like I’ve kind of had two or three retreats a year, then six a year, and next year I’ve got 10. And so we’ve gone through and worked out that like 10 is actually the maximum amount.

 

DI GILLETT [Host] (28:50)

It’s

 

like doing ten weddings, Mandi. That’s a lot.

 

MANDI GUNSBERGER [Guest] (28:52)

I

 

know, I know, each retreat takes like 350 to 400 hours. So, and I don’t do that, don’t sit down and work it out. So really what I’m going to need is staff at this point to help me do this. But I didn’t realise that she’s the one that looked at the hours, looked at the week and went, do you want to work 130 hours a week? I’m like, no, she’s like, well, that’s what you’ve just set yourself up for. So yeah, it’s about finding people that want to help. Because I don’t, I just say, oh my God, that sounds so exciting.

 

DI GILLETT [Host] (29:20)

There’s your mirror. Yes.

 

Well, I’m here talking with Mandi Gunsberger, who is a visionary entrepreneur and as you’ve already gathered, a workaholic. But coming up, we’re going to explore the power of being vulnerable. If you’re loving the Power of Women podcast, be sure to jump onto our YouTube channel and hit that subscribe button to ensure you never miss an episode. So you’ve been pretty candid in our discussion today. ⁓

 

about burnout and your last one as you said was only in the last 12 months ago. What did you do after selling Babyology?

 

MANDI GUNSBERGER [Guest] (30:00)

⁓ that’s a big question. ⁓ yeah, after selling Babyology, I, well, I thought I’d planned, carefully planned at my exit, to be honest, but, and I’d negotiated exactly how many hours I would consult to the new owners as a maximum. ⁓ But the day the deal was done, they literally said, we’ve got it from here. So that was a massive blow to me, which was, you know, for the best in the long term. But I still remember walking out of the office that day.

 

feeling like Jerry Maguire.

 

DI GILLETT [Host] (30:32)

Yeah.

 

MANDI GUNSBERGER [Guest] (30:33)

I packed a box, I had a tin of tuna and a notebook. That was pretty much all I had in my own company. ⁓ And you know, and I even had to ask them, like, I wanted to take my staff for lunch. And it just all felt so surreal. But we’d always been so big on setting up a Wiki that we’d had like this 400 page Wiki, which now everyone has with their business, but it was the Bible of the business that they were basically like, we’ve got it from here. We don’t need to anymore. So that was really ⁓ odd, I think. And that was very surreal after 11 years of building a business.

 

you

 

DI GILLETT [Host] (31:03)

Sum

 

up in two words what that feeling was. What are those two words?

 

MANDI GUNSBERGER [Guest] (31:09)

those two words would just be ⁓ devastated, surprised. I just, took me a few weeks to be like, for one minute we’re signing papers and we’ve just done this big deal and now I’m no longer in the office. Cause I think also in media it was unheard of. Like I basically sold at that time thinking someone would buy us for two or three years and then we’d be able to live our lives. And all of a sudden we were leading our lives and didn’t know what to do with them. Cause my husband was in the business then as well.

 

and we were both all of a sudden like unemployed. ⁓ So that was okay. But then, so I think I was like, I’m going to help other founders. So, you know, I went and consulted with other founders, still very fresh out of my business. But honestly, ⁓ it just didn’t light me up at that point in my life. I found it really hard when I couldn’t make things happen. Yeah. And you’d go and you meet with someone who suggest all this stuff. And a month later, none of it had been done. So I was actually quite, I think I was

 

DI GILLETT [Host] (31:57)

and weren’t ready to see.

 

Well

 

that’s the thing about consulting. I think consulting is really hollow because you come up with all of the big picture stuff but it’s not your task to do the implementation. I find that for a doer, and I’ve seen that in the search world, I would never advise somebody with your demeanor to go into the consulting world because it would be unfulfilling.

 

MANDI GUNSBERGER [Guest] (32:22)

That’s me.

 

Exactly. Well, I know that now, but I did not know that. So, I found it like really frustrating. So really what I did then was I threw myself into planning a massive bucket list adventure to Tuscany with my family. So we moved our three girls over to Tuscany for a year. Husband wasn’t very keen to go. He was literally like, you need a job. You need something to entertain you. But I’m like, we are going to Tuscany. So, yes, so we had the most incredible life changing year where we went to

 

DI GILLETT [Host] (32:37)

Not much.

 

MANDI GUNSBERGER [Guest] (33:05)

over 20 different countries that year. My girls were five, 11 and 12. So really interesting time to pull them out of their worlds. know, lots of family time, no running around, no meetings, no agendas. You know, we did some consulting over there in the early hours, but really we just got to hang out and enjoy. And that was 2019. So we were really lucky. We didn’t even know COVID was around the corner.

 

So we did that whole year there, bought them back to go to school in that February when everyone was like, my God, you’re from Italy, you’ve got COVID.

 

DI GILLETT [Host] (33:36)

Four weeks before.

 

MANDI GUNSBERGER [Guest] (33:39)

before

 

it all happened exactly. So it was kind of crazy. And then I think came the harder years, that whole post COVID-y time. ⁓ You know, for the first time in 20 years, I think I decided I’d go get a real job. And you know, I hadn’t worked for anyone else for years, but I just thought, you know, the stability, was that whole grass is greener on the other side, stability of the paycheck, someone else being in charge, me just, you know, rocking up and starting.

 

DI GILLETT [Host] (34:05)

in my book.

 

MANDI GUNSBERGER [Guest] (34:06)

Yes, I got fired three times, not once, but three times.

 

DI GILLETT [Host] (34:11)

How

 

did that go? Not so well.

 

MANDI GUNSBERGER [Guest] (34:14)

Not so well. just couldn’t stay in my box. I would go in and try and make too much change, you know, and other founders or other people in organizations that

 

DI GILLETT [Host] (34:23)

Were

 

you surprised to be fired, Merdie? ⁓

 

MANDI GUNSBERGER [Guest] (34:27)

I surprised the first and second time, the third time I kind of expected it and then you know realised as many of us are we’re just unemployable like no one wants someone who’s been doing their own

 

DI GILLETT [Host] (34:39)

And that’s a badge of honor, there’s nothing wrong with that, that is a badge of honor.

 

MANDI GUNSBERGER [Guest] (34:42)

No, exactly.

 

But I just thought it’d be nice for a while, like to be, you know, someone pays you to sick leave and for like holiday leave. Well, just nice to be able to say to the kids, don’t worry, I’ve got this rather than we really don’t know what’s going to happen this time next week or next year. ⁓ But yeah, I think that silver lining of that period in that chapter reminded me to my core that I am a founder, that I do like to create things that I’m, you know, that

 

that’s really what I’m built for. So, you know, I use everything I’ve learned and I’ve, you know, gone again, cause I was like, I think I could do another one. ⁓ it’s not all bad, but it was like very much, you know, after six, I’d always get to that six month period and then they’d call me in and be like, yeah, this is not working out. So I’m like, okay, great. Yeah. Sometimes it was like, like I was completely unaware. And then other times I’m like,

 

DI GILLETT [Host] (35:18)

Thank you guys.

 

for over performing and not under performing. Who would have thought?

 

MANDI GUNSBERGER [Guest] (35:41)

Yeah, but was overperforming but it was also just like I think this is what we should do and this is how we should do it and we’re not you know we’ve only got this percentage of this and I think other people don’t want to hear that they’re happy to go at their slower pace ⁓ and not have someone else tell them what to do so I know that.

 

DI GILLETT [Host] (35:59)

Good

 

to know. So you’ve said from the deepest resets, sometimes it doesn’t come from doing more, but it actually does come from doing less, a bit like your year in Tuscany. Why do you actually think that is such a hard message for overachievers, such as yourself, to actually absorb?

 

MANDI GUNSBERGER [Guest] (36:22)

Yeah, and you died, sounds like you’re one of, you’re the same as me, so. But I think, to be honest, for… ⁓

 

For most of us high achievers, our entire identity has been built around doing things and ticking things off and getting things done. Like that’s the way I’ve lived since I was a teenager. So I’ve been rewarded my whole life for being productive, for being reliable, for being capable. You know, I’m the one that gets things done. I’m the one that organizes the family get togethers, the Christmas, you know, who’s bringing what. So when you suddenly stop or slow down and say, I don’t want to host that,

 

it does feel or it can feel like a failure. ⁓ So yes, I struggle with that. And I think, ⁓ yeah, I’m probably not the only person out there who writes something on my to-do list after I’ve done it, just so I have the glee in crossing it off and feeling like I’ve achieved it. No, see, we all do it. I’m like done that, putting that on my list, crossing it off, exactly.

 

DI GILLETT [Host] (37:16)

That was just me!

 

have a day list with colour coded tabs that vary in colour based on urgency, Mandi.

 

MANDI GUNSBERGER [Guest] (37:32)

Yeah, no see we need help we need help and it’s not easy for people like us then to slow down to sit and read a book You know, I’ll sit and read a book But then I’ve got my laptop open and I’m over here going what emails have I got because that’s what makes me feel good is doing those things So for me it did take the complete burnouts, which I hope you know other people listening Do not have to go through to realize that you know it rest is not a weakness for me It always felt like a weakness I had to keep going but it actually is more wisdom

 

than anything. I said, looking at the younger generation and them taking time out, I wish that I would have done that earlier or given myself permission to pause or to breathe or to go to yoga or to read a book, you know. But it’s really uncomfortable for people like myself or yourself that spent decades proving their worth through how many things I can achieve on a list every day. So it is, it’s learning a new language and it’s, you know, a language of stillness and not having to be busy, like, you know, going through…

 

DI GILLETT [Host] (38:31)

Do

 

you think your kids are learning? Do you think you’re producing another generation of you? Or do you think they’re a little bit more informed?

 

MANDI GUNSBERGER [Guest] (38:40)

I think to be honest, and they’re now 13, 18 and 19. No, I think they’ve seen me. They’ve been through my breakdowns. They’ve been through my last previous three months where from last, I don’t know, September till December, I really couldn’t get out of bed because I was so burnt out. You you rebuild yourself by doing one activity a day. Today, I’m going to have a shower. Today, like really severe burns.

 

DI GILLETT [Host] (39:03)

You’ve

 

really done it, haven’t you?

 

MANDI GUNSBERGER [Guest] (39:05)

I

 

just hit the bottom so quickly because I never know when to stop. So I think the girls have seen that and it actually has taught them a lesson.

 

DI GILLETT [Host] (39:14)

we’re

 

not going to do that, we’re not going to

 

MANDI GUNSBERGER [Guest] (39:17)

You’re crazy.

 

Why do you like, you now when I’m like, I’ve got these 10 retreats, they’re all like, you’re a bloody idiot, mum. Like, you know that you’re gonna fall under all that weight. And I’m like, no, no, I’m gonna get help. I’m gonna hire people because I don’t wanna be there again. And I’m not good at saying no. So I’ve got this other person over here who is my no person, my kind of advisor. And then my kids and my family that say, do you really wanna go there again? So I do think the girls, even the little one at 13, you know, has seen me.

 

in and goes are you driving me to school? No, looks like you’re staying in bed again today. So you know I don’t think that’s necessarily a negative thing for them to learn at this age. I think that’s what life is you know you work too hard and you burn out and you fall in a heat.

 

DI GILLETT [Host] (39:56)

No, no, no. ⁓

 

Yeah, and I know in my own role models in life, I learned as much from the negative things as I did from the positive. And I mean, that should be our learning journey in life in general that we acquire it from all of those experiences. So tell me about your business. You’re now focusing on other people’s wellness, I suspect, in these retreats. The irony of that,

 

MANDI GUNSBERGER [Guest] (40:20)

Yeah.

 

Exactly. that’s the thing. What does it look like if the owner and founder of a wellness business who talks about giving yourself a rest has a nervous breakdown? It’s not a good look. so ⁓ yes, so I definitely try to practice what I preach and take that pause and take that breath. But yeah, absolutely. Nourish Travel was born out of my own ⁓ healing journey. ⁓ You know, I hit that wall after I sold Babyology and I spent so many years in that constant juggling the business, juggling the kids, juggling parents.

 

I mean, ⁓

 

DI GILLETT [Host] (41:24)

how they live their life.

 

MANDI GUNSBERGER [Guest] (41:25)

And quite often, it’s incredible. So I got there and I was like, you know, 10, 12, 2, and I’d be late for everything because quite often that 10 o’clock meeting is them saying, let’s have a coffee. Let’s get to know each other.

 

DI GILLETT [Host] (41:38)

I

 

why in the rag trade we always used to know that fabric deliveries would always be late from Italy because they ran on their own time and that is what

 

MANDI GUNSBERGER [Guest] (41:48)

own schedule and I don’t think that’s a bad thing. They’re calmer, they’re happier, love life, they have their CS star. So you know I haven’t brought a lot of that back in but the one meeting a day thing really got me because that meeting is often a coffee then a walk then a nice lunch and you you spend three or four or five hours with one person and then you decide whether you’re going to work with them. So talk about partnerships and really understanding what someone wants. That’s an incredible thing.

 

DI GILLETT [Host] (42:15)

There’s a lot

 

to learn. there’s ⁓

 

MANDI GUNSBERGER [Guest] (42:17)

Whereas

 

we think having eight meetings a day is really the way to do it. Bang, bang, bang, bang, bang. And you you get on a call and you’re like, right, where are we? Have we signed a contract? What are we doing? That’s not necessarily the way other people work around the world. So, ⁓ yeah, I think during that time, I started to do things that helped me feel more human and come out of that real adrenal fatigue I was in. was, you know, having honest conversations with many other women as well, all through COVID, you know, just about that they’re all carrying

 

all these things. So I think that’s how NARS travel really began was to be able to create a space to offer other women and men. We have a lot of men that come on our retreats as well. Just permission to slow down. So I do things that are one day. I do things that are three days. I do them locally. I do them internationally in Tuscany or Botswana or wherever, you know, hosts want to go. But it’s all about, even if it’s just the one day one, giving you that space to just look out for yourself. If you want to spend that day sitting

 

reading a book and not talking to anyone, do it. Like I don’t force anyone, it’s not a retreat where I’ll gong your room and say, you know, it’s time for the morning sunset walk. If someone, you know, I had a woman recently that came up, that came to one and she had a one, a four and a five year old.

 

had never been away from them and her husband gifted it to her. She just wanted to sleep and I was like, I’m just gonna come check on you and make sure that you’ve eaten, but otherwise you don’t need to be at anything. And like, so for everyone, it actually means something different. It’s some people it’s connecting with others, some people it’s doing nothing and some people it’s filling that schedule with, you know, one thing after the other. But you know, everyone is about to have that.

 

DI GILLETT [Host] (43:57)

Mind you, that’s harder on the organiser because you haven’t got a set agenda.

 

MANDI GUNSBERGER [Guest] (44:03)

It is and what I do is I have a set agenda. Actually today I’ve just sent out for my next one. These are the five or six things we’re thinking of doing in the afternoon. We’re not doing all of them. Let us know which ones you would want to do the most and I will surprise you with which ones we do. But every single day of every moment I say nothing is compulsory. If you don’t want to come to anything you don’t have to. But women have and a lot of men as well have FOMOs. So the minute you actually put something on a schedule they

 

God this going to the beekeeping might be the best thing ever. What if I don’t go to that? then what if I don’t go to this? So I actually do allow space where nothing is on for those people that feel FOMO because they can’t help themselves come to everything and then at the end of it they say I really wish there was some downtime because I didn’t give myself any. So it is harder for me as an organizer but I think I’m getting to the point where I understand the way people’s rhythms work and giving them that two to four or two to five afternoon gap will allow them to

 

a nap or a swim or do yoga or read a book or whatever. But yeah if I schedule something super fun they’ll be there so we try and it’s like toddlers you have to give them their afternoon break.

 

DI GILLETT [Host] (45:14)

So Mandi, I’d love you to speak directly to the female entrepreneur or business person listening to the podcast today. If you were to pay forward all the amassed knowledge and wisdom that you’ve learned over time and could speak to the version of yourself who was running on empty, what would you tell her?

 

MANDI GUNSBERGER [Guest] (45:39)

The first thing I tell her is to stop trying to do it all.

 

It’s actually impossible and I don’t know anyone who can do it all and not have massive mental health issues by doing that. So I think what I’ve learnt is I don’t need to earn rest or love or success by doing more. ⁓ You know, you’ve got to believe, which, you know, I’ve just turned 50 and it’s taken me this many years, but you’ve got to believe that you are enough even when you pause and especially when you pause. So taking that pause doesn’t mean you’re not succeeding.

 

and that you’re failing, it means that you actually care about yourself, about the others around you, about your family, about your business, whatever you’re doing, because it will give you more to be able to do things. know, it’s that the world’s not going to fall apart if you take that breath. And asking for help is not a weakness, it’s actually a strength to say like, not coping, can’t do it all, don’t know how to stop doing it all, which is where I’m always at. Like I actually can’t stop myself, so I need other people to

 

DI GILLETT [Host] (46:42)

You

 

need an outsourced

 

MANDI GUNSBERGER [Guest] (46:45)

you

 

Exactly, and that’s fine. I think that’s fine. I know that about myself after all these years that I’m my own worst enemy and I’ll take on too much till I fall. So I think that would be the biggest thing. ⁓ You know, and that’s why I absolutely love doing what I do now because I get these women that come to me. I build a relationship with men and women for the six months prior to a retreat about what they want, what it looks like, why they’re coming. You know, it’s not just those three days and then I tailor it to them so that they get the rest

 

and that individual thing that they need. As I was saying, a retreat is not a one size fits all, get 25 people. I actually understand each person and why they’ve come and how I can make it special for them. So I love it. It’s like all the things I’ve ever done put into one now.

 

DI GILLETT [Host] (47:32)

how wonderful. Well, Mandi, thank you so much for sharing your entrepreneurial knowledge and also being so candid about being ⁓ so focused and so committed to pushing yourself to the brink. I think for many listeners, and I know interviewing you here today, it is a bit like somebody holding up the mirror and you’re going, okay.

 

Alrighty, I need to read the signs. need to listen. And as you said so rightly just before, the wheels are not going to fall off if you take an extra hour to go to yoga class or you do something. And next time, ring me and say, I need to reschedule because I’ve got too much on my plate. No, don’t worry.

 

MANDI GUNSBERGER [Guest] (48:21)

going

 

to yoga tonight. I’m going to yoga at 6pm. But no thanks for having me. It’s been so lovely to have a chat with you. Yeah, love what you do and I really hope that people get something out of this. I did warn you I was very honest. So I have been very honest.

 

DI GILLETT [Host] (48:38)

That’s what we want. And Mandi, what’s the name of the business? I’m going to put it in the show notes, but give me the name of the business for the retreat. It’s nourishtravel.com. Nourishtravel.com. That’s it. Nourishtravel.com. Fantastic. And I know Mandi shows up on LinkedIn. And if you’re interested to learn more about what I do outside of the podcast, I too show up quite a bit on LinkedIn and I’ve got a power of reinvention newsletter.

 

MANDI GUNSBERGER [Guest] (48:47)

www.nourishtravel.com

 

DI GILLETT [Host] (49:07)

that I post weekly there and like Mandi, I’m in midlife and we’re doing lots of things and we’re not stopping.

 

MANDI GUNSBERGER [Guest] (49:16)

Exactly,

 

it’s our time. children… So it’s our time. Thank very for having me, Di.

 

DI GILLETT [Host] (49:18)

Thanks Mandi. Until next time.

 

Connect with Di:

Connect with Di on LinkedIn

Follow Power Of Women on LinkedIn

Follow Di on Instagram

The Power Of Women Podcast Instagram

Contact Di

 

Find Mandi Gunsberger at:

Website https://nourishtravel.com/

Instagram https://www.instagram.com/nourishtravel/

LinkedIn https://www.linkedin.com/in/mandigunsberger/

 

This is the home of unapologetic conversations and powerful stories of reinvention. New episodes drop every Monday to fuel your week with insights on leadership, resilience, and success. Subscribe and join a community of women who are changing the game.

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Next-Gen Leadership Breaking Barriers + Brand Building Via Social Media

Next-Gen Leadership Breaking Barriers + Brand Building Via Social Media

A masterclass on breaking barriers, self-reflection + building brand YOU.

Lana Samuels represents the future of leadership: fearless, curious, and unafraid to step into spaces still dominated by men. In this conversation, we explore her journey from graduate to global thinker, the role of social media in building her influence, and how she balances authenticity with professionalism while inspiring others online.

 

You’ll here:

How Lana built her leadership career and carved out opportunities in male-dominated industries.

The pivotal role of social media in amplifying her profile and shaping her success.

Insights on balancing authenticity with professionalism online.

Whether glass ceilings still exist for the next generation of women leaders.

What drives Lana’s reinvention and her vision for the future of leadership.

 

Lana said:

“Social media wasn’t just about posting — it became the platform where I built my credibility.”

“Authenticity isn’t the opposite of professionalism. It’s what makes leadership relatable and real.”

“Glass ceilings? They only exist if we stop pushing against them.”

 

💥 New episodes drop every Monday to power your week.

📖 Read the full transcript of this conversation here.

FULL TRANSCRIPT:

DI GILLETT – HOST (00:00)

So be remiss being the Power of Women podcast not to talk about females in a male-dominated industry. And I don’t want to overplay it, but it is in the wheelhouse of Power of Women. And particularly at the top end, which is where you’re playing, it’s largely male-dominated. How hard has it been breaking into that space? And how have your competitors responded?

 

LANA SAMUELS (00:27)

Great question. It has been hard. There’s one situation that really stands out as soon as you ask that question. I had a bit of a moment last year. I had a very good client of mine come to me and say, I had a bit of a moment with a competitor of yours the other day. And I said, really? He said, yeah, you know, I brought you up and he was a friend of his and he said, you know, Lana’s doing really well. You know, she’s sold recently for a friend of mine. There was some sort of,

 

story that he was saying and the male agent said, yeah, it’s because she’s a little bit too close to the husbands, if you know what I mean. And it broke my heart hearing that and still even saying that now really upsets me.

 

DI GILLETT – HOST (01:10)

So that’s the throwaway male line that’s got to be sex implied for a female to be successful.

 

LANA SAMUELS (01:16)

female in my industry to be successful. And it’s not something that I’ve really supposed

 

DI GILLETT – HOST (01:22)

So

 

are you angry or emotional?

 

LANA SAMUELS (01:24)

emotional about it and I was angry as well and I really I kind of fought back hard I thought do I call this guy

 

Lana Samuels, White Fox Director here this afternoon. It’s an absolute pleasure to be here. It’s been a long time coming, Di. When I think about my philosophy in business, I think it’s pretty simple. It’s do the right thing, never do anything illegal, and if you say you’re going to do something, make sure that you deliver. So I’ve always been in the ethos of under-promise and over-deliver and really nurture relationships because you’ve got one shot.

 

and reputation’s everything. Once you lose it, you never get it back.

 

DI GILLETT – HOST (02:02)

I’m Di Gillett and welcome to the Power of Women podcast. We’re a platform that showcases and celebrates the strength, resilience and achievements of women from all walks of life. And this is a shout out to join the Power of Women community because it is growing and it’s growing through our followers and our subscribers of the podcast. And we’ve also got our YouTube channel, which I’d love you to jump on.

 

I love exploring the journeys that shape remarkable careers, the choices, the sacrifices, the mentors and the lessons learnt along the way. Today’s conversation is a special one for me because my guest Lana Samuels quite literally grew up next door. I’ve had the pleasure of watching her journey, hearing her proud parents in all that she has achieved.

 

because what a journey it has been. And the reason I asked Lana to join me on the podcast, her success delves into what it really takes to rise in a competitive industry. Her ambition is fueled where resilience is tested. And in so doing, being recognized by her peers as an exemplar in an industry that doesn’t always get a great rap.

 

And it’s also an opportunity to get into the weeds about stepping into spaces still dominated by men and understand how Lana has been so successful in navigating that landscape, building credibility, earning respect and leading with both strength and authenticity. Lana Samuels, welcome to the Power of Women podcast.

 

LANA SAMUELS (03:45)

Thank you, Di. What a beautiful introduction. You’re going to make me a little bit emotional.

 

DI GILLETT – HOST (03:49)

And I know it’s only for us on camera today, but ⁓ your gorgeous mother is listening just outside the studio.

 

LANA SAMUELS (04:00)

is I’ve got my beautiful entourage with me today, my beautiful women. I’ve got Mum, who’s obviously a good friend of yours and my support system and my beautiful assistant Nellie. So the girls are all here celebrating one another and supporting. Beautiful.

 

DI GILLETT – HOST (04:15)

So as I’ve said, you’ve grown up next door to me and I have watched your career rise. But it’s not so much that I want to draw that part of the story today, but there are so many aspects of what you have done that are going to be inspirational, particularly for younger women starting out on their career and breaking barriers. I would love to…

 

Start out with your early years, Lara. What or who shaped your drive and ambition?

 

LANA SAMUELS (04:50)

think my mum is the person that always shaped my drive and ambition. mean, you know, our journey as a family, you know, we went through some very difficult times growing up and it’s really funny even just driving here and parking today and being outside the South Melbourne market. That’s where I worked from the age of 14 to 18. know, mum and dad always instilled a really strong work ethic in myself and my brother growing up. And if you want something,

 

You need to go out and get it. Nothing’s going to be delivered and, you know, given to you on a silver platter. So definitely mum and dad. Also, I’d say mum, just as a really strong female, she really showed me what it was to work hard from a very young age. And, you know, it’s, it’s an amazing thing to have a strong female mentor in your life. And, Di, I’m not just saying it because I’m sitting here, but having you as a neighbour, I don’t think you realise, I remember so vividly finishing year 12 and speaking to you about.

 

I don’t know if you remember. do. Mum and dad said, speak to Di. Di will give you some great advice. I remember it was the lead up to finishing VCE. I had a conversation with you about which direction to go into because I was so confused. Thank you for pointing me in the right direction. You are giving me some beautiful advice. I’ve been really blessed in my life having such beautiful, strong, empowering women around me.

 

I think it’s just so incredibly special to have that in your life and I’m really lucky that I’ve had it.

 

DI GILLETT – HOST (06:17)

Did you always imagine yourself in a career like this?

 

LANA SAMUELS (06:21)

I thought I would be in event management. That’s where I thought I would land. I’ve always been a hard worker, really intense. I love throwing myself in the deep end. I get bored really easily and I don’t think I would have survived an office job. I love being with people, trying new things and having new experiences. So did I think I’d get into real estate? No, I thought I’d probably be.

 

DI GILLETT – HOST (06:44)

Remember we had that discussion when you came back from the UK and asked whether in fact you should.

 

LANA SAMUELS (06:48)

And I

 

was in tears one day speaking to you. I’ll never forget that moment. I asked you if I should get into real estate because we obviously, a bit of background on me, came back from the UK eight and a bit years ago. I moved back to Australia to join White Fox, which was a very small agency back then with only four of us. And I had a really rude awakening because I had no experience, no database.

 

no contacts after being in the UK for so many years. And I really just jumped in with a new brand that was trying to create noise. And funny enough, your other neighbor is now my business partner, Marty Fox. But to kind of unpack where I’m leading with this is I jumped in and drowned and I’m sure we’ll get to that in a moment. But I came to you in tears, really not sure what to do. And I remember you gave me some really great advice.

 

And I think it was along the lines of just keep going. You know, it’s not going to happen overnight. You know, if you love it and you love where it’s leading you and the right people, you know, you can do it. But nothing good comes easy.

 

DI GILLETT – HOST (07:51)

No, it does not. So let’s, as you said, wind back because it was almost happenstance that you ended up working at White Fox. What’s the story?

 

LANA SAMUELS (08:04)

It’s a crazy story. So I was living in London for 10 years. was coming back. I was in sales. So interesting story. I’ll go through it very quickly with you because it’s a long story. at the age of 18, I met my husband. I fell in love. He was from the UK. I told my mom and dad I was moving to the UK to go and do a year just to test it out.

 

DI GILLETT – HOST (08:10)

doing in

 

LANA SAMUELS (08:29)

told them that I had $10,000 in my bank account and I think I only had about $1,000 because I knew that they wouldn’t let me go. I never get, mom was like, how much money do you have savings? And I said, I’ve got over 10,000 and I didn’t, but I knew that, you know, I’d make it work, you know, sink or swim, just jump in and make it happen. So moved to the UK when I was 18, worked in sales in Mayfair for 10 years, working in five-star hotels, Michelin-star restaurants.

 

doing drink sales. I was doing all the big drinks distribution contracts for some of the best, biggest hotels, you know, and Mayfair night clubs. Having an absolute ball, came back for a holiday. Dad said to me, I’ve got to introduce you to our next door neighbor, a guy called Marty Fox. And I’ll never forget, I said to him, who’s Marty Fox? And dad said, he’s a real estate agent. And I rolled my eyes and said,

 

DI GILLETT – HOST (09:04)

the FMCG sector.

 

LANA SAMUELS (09:22)

Why do need to meet him? And he said, no, you’re looking to buy a property. Should meet him. He’s a lovely guy. He’s a go getter. ⁓ and I think you’ll get along with him really well. So dad introduced me to Marty, who was on the other side. So you’re on the right hand side of mom and dad. Marty and Charlotte were on the left hand side of mom and dad. we connected. Isn’t it? Well, straight, poor Melbourne. Everyone’s interconnected. Yeah. And met Marty, got along like a house on fire, bought my first property from him that day.

 

DI GILLETT – HOST (09:39)

insist

 

LANA SAMUELS (09:51)

in Elwood and as we were signing contracts, I remember him saying to me, Lana, I’m about to launch a brand in a few weeks called White Fox. He showed me the logo, the first office on Coventry Street in South Melbourne. he said, you’re going to come work for me. I’ve just got this feeling. And my husband said to me on the way home that day, you need to go and work with this boy. He is special. He’s entrepreneurial. He’s got magic about him and he’s going to do great things. So we went back to the UK.

 

And I started to watch the business unfold through social media and I was watching no suits, no ties, beautiful marketing. And they were really emotionally connecting with their audience. And I was the first client. I was the very first person that bought a property through the business before they launched. And as a customer, I was on the journey and I was completely engrossed in it. long story short, Marty said to me, you’ve got to come and move to Australia. Like I need you to join the business. And we kept in touch and.

 

I was watching and I said to my husband, think if we’re going to do it, we do it now. Whilst the business is young and I have some really good training and we don’t have kids yet. ⁓

 

DI GILLETT – HOST (10:59)

…a risk because,

 

LANA SAMUELS (11:02)

I know and I really took a big punt there, Di. You know, we packed up our whole world and moved back to Australia after 10 years, which is a big jump. It is. And moved in with Mum and Dad, next door to you. And the journey began.

 

DI GILLETT – HOST (11:14)

Next door to me?

 

So what role did you start as?

 

LANA SAMUELS (11:20)

So I made a huge mistake. So I jumped straight into the deep end. I jumped in as a standalone agent straight away and it was a disaster. know, brand new brand, really young team backs up against the wall, trying to create business, trying to create noise and never been in before. my girlfriends and my friends were younger, you know, we’re in our mid twenties and they weren’t doing the transactions. My best friend’s dad, you know, is one of the

 

founders and owners of one of the biggest agencies in Melbourne. So all of my friends’ parents were transacting with the agency that, you know, they had credibility in relationships and deep rooted relationships with. So I kind of just was in the middle of nowhere and had a full breakdown. I threw in the towel, I quit. After my first six months, you know, I really struggled coming in as a standalone agent, went to Marty’s house, on his kitchen floor, bawling my eyes out.

 

This probably would have been off the back of a conversation with you, die. So hard. No one’s given me an opportunity. There’s not many women out there that I really knew of or looked up to or anyone that was mentoring me in the industry. And I really struggled. So I threw in the towel and Marty said, you’re not throwing in the towel. You’re to come in and be my EA and I’m going to teach you everything that you need to know. You need to start with the basics and learn and build.

 

DI GILLETT – HOST (12:39)

How did that feel? You’d already established a career so then to step back.

 

LANA SAMUELS (12:44)

It was

 

quite confronting and my ego stepped in and I really hesitated there for a moment and I thought well hold on I’ve just had this incredible career in the UK, a huge team, I worked with billionaires, were travelling and they were flying me everywhere for business opportunities over there and had this incredible lifestyle. Why do want to be in EA? And I’m going to be back to the bottom of the ladder. So that was a really hard decision and a really difficult moment for me and it was quite confronting.

 

But I had to swallow my pride and I had to listen to somebody that was incredibly good at what they were doing and someone that I really looked up to and trusted and still do. And I had to back him and he made the right call there because it changed everything for me. It’s the best thing that I ever did. I started again and I had to step it back.

 

DI GILLETT – HOST (13:32)

So how long was that trajectory from EA? Because today you’re a director. Managing director.

 

LANA SAMUELS (13:38)

Managing director.

 

The journey was, it was a good four years. Yeah, it took me four years. That’s nothing. But the four years, it’s really funny. I spoke about it earlier this year, was a keynote speaker at the biggest real estate conference in Australasia. Yep. Correct. Eric. So I spoke in front of six and a half thousand peers within the industry.

 

And I was actually the only female keynote speaker other than Kamala Harris, which is pretty mind blowing. But I spoke about the journey in the four years. I don’t think she has either. But the four years that I did as an EA, I would say is equivalent to about 15 years in the industry. That was a supercharged crash course. that’s a hundred miles an hour. And don’t forget real estate is 24 seven pretty much. You’re seven days a week. There’s no off button.

 

DI GILLETT – HOST (14:12)

She sold any real estate.

 

LANA SAMUELS (14:32)

And I think for me, jumping in the early days, you know, and starting off in a brand that was just really beginning to build, I got exposed to a lot of things that no one would ever get exposed to now. Now we have 15 offices across Australia and New Zealand, but back then there was one office, second one opening, and I got to see every layer of the deal, every layer of recruiting, everything that was going right, everything that was going wrong.

 

DI GILLETT – HOST (14:56)

And you had more of Marty’s time. So he was more available back then.

 

LANA SAMUELS (15:00)

It was

 

perfect. It was really good timing. I’m very lucky that I got that opportunity, but I really grabbed it with both hands. I made the most of it.

 

DI GILLETT – HOST (15:09)

So title today of Managing Director, are you where you envisaged you would be at this point in your career?

 

LANA SAMUELS (15:18)

Yes, further along than what I thought, but I always had a really clear vision in my mind. So my gut is never wrong. I always trust my gut feeling. I knew there was something incredibly special about Marty and what he had in mind. He told me the journey trajectory from the very start and everything that he promised that he would do, he’s done and more. So

 

DI GILLETT – HOST (15:24)

Tell me about that.

 

LANA SAMUELS (15:45)

Along the journey, I knew that some pretty big opportunities were coming. And I knew very special. He’s like my brother, you know, absolutely adore him. I always said to Marty that I wanted to be a director within the business, but before I was 40. So and I’m now 36. I had that really clear goal. Hit it early. Yeah.

 

DI GILLETT – HOST (15:52)

special relation.

 

You’ve hit it early.

 

I don’t know many 36 year old managing directors, Lana. Female.

 

LANA SAMUELS (16:16)

There you go. There’s not a lot.

 

DI GILLETT – HOST (16:17)

That is amazing. So you’ve also built not only an impressive career, but a really strong personal brand and social, your social media presence, it’s engaged, it’s polished, it resonates and it draws ⁓ a high attention out there in the world of Instagram. How intentional was that from the beginning?

 

LANA SAMUELS (16:40)

Thank you.

 

Intentional. Yeah. So I knew that I had an uphill battle because I didn’t have contacts when I joined the business and when I got into real estate and I didn’t have a big following on Instagram when I came back to Melbourne. many did I had about 500 people. ⁓ Yeah it was a small following. was friends, family, people from the UK. And today? 12 and a bit thousand. Yeah.

 

DI GILLETT – HOST (16:56)

Any digital?

 

LANA SAMUELS (17:08)

So I knew that if I wanted to really create noise, build credibility, get attention in the right way and build my networks and my relationships that I would have to think bigger and I would have to think smart because I’d been away for so many years. So to put myself on a platform and to create a story, which is what real estate is all about, it’s about storytelling and connection. I knew that I wanted to create a bit of a brand online and a presence.

 

and I knew that that would fast track and amplify my career in a very short period of time if I did it correctly. And when I first began, I looked around and I don’t really have any females within my industry that I looked up to. Real estate was very different back then. was, you know, and that’s not long ago. This is, I’m talking eight years ago. know, very corporate, you know, the females always in Navy or black and

 

the traditional approach and you know which I love Navy of Black, don’t get me wrong. ⁓ was just, there was uniforms almost and no one was pushing the boundaries and I was lucky that Marty was pushing the boundaries in his way with his fashion you know the loafers, no suits, no tires, no socks and you probably remember it watching him jump out into the car on Port Melbourne as a neighbour.

 

DI GILLETT – HOST (18:07)

But not good.

 

LANA SAMUELS (18:29)

But I thought, hold on, why can’t I have fun with it? And I’ve come from a fashion background. Mum’s been in fashion. I love colour. I love experimenting. So I started to really be playful with it. And I started to be myself and I’m in a bright pink dress today. This is how I dress for business. But at the time, no one was doing it in property videos and in real estate. So I thought, I’m just going to be me and just have fun with it. And then I started to try and be a little bit more strategic with it. I started to match my properties. And that became a thing.

 

and I’ll never forget I had a big beautiful listing in Turok and it was my first trophy listing that Marty put me on. He said I’m going get you to do the video here, 16 million dollar house in Turok and I walked into the kitchen and there was a beautiful duck egg blue because the internal carcass of the kitchen was a Stephen A. Kirst home, extraordinary, was duck egg blue and I thought I’m going to go and buy a duck egg blue dress. Where am going to find a duck egg blue dress and I don’t know where I found it.

 

DI GILLETT – HOST (19:27)

can’t think of a male going, I’m gonna match my tie to…

 

LANA SAMUELS (19:31)

But

 

I started to do it and I went out and bought shoes and a dress that matched. was something so small but as soon as it went live and it went out on social media and it went out to the meta universe, people really stopped and you know, started commenting on it and it got a lot of attention and then that started to roll and then I started to match property videos moving forward and then now I have clients asking me, what are you wearing for our video? They’re excited by it.

 

It shows that you care and it ensures that you’re memorable and it became my thing. was it strategic? Yes, in a way it was. Did I expect that it would go to this level? No, but I was just being myself. has exceeded your expectations.

 

DI GILLETT – HOST (20:11)

Yeah. And therein lies the danger for any employers because it’s which brand walks through the door first. And that’s been the same in my industry and I think it’s the same in any service industry. And if I could leave that as a message for any listeners, in developing a brand, sometimes the brand that

 

is above the door isn’t as powerful as the brand that walks through the door. And therein lies a challenge for employees and employers as to how one manages that scenario. your online presence was intentional. Is anybody else doing the same as you in the marketplace? have they started to follow you?

 

LANA SAMUELS (20:52)

Absolutely.

 

Now,

 

it’s funny because as a brand, we were ridiculed in the beginning with our social media. You know, I remember so clearly other agencies against us in listing appointments with Laugh and Snigger and White Fox, you know, you can’t sell through social media. This was so early in the piece. We were the only ones who really took it to the next level. We were having such fun with it and being so creative and pushing boundaries and really disrupting the industry from the traditional.

 

way of doing things and introducing cars, introducing fashion, introducing beautiful video music content. You know, I did a video not long ago where I had, and it sounds ridiculous, five outfit changes for one video, a big home in Brighton, but I wanted the buyer experience to move through the home with me and really feel how you can live in the home, you know, from the poolside down to the area downstairs, which is the speak easy bar, changed outfits to make it memorable.

 

But then we’ll also know that I care, but it’s also about having fun with it. So we always did push the boundaries and have fun and do things differently. At the start, they did laugh and ridicule and now they’re trying to copy. So it’s funny we giggle. You know you’re winning. You know you’re winning, but you’ve got to keep pushing the boundaries and being nimble and changing. So like we were discussing before we jumped online, you’ve got to constantly be fresh thinking of new ideas and people do catch up, but we’re still doing things that no one’s ever done before, which is really cool.

 

DI GILLETT – HOST (22:31)

So have you found any female mentors in the industry? Marty’s clearly been in industry, but have you found other women prepared to mentor

 

LANA SAMUELS (22:39)

I have, I found some beautiful, powerful women and again, back to the power of social media, connecting through socials, know, meeting incredible operators from all across Australia. I’ve got two beautiful mentors in Sydney that have been in real estate for 20 odd years that are phenomenal operators that I really look up to and lean on for advice. I’ve got incredible women in Melbourne, people overseas that I connect with that I’ve met through social media. It just really unlocks.

 

so many powerful relationships. So this world through my phone has really opened up a completely different pathway for me and connected me with some extraordinary women out there that are really inspiring.

 

DI GILLETT – HOST (23:20)

That’s fantastic. Well coming out we’re going to talk about breaking the glass ceiling. Yes. And the cost of success. If you’re loving the Power of Women podcast, be sure to jump on to our YouTube channel and hit that subscribe button to ensure you never miss an episode.

 

Glass ceilings Lana, and I have a controversial view on glass ceilings that isn’t always ⁓ well received by my female peers. Do you feel there that they exist? Do you feel you have one?

 

LANA SAMUELS (23:51)

Yeah

 

I feel that they do exist and they’re there to be smashed.

 

DI GILLETT – HOST (24:03)

There we go, straight up. So what about your peer group and your friendship group of women of similar age? What are they saying about glass ceilings in the industries that they’re working in?

 

LANA SAMUELS (24:05)

You

 

think for me personally, my girlfriends have chosen careers where they’re quite different to mine, not as male orientated, if I’m being completely honest. Majority of my girlfriends are in the design space and they’re in spaces where there’s a lot more female successful operators. So I wouldn’t say that I’ve had the exposure from like, they’re in fashion, they’re in the creative space.

 

They’re in design and typically speaking has a lot more females within that world. I wouldn’t say that the glass ceilings have been as

 

within my friendship circles. For me, think I’ve probably seen it the most out of all of us.

 

DI GILLETT – HOST (25:04)

So reflecting back on starting out and pushing through, when did you first start to hit it and have to… Your words smashed…

 

LANA SAMUELS (25:10)

So, yeah,

 

Smash Through would have been about three and a half years ago. So I came out of being an EA into what’s called a standalone agent role three and a half years ago, close to four.

 

DI GILLETT – HOST (25:22)

How hard was that transition? Because often transitioning within an organisation is difficult because garnering respect from one role to the next role can be really hard to

 

LANA SAMUELS (25:34)

Well, it was really hard for me because I was always, you on the side with Marty. He was the lead. So I was the EA, absolutely loved it, built some incredible relationships. But you were the second wheel. when it was funny, Marty actually sat me down one day and said, hey, as much as I would love you to be my EA until I’m 90 years old, because we just have a ball and we work so well together, I would be doing you a disservice to keep you in this role when you

 

DI GILLETT – HOST (25:46)

With a second wish

 

LANA SAMUELS (26:03)

are writing the numbers that you’re writing. You should be a top female operator in Australia. And this is your moment to go. Like, I’m going to have to cut you off, unfortunately. That’s so… Very selfless. ⁓ does Yeah. I was so upset because real estate’s hard. You know, it’s…

 

DI GILLETT – HOST (26:14)

That doesn’t happen so many times.

 

LANA SAMUELS (26:27)

It’s very up and down. It’s not a stable industry. And if you do it, you’ve to be 150 % dialed in. you can’t do it part time. It’s really quite difficult. he didn’t hold me back. It was the best thing that he ever did for me at the time I was upset because I didn’t want to have that responsibility, but I just did it.

 

DI GILLETT – HOST (26:47)

correlations between real estate and the recruitment and search world that I came out of. It’s very similar.

 

LANA SAMUELS (26:52)

It’s very similar. So I jumped in to a standalone agent role and opened an office within the space of two weeks, hired a team of 10 males within the same week and hired my beautiful EA. So there was a million things that happened at once that I just jumped into. And that was how I broke out to become a standalone agent. But to go back to your question about, you know, when did I feel the ceiling? Like, what was that moment? It would have been when I…

 

went out and started to have to pitch a business by myself as a female with all of sudden all of this responsibility with a team to train, with mouths to feed, know, with salaries to pay for and essentially being on commission only, which is what you are as a

 

DI GILLETT – HOST (27:36)

running a profit centre. Correct.

 

LANA SAMUELS (27:38)

Yeah. So that was the moment and really going in and competing only against men, which was what was happening when I first started. was EAs that were females, but I wasn’t going head to head with female standalone agents.

 

DI GILLETT – HOST (27:54)

Did the marketplace respond if you were going out and pitching to a potential client and the client was male? How did that go for you?

 

LANA SAMUELS (28:01)

Well, I had a beautiful experience and I’m really blessed to say that. I always say to my clients 90 % of the yes. And it’s also knowing when to turn away business, which I’m very good at doing. Not everyone’s going to be on your same wavelength and respect you and you meet people from time to time where you’re like, oh, you’re not for me and that’s okay. Real estate is quite intense because you’re in someone’s home.

 

DI GILLETT – HOST (28:09)

That’s down to you.

 

LANA SAMUELS (28:26)

And it’s an intense process because you’re across the emotions, the finances. Like, you’re in their world and their space. So you see a lot and you see the good. So my experience going in was incredible. You know, I am a hard worker, as I think you know. You know, I never stop. If I’m in, 100%.

 

DI GILLETT – HOST (28:36)

Dabbing the ugly

 

LANA SAMUELS (28:48)

And I started off small and built my way up from there, but I started off, I was very lucky that I tapped into my past clientele that I’d been nurturing over the four years of being an EA. And I tapped into my network of people that I’d been building and then making the change and, you know, the standalone agents through social media had a lot of people reaching out to me and saying, hey, why don’t you come and have a look at my house? So I was really lucky. they were coming to you? Yeah, it started, it of came out of nowhere.

 

But I’ve been doing so much work behind the scenes for years. Next to Marty, you know, we’d be taking on clients, he would list, he would sell, but I’d be nurturing on the buyers and building those relationships. And then all of a sudden, they were needing to transact, buy or sell again. So it’d be coming to me. So I was really lucky, but it was a lot of strategic work in the background to nurture those relationships so that when it was time to kind of move out, everything started to fall into place for me.

 

DI GILLETT – HOST (29:42)

So you’ve seen, look, this is all the upside and this is all the positives, but there’s absolutely sacrifices that come with success. Can we talk about what some of those have been?

 

LANA SAMUELS (29:55)

Missing my best friend’s wedding last year and being a bridesmaid. ⁓ Not being able to go overseas because it’s peak season in real estate. Being spring really hard. That was a really difficult decision for me to make.

 

DI GILLETT – HOST (30:08)

received by the people on the other end.

 

LANA SAMUELS (30:11)

understanding but really hurt, like devastated. ⁓ And that was purely I had to make a business decision. We were in a very difficult space as a market, you know, all the interest rates, I had to claw back business and being a high performer and managing a team. I could not step away for three weeks and leave my team like that.

 

DI GILLETT – HOST (30:31)

anniversary performance results to deliver.

 

LANA SAMUELS (30:35)

And clients that wanted, you know, that have expectations they list with me, they’re expecting me at the front door. can’t just tap out.

 

DI GILLETT – HOST (30:42)

be seen in a photo across the world.

 

LANA SAMUELS (30:44)

Exactly,

 

drinking a cocktail. Sometimes you can. It’s a very hard one though, Di, because you need boundaries and you need to have a life. But I had to make that decision, unfortunately, that I had to put the business first in this occasion. She knows I love her and, you know, that it wasn’t an easy decision, but there’s been sacrifices of big milestones and moments, but little things, you know. I was working seven days a week for the first five years.

 

DI GILLETT – HOST (31:10)

How is he still working now? ⁓

 

LANA SAMUELS (31:12)

I’m doing big hours. It’s six days a week now. I have Sundays that are a non-negotiable. It is what it is. And I love it though. I wouldn’t have it any other way. Like for me, it’s not work. you. Yeah, it fuels me. It’s a pleasure. You have your moments, your good moments and your bad moments. But if you’re looking at your watch in this industry, it’s not for you. it. It’s just not. The phone starts at 7 a.m. It will probably stop at about 10, 30, 11 o’clock for me because by the time people finish work,

 

DI GILLETT – HOST (31:17)

No.

 

Yeah.

 

LANA SAMUELS (31:41)

They’re wanting to have those conversations with you, so you’ve got to be available and that’s very hard.

 

DI GILLETT – HOST (31:46)

And I heard a few of those over the fence. know how long the hours are. And the search world’s the same. I used to work on an international time clock. International time clock was 24 hours.

 

LANA SAMUELS (31:58)

Yeah, exactly. Nonsensical. It’s intense and you can only do it if you love it. Otherwise you hit breaking point and then you just phase out.

 

DI GILLETT – HOST (32:07)

So were there ever moments or have there been moments where you feel you’ve bitten off more than you can chew?

 

LANA SAMUELS (32:14)

Weekly.

 

DI GILLETT – HOST (32:16)

Well there’s clarity. What are the sorts of things that trigger that feeling? What could it be? As small as what and as big as what?

 

LANA SAMUELS (32:17)

⁓ Daily.

 

Do

 

you know, it’s, don’t think anyone prepares you on as much as I love it. How hard it is managing people and managing a team. know, for me, I’m… Great. No one warned me at how hard it would be. No, I love my team, but it’s a lot of responsibility. can have all sorts of different shapes and sizes. So for me, I think one of the biggest challenges is time. I’m listing, I’m selling, I’m dealing with people’s most, you know,

 

DI GILLETT – HOST (32:33)

That’s why there’s a whole industry.

 

LANA SAMUELS (32:54)

their biggest assets and some of the biggest moments in their lives and it’s money, you know, it’s important. So I’m doing that and I’m generating, I’m the biggest generator in my office and running my business and my clientele and then having 10 people that I’m managing on a daily that can be up, that can be down, that need this, that need that, they need support, they need deal mechanics, they need a problem fixed or a code crack. So for me, I think my biggest challenge is time. But I’m really trying to be mindful of it.

 

and use my time really wisely, but I’m very emotional and it’s something that I’m trying to improve on. I want everything to be perfect. is. Attention to detail perfectionists. So I’ve got to sometimes learn to pull back, but that’s the thing that I struggle with at the moment. I want everyone to be happy, perfect, everything on point, but there’s only so much I can do.

 

DI GILLETT – HOST (33:30)

of your coaching.

 

Leave that at the door!

 

And that perfectionism trait, and I know it, only too well, leaves you being your own toughest master and worst enemy. However, not delivering to that level or presenting to that level or showing up at that level is more stressful.

 

LANA SAMUELS (33:57)

Yeah, very true

 

Very much.

 

Very true. I couldn’t say it better myself. I’d rather have that pressure than not do it, because if I wasn’t doing it, I probably wouldn’t be able to get out of bed.

 

DI GILLETT – HOST (34:17)

So you’ve been recognised as one of the top 100 agents in Australia now. Yes. You’ve got to that level. How much pressure comes with staying at that level?

 

LANA SAMUELS (34:29)

I think it’s what you put on yourself. No one puts pressure on me like I put on myself. So it’s a huge accolade, something that I’m incredibly proud of because there’s not many females on that list and not many females under 40 on that list. Not the stats off the top of my head, but from when I looked at it, I thought, wow, there’s not a lot of women in here and there should be a lot more because there’s so many incredible operators within my industry. Look, it’s, it’s an incredible,

 

DI GILLETT – HOST (34:44)

Do you that’s

 

LANA SAMUELS (34:59)

accolade as I said, but the pressure is you just got to perform for your clients daily and those awards and those celebrations come along the way. It’s not why I do it. Exactly right. Exactly right. So it’s great, but you keep it moving. It’s on to the next.

 

DI GILLETT – HOST (35:08)

Then you’re only as good as you last year.

 

So be remiss being the Power of Women podcast not to talk about females in a male-dominated industry. And I don’t want to overplay it, but it is in the wheelhouse of Power of Women. And particularly at the top end, which is where you’re playing, it’s largely male-dominated. I could reel off the ones in our neck of the woods, and they’re all male. How hard has it been

 

breaking into that space and how have your competitors responded?

 

LANA SAMUELS (35:52)

That’s a great question. It has been hard. ⁓ There’s one situation that really stands out as soon as you ask that question. had a bit of a moment last year. I had a very good client of mine ⁓ come to me and say, I had a bit of a moment with a competitor of yours the other day. And I said, really? He said, yeah, you know, I brought you up and he was a friend of his and he said, you know, Lana’s doing really well. You know, she’s…

 

So recently for a friend of mine, there was some sort of story that he was saying and the male agent said, yeah, it’s because she’s a little bit too close to the husbands, if you know what I mean. And it broke my heart hearing that and still even saying that now really upsets me.

 

DI GILLETT – HOST (36:38)

That’s

 

the throwaway male line that’s got to be sex implied for a female to be successful.

 

LANA SAMUELS (36:43)

young

 

female in my industry to be successful and it’s not something that I’ve really spoken about.

 

DI GILLETT – HOST (36:50)

Free all emotions.

 

LANA SAMUELS (36:52)

emotional about it and I was angry as well and I really I kind of fought back hard I thought do I call this guy I told my husband he was horrified and so upset because he’s seen the sacrifices and he’s seen you know the hours that I do and the tears along the way and all the things that we as a team have sacrificed for me to be sitting where I am. Team, and Yeah such a slap in the face and just such a low blow.

 

I started really kicking his ass in listing appointments and taking more business from him. I to mom, I spoke to dad and I spoke to people within my nucleus and said, what would you do? And think it was mom that said, don’t do anything, just silence and show him how good you really are. That’s, you know, it was very,

 

DI GILLETT – HOST (37:26)

Money speaks fully

 

LANA SAMUELS (37:43)

easy to pick up the phone and make that call I was very close and I thought, no, I’m going to be a real lady about this. I’m going to show you. I’m going to show you how good I actually am. And, you know, it’s funny. I think he knows that I know. We have never had the conversation. I’m really polite to him when I see him because reputation is everything. I said earlier, you’ve got one shot and I want to be. Yeah. I just think, look, you’re going to say that because you’re threatened. And mum always says it’s when they stop talking about you. That’s when you should be worried.

 

DI GILLETT – HOST (38:11)

That’s exactly right.

 

LANA SAMUELS (38:12)

You

 

know, so if they’re talking it’s a good thing. When they stop you might be in bit of trouble.

 

DI GILLETT – HOST (38:18)

So do you feel the industry is shifting now?

 

LANA SAMUELS (38:21)

Definitely. And I’ve really seen it in our business. We’ve got over 50 % of our agents are female within the company, which is amazing. Marty. Marty’s been a driver and pioneer of really amplifying women and pushing us and.

 

DI GILLETT – HOST (38:33)

Who’s driving that?

 

And he has sticked.

 

LANA SAMUELS (38:42)

getting us as much limelight as we can. I all the women are pushing it and we’ve got incredible female auctioneers and just so many beautiful personalities and strong independent women within the company.

 

DI GILLETT – HOST (38:53)

don’t think I’ve seen a female auctioneer in action.

 

LANA SAMUELS (38:57)

They’re very good. Yeah. See our girls are unbelievable. yeah, it’s definitely changing diet. You know, even when I look back five years ago, even in the business, there was only a handful of us females, a lot of men, but there’s a lot of women coming through the ranks now and a lot of women.

 

DI GILLETT – HOST (39:13)

And your social media will be playing a significant role in that.

 

LANA SAMUELS (39:18)

Thank I get a lot of women from across Australia messaging me, know, saying, you’ve really inspired me. I got into real estate because of you and you’ve, you know, shown me that I can be myself and that’s so touching and beautiful to hear that. And, you know, I get messages daily. Nellie’s started creating a bit of a scrapbook of all the beautiful messages that I’ve received over the years and it’s really, really special.

 

DI GILLETT – HOST (39:42)

So what would you like to see change still? What still needs to happen?

 

LANA SAMUELS (39:47)

We’ve definitely made a lot of movement. I think it’s getting a lot better. I think women across the board in high-powered positions in real estate could really open up and change. There’s still a lot of the old school mentality out there. Us as a business, we’re very different, but I think as an industry, I think we need to open up the floor for more strong female operators and more opportunities at the top.

 

DI GILLETT – HOST (40:14)

Yeah. So real estate aside, what advice would you give to any young woman starting to her career, pushing into a male dominated space?

 

LANA SAMUELS (40:29)

beautiful strong mentors around you, people that inspire you.

 

Don’t take no as an answer. And I would say, if you want it, you can make it happen. There’s nothing that is out of your reach. I look at where I started and what I’m doing today. I knew where I wanted to go. I set a really clear timeline of what I wanted to hit and I made it happen and I got my head down and did it. So nothing’s impossible. If you want it, go and get it.

 

DI GILLETT – HOST (40:38)

Yeah. ⁓

 

My last question for you today, Lana, is what is a phrase that defines you?

 

LANA SAMUELS (41:07)

what is the phrase that defines me? That’s a great one.

 

I think just I’m a hard worker. Anyone that’s worked with me knows that I give 150 % to everything I do and if I can’t, I won’t do it. I’m all in. Yep.

 

DI GILLETT – HOST (41:27)

Brilliant. Lana, thank you so much for joining me on the podcast today. know hearing what you’ve done and how you’ve done it is going to be inspirational for so many women listening to this because age aside, you’ve broken into a male-dominated space. You have done it in record time to the level of managing director and you have

 

held your head high and taken the high road when individuals from the not so fair sex have been not so fair. Thank you. And I have no doubt that you’ll be taking their business away from them any time soon. So congratulations.

 

LANA SAMUELS (42:14)

Thank you for all your beautiful support over the years. From the bottom of my heart. ⁓

 

DI GILLETT – HOST (42:19)

It’s easy to give, So that is absolutely wonderful. But it is a reminder of how sort of blending my past career with my new career in amplifying women’s voices comes together. And you’re a great example of that. thank you. And thank you for listening. Until next time.

 

LANA SAMUELS (42:36)

Very special.

 

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She’s a Champion of Women and a True Visionary For Societal Change

She’s a Champion of Women and a True Visionary For Societal Change

She is Hana Assafiri.

What does it mean to turn adversity into purpose? In this episode of the Power Of Women Podcast, I sit down with Hana Assafiri OAM — activist, entrepreneur, and founder of the Moroccan Soup Bar. She is a relentless champion of women and a true visionary advocating for societal change. And her life story is a testament to resilience, defiance, and the audacity to seek freedom.

Born to Lebanese and Moroccan parents, Hana’s upbringing stretched between Australia and Lebanon. At just 15, she was forced into an arranged marriage, confronting both personal violence and systemic failures. Her story is not one of victimhood but of refusing to be defined by it.

Hana reveals how the small kindnesses of strangers, a shop assistant who treated her with dignity, a teacher who cared, shaped her path forward. Those acts of humanity became the seeds of her own mission: to create spaces of safety, dignity, and empowerment for women.

The Moroccan Soup Bar, founded in 1998, is one of those spaces. What began as a kitchen staffed by women seeking refuge has evolved into a model of community, employment, and healing.

Her recently published memoir, The Audacity to Be Free, expands on these themes, challenging us to rethink freedom, gender roles, and the role men must play as allies in addressing violence. Hana is unflinching: “The solution must be driven by women, supported by men.”

 

In this episode, we explore:

The meaning of life and freedom beyond survival

Cultural expectations, arranged marriage, and systemic failures

Acts of kindness that can change the course of a life

 

As Hana explains:

“Life doesn’t come with a trigger warning.”

“Women don’t need pity and charity. What they need is pathways and opportunities.”

 

💥 New episodes drop every Monday to power your week.

📖 Read the full transcript of this conversation here:

FULL TRANSCRIPT:

HANA (00:00)

Hi, Hannah Asafiri. What am I defining in the three or four rapid fire points? The meaning for life, I think, maybe I’ll start there, for me is whatever setting in whatever capacity that you leave those circumstances in a somewhat better predicament than when you found them. And that is, I guess, my foundational value for life, whether I find myself

 

⁓ one-on-one with individuals in social settings, advocating and or speaking to politicians, parliamentarians or the king or queen. That ultimately what drives me and what gives my life meaning is that. And sadly, we’re living in a world where ⁓ those tensions are much more real and require in us to take greater risks and responsibilities in preserving the very values.

 

that can ensure a better kind of fairer world. ⁓ And as women, think, which is the other layer, ⁓ being mindful of the profound inequality and the spaces that women have to navigate, also with it comes the opportunity for us to rethink how ⁓ better outcomes are possible through women’s contribution. So in a sense, the hope

 

for me ⁓ is what defines me and that is that the world can be better, kinder, fairer, more humane.

 

DI (01:37)

I’m Di Gillett and welcome to the Power of Women podcast. We’re a platform that showcases and celebrates the strength, the resilience and achievements of women from all walks of life. But today we’re going to ask somewhat a deeper question. What does it mean to be free? And that is something that so many of us literally take for granted. Or is it something more

 

that we need to explore around that? Is it the power to build a sanctuary for others, even if you had to burn your own world down to escape? This is a story of a woman who was told to be silent, to make herself small and to fit into a world that had no room for her spirit. It’s the story of Hannah Asafiri. In Melbourne, Australia, that name is spoken with a reverence usually

 

save for community heroes and culinary legends. But before she was a celebrated activist and a radical entrepreneur, she was a girl trapped in a cage not of her own making. Today’s guest knows exactly what it takes to find freedom, not just for herself but for countless others. Hannah Asafiri, welcome to the Power of Women podcast.

 

HANA (02:59)

Dear Lord, thank you, Di, and thank you for that amazing introduction. Gosh, I think I can leave now and that kind of sums it up. I’ll just not disappoint going further, but yes.

 

DI (03:11)

Well, I think the introduction deserves a bit of a deep dive because there’s one hell of a story behind that. So, but before we begin, could I just want to say when we spoke off air and I said to you, do we need to do a trigger warning about anything that we are going to talk about today? I’m going to pause there because your response, I think, says it all. Because You said to me,

 

life doesn’t come with a trigger warning.

 

HANA (03:44)

And it doesn’t. And sadly, for many in the main, women and girls and children, and this is commonplace, that these conversations, ⁓ it is really sad. They don’t come with trigger warnings. and yet they are so pervasive. They’re a common experience for many of us. That said, it is important, I think, for people to know that there’s support, there’s help, that these are conversations that

 

⁓ don’t and are not afforded the appropriate spaces to talk about them, that we keep them hidden and we keep the responsibility and the onus on those who endure violence and abuse and trauma and leave them to their own devices or therapy or whatever it is. But as a society, we don’t talk about them effectively. And if and when we do, we

 

cotton wool them with trigger warnings and if you want to leave, leave the room. Well, life isn’t like that sadly. And that way of discussing these issues I don’t think is making inroads into changing attitudes and the very drivers of these attitudes. We need to be able to talk about them matter of fact. We need to be able to talk about them honestly and shift the shame, isolation, humiliation,

 

that those who endure ⁓ feel and place it where it belongs and it is with those who perpetrate these acts. ⁓ so, yes, I come back to, of course, life doesn’t give you trigger warnings, but also let’s ⁓ reimagine how we as those of us who’ve lived life ⁓ can respond and have this conversation and define how we talk about it.

 

DI (05:19)

mmm

 

Yeah, thank you. Could we start with your story and delve into some of that today, Hannah? What was it like growing up where tradition and culture often overshadowed your spirit?

 

HANA (05:54)

I wouldn’t necessarily say it’s tradition and culture. think often times spirited children find themselves restricted by the conventions and the environments that they find themselves in.

 

DI (06:12)

she’s got nothing to do with that. That could be any of us.

 

HANA (06:14)

That’s right. ⁓ I think, you know, importantly, especially if you’re a young girl and then growing up to be a woman in a society that’s got clearly defined roles and, you know, you’ve got your predictable pathway to how, what you should aspire to and ⁓ marriage and children and all of that sort of stuff. And I think anything that exists outside of that is quickly tamed.

 

and dissuaded, we’re often dissuaded from, you know, the hair being camped, just having an honest expression of who you are. ⁓ And yes, with that, obviously different cultures have their own traditions and rituals that further contain, absolutely. So for me, growing up in a culture,

 

DI (06:50)

I’m out of here Hannah.

 

HANA (07:09)

initially in Australia, but then we moved, my mother’s Lebanese, my father’s Moroccan, we then moved to Lebanon for a time and it was during wars and ⁓ really high-stakes settings, but the contrast between Australia and Lebanon in the gendered roles and the expectations of women and girls was for me really confronting. ⁓

 

necessarily restricting ⁓ more the hypocrisy of the expectations. it? ⁓ Probably neither. think I was curious about who makes the rules about these. It was absurd. I think more than, there was an absurdity about men and boys moving in public spaces only.

 

DI (07:43)

confusing.

 

or confronting.

 

HANA (08:03)

and women being relegated to the domesticity of kitchens and houses and salons and whatever. And whilst in and of itself maybe to a child that would have been okay, but where it wasn’t okay is I was then expected to move in men and boys spaces to go and bring the food from the grocery store, get the bread and yet denied everything that came with it and all the freedoms that came with it. And I think that

 

then became my training ground for really pushing back a little bit and really formulating my identity around questioning why things the way they are, who makes these rules, because they were absurd. just were nonsensical. So it was more that.

 

DI (08:52)

Yet you found yourself, as I understand it, in an arranged marriage despite the fact that you had this strong sense of what was fair for the guys and not fair for the girls.

 

HANA (09:06)

So yes, arranged marriages and I think this is where I guess when, so we moved from Lebanon back to Australia and ⁓ in that space ⁓ my mother did not integrate and certainly back then, I’m talking 40 years ago, 50 years ago even, the integration of communities and cultures was not as sophisticated as it is now and still now it’s quite inadequate.

 

But back then, it was worse. So mum lived inside the four walls of the home and became more and more depressed and more and more isolated, more and more, and her sense of marginalization and understanding of the world was limited to the four walls. And from that space, I go back to she did her best in her care.

 

⁓ Sadly, part of ⁓ her way of extending care ⁓ was to go back to what she knew, and that is to organise and arrange a marriage for her children. But again, later we can talk about that if or if not. ⁓ The conditions around which I was married were ⁓ very difficult. They were a consequence of sexual abuse.

 

And the only way in her isolation, my mother knew how to deal with the reputational damage, what that would mean for my other siblings in young girls being marriageable or otherwise. So like many cultures and traditions, sweeping under the carpet, getting rid of the problem, marry her off. And I think whilst

 

Now I understand and certainly forgive. It wasn’t okay for the little girl that was me and nor is it okay for many others. I also think where these circumstances were allowed to happen, I was married at 15 in Australia.

 

And Australia allowed it at the time, again, because we find ourselves wanting to be culturally sensitive, wanting to ⁓ embrace different cultures. But when that approach lacks a gendered understanding, we then default to going to the men, hey, what are your issues? How do you, what is it that you need to feel that you belong in Australia? And all these…

 

DI (11:38)

Hmm

 

become complicit as a country.

 

HANA (11:53)

And the people that are defining those cultures, of course they’re going to define them from their perspective and from their privileges. So as men who have been the ones that are consulted over the years, they have said, well, you know, our culture requires that we are allowed to marry our children young, provided there’s guardian consent, et cetera, et cetera.

 

Governments, whilst well-meaning, and societies, whilst their endeavor is to ⁓ be inclusive, I think those issues, unless they’re informed by the intersectional experience of women, and unless women contribute to what defines those cultures, then in the end they land on the bodies, sadly, of women and children who

 

deal with the impact and consequences of the layered, for lack of a better word, misogyny, the layered ⁓ societal issues that we have to navigate. And I think for me, I try to understand many years later my arranged marriage within that context, instead of just blaming my mother or the government for allowing it, or the Imam for marrying us, or whatever it is. ⁓

 

And I think it’s actually freeing when we can understand our place in the world and begin to agitate for change so that others don’t have to endure.

 

DI (13:31)

What happened between the relationship between you and your mother early on? it, was that a point of friction?

 

HANA (13:39)

Absolutely not. And you know, sadly, I loved my mother dearly and dearly. We’d never had a fight our entire life. And the level of empathy was probably too close even. ⁓ And we as children, probably like many children of migrants, we become the adults. We become the doctors, the interpreters, the translators.

 

DI (14:04)

All the things that care

 

HANA (14:05)

That’s

 

right. And because especially that they can’t move freely in society, we then take on that role. And in that role, you’re not allowed to be a kid. In fact, you can’t be a kid. with mum, interestingly, she now passed. But I’ve always had this thing that, you know, she did her best, she loved us, she, in her own understanding of the world.

 

and simultaneously holding the experience that it wasn’t good enough, that ⁓ as a young girl who was hurt and harmed by some of those decisions, and then how do we, if we arrive at that place, how do we forgive?

 

DI (14:52)

You’d built a strength of character though as a young girl in Lebanon being frustrated for want of any other word of seeing what was the gender difference of what the boys could do versus what you could do. How did you then bring that strength of character and perhaps view of injustice into an arranged marriage and actually

 

Were you again diminished or did you find your voice in the marriage early?

 

HANA (15:27)

Well, sadly, the marriage was profoundly violent from the very outset, in fact, from the wedding night. And I did write about it and was mindful in writing about it also not to associate arranged marriages with violent marriages. I think there is a distinct difference. Some arranged marriages can be good.

 

And some, obviously, marriages that aren’t arranged are also violent. So I don’t think the issue is arranged marriages per se. And yet this guy, I mean, there was absolutely nothing in common. We had no compatibility. was somebody who, you know, we started by saying, I ask why, why is the world the way it is? Why isn’t it better?

 

and his mode of, know, was about it’s my way or the highway. And I was never, for many reasons, I was never going to be the person that just thought, well, that’s okay, it’s your way. And I was young and I was 15, he was years older than me. So communication was just not at all. ⁓ And his mode of…

 

communicating and relating was extraordinarily violent at every turn.

 

DI (16:58)

And you would have had any life skills to deal with that at that age?

 

HANA (17:01)

None. And on top of it, you know, we’re Muslim, raised Muslim, and I think I was one of the first Muslim young women in Australia who was really pushing back and seeking a divorce. In fact, I called my mum the night of my wedding after the initial act of slap across the face and said, get me out of here. What is this? no, no, no, no, we can’t. And what will people say in that hole?

 

And you know, you then become exposed to culture again, this culture that’s defined by somebody obscure that says, you must remain, you must endure, you must persevere, you must not provoke, and all that sort of stuff. So, you know, I left him four or five times and …

 

In that and during that time and I think what’s been really good for me and What’s given me endurance, defiance, resistance, resilience, whatever it is, is the kind act of strangers, people you never expected. Like the woman at Sussan who I would come in every day once he would leave and go to work and

 

I would jump out the window, literally, I was young and agile, could jump out the window and headlock the doors and I’d go, yeah right, ⁓ and go up to the local Sussan store and every day would imagine a world and a possibility that wasn’t the horror that I was living. ⁓ And like most people I think who live through violence and trauma, we dissociate.

 

For me, dissociation was also a positive thing because it allowed me to imagine a world ⁓ that was possible. and in that world I kind of really cultivated an alternative to the horror. ⁓ And the random strangers who existed in that world, the woman at Sussan who every day knew I would come in, jump out the window, come in. ⁓

 

And she would know I would never buy something. I never had the money, never had the means. He never gave me any and didn’t work and, you know, I children. And she would say, hello, can I help you? Every day as though I was someone new. I didn’t annoy her, even though I said, can I try this on, can I try that on? And began to wear jeans that I wasn’t allowed to wear and tried all this stuff on every day. And she, you know, did not tire from.

 

going, hello, can I help you? And I think to women like that and individuals like that, you have no idea about the impact you will have on the trajectory of somebody’s life. Act of kindness, not from people that are expected to be kind, but from random, whether it’s your teacher who goes over and above, whether it’s a stranger who says, you okay?

 

DI (19:58)

Through an act of kindness.

 

HANA (20:12)

whether it’s, And they’re the ones that I think are profoundly important in and through the experience of those of us that have at times been isolated and been violent. Absolutely, an important one.

 

DI (20:24)

It’s a memory that you hold. Yeah.

 

Absolutely. Yeah. Okay. Well, coming up, we’re going to talk about more about how Hannah became a beacon of empowerment and social change.

 

If you’re loving the Power of Women podcasts, be sure to jump onto our YouTube channel and hit that subscribe button to ensure you never miss an episode.

 

So Hannah, leaving the marriage wasn’t easy, but what it did expose for you was that the system was really failing women. What did you find?

 

HANA (21:03)

Look, absolutely, and I think, I mean, I wish there were other alternatives for me at the time, and I look back at some of those experiences, and they are heartbreaking, that there aren’t any real and meaningful options for women to be safe and free of violence and trauma. ⁓

 

in leaving whilst it was very difficult and multi-layered, you know, from the control of violence within the home to then the societal control that says you can’t leave, you are defined by being a divorcee or in our culture you can’t, or in our faith it is not a possible option and all those things. And then the legal system who deems you fit or unfit.

 

to care for your children without recognising the life that you are enduring and experiencing through and with a violent partner without understanding the consequences of that. You are deemed based on having left a certain way or then you are defined and judged by those events. So I think the…

 

At every level, individually, at a societal level, at a cultural level, at a legal institutional level, women have failed repeatedly. And I think it’s understandable why women stay and why the revolving door scenario women return. With that said, it’s then no surprise. I then went on to work in women’s services and for 13 years my life was

 

and continues to be, but in that iteration committed to law reform, to changing some of the interventions, at least at a social level, to shifting and challenging some of the attitudes that enabled and allowed violence to endure. So I did everything from working in direct service, picking up the phone, speaking to a woman in crisis, to then

 

looking at effective models and responses to women who are escaping violence and abuse, to even sitting on government, national, state level on advisory boards talking about this issue. And thankfully, and still inadequately, but certainly thankfully, law reform and the recognition that this isn’t just a domestic.

 

At least those conversations have changed. We’ve still got a very long way to go. But we’re certainly not where we once were.

 

DI (23:54)

Did your mother get to live to see you do this work? ⁓

 

HANA (23:58)

Yes,

 

yes, yes, yes. My mother got to live not only to see me do this work and often, you know, working with other younger Muslim women in similar predicaments at times and really challenging and rewriting traditions and customs ⁓ and slowly also watching the transition and change of some of my mother’s attitudes over the years. And my father.

 

And then obviously opening the Moroccan soup bar and ⁓

 

DI (24:34)

come to that because I want to talk about that.

 

HANA (24:37)

In

 

the domestic violence sector and responses, guess for me, the lens and the experience has always been about those on the margins and those ⁓ who the system fails and continues to let down. And I think not through ⁓ ill intent at all, yet the system continued to let down. ⁓

 

because it’s established in a way that is a band aid to the problem. is not.

 

DI (25:08)

It’s not addressing the cause. ⁓

 

HANA (25:11)

And I think after 13 years, there was one incident where a woman phoned in with two children and we’d exhausted every option. And back then there’s only transitional housing and crisis housing and hotels and there was nothing available. And she said, I’m out on the street. I have two children. I need somewhere to go. And I couldn’t find anywhere. And we had nothing available to her. And I was told that I’m supposed to say.

 

there’s nothing available. Now for me that was personal. It was a profoundly personal, relatable story. ⁓ And that was the defining moment for where and how the Moroccan Super was established.

 

DI (25:54)

Ah. Well, we had on the podcast a few weeks ago the CEO of the Why Do We CA Australia, Michelle Phillips. Yes. And talking specifically about homelessness for women and that the cohort now that super surpassed the over 50s is now the 25 to 38 year olds through largely domestic violence.

 

And whilst we’re yet to know if anything will come of it, ⁓ from that podcast I had somebody reach out through the website only the other day asking could we connect them with the YWCA because they want to invest in women’s housing. hopefully that becomes a call to action and something that

 

HANA (26:47)

And I mean, just some basic re-imaginings. ⁓ Because at the moment, for all the measurable indicators, the indicators is that gender-based violence is going the wrong way.

 

DI (27:05)

Yeah, well we can see it in the statistics every day in the news. It’s tragic.

 

HANA (27:10)

And a lot of people say, yeah, it’s because women report more. No, that’s not true because the measurable indicators are sadly the brutal end to domestic violence, which is murder. Those numbers are going up and they’re not a perception. So if these are the indicators, then there’s something amiss in the way we are responding to the issue.

 

DI (27:38)

and to your point, band-aiding it rather than addressing it at the root cause.

 

HANA (27:42)

And I simply say some basic things and when we talk about the Moroccan Soup Bar, for 25 years we have unwittingly and organically evolved the model that women don’t return at all. Not one woman has gone back to a violent partner in 25 years at the Moroccan Soup Bar. Not because there’s something magic about us, not because we’re amazing, but because I think our response is needs driven.

 

DI (28:12)

Yep.

 

HANA (28:12)

⁓ It organically evolved around the enduring needs of women, not just the crisis itself, but the ongoing needs like housing, upskilling women.

 

DI (28:24)

So tell us, where did the soup bar start, the Moroccan soup bar? It is your baby.

 

HANA (28:27)

So,

 

that day that I had this woman who said, you know, I need somewhere to go and there was nowhere for her to go and to me I found that extraordinarily difficult to accept. There’s always an option and there should be. If there isn’t, there should be. ⁓ I would have taken her home, you know.

 

But obviously worker safety and wellbeing and you’re not allowed to and you have boundary issues if you did and whatever. There’s always a solution. has to be a solution. Anyway, so driving home in that state, there was a sign on the side of the road saying, Felice of a shopfront on St. George’s Road. I pulled over and phoned the agent and he happened to be in the area and showed me through this

 

space. ⁓ It was carpeted. It was absolutely nothing and it was a derelict kind of strip. There was no other retail. So it was a thoroughfare St. George’s Road. And there and then I found myself haggling and brokering a lease deal, not knowing what it would be other than it would be a space that is safe, run by women for women. ⁓

 

DI (29:50)

because there had to be a solution.

 

HANA (29:52)

Absolutely. And this is, I guess, probably an important aspect of who I am and how I’ve navigated my life. I think women’s intuition is undervalued, in fact, often judged. And our intuition, ⁓

 

DI (30:09)

could not agree more.

 

HANA (30:17)

you know, is being made to, ⁓ put that aside. It is about reason, it’s about a plan, it’s about ⁓ everything with an end game. so we prioritise reason and everything that is quantifiable over intuition. And for me, what’s held my entire life in good stead and what’s never harmed me.

 

DI (30:29)

not always

 

HANA (30:43)

society harms me, and individuals and cultures, ⁓ but your own intuition, if you allow it and get in touch with it as a barometer, will never put you in harm’s way. And I think women’s intuition, reinvesting in it and re-trusting it as women is probably one of the best things we can do for ourselves. ⁓ Now, the difference is, sadly, intuition doesn’t have a plan. It just says,

 

take that step. We don’t know what will happen, but trust and take that step. And from that step, wherever you are, intuitively, you will know where the next step is. And your life will organically and authentically unfold. The issue is you can’t then take that to a bank and say, fund this intuition, because I want to open up a place and I know it’ll work. And I did, in fact, go to the bank and they went, yeah, no.

 

DI (31:44)

Talked to nearly any trailblazer or entrepreneur, intuition will have been what drove them.

 

HANA (31:51)

Yes. ⁓ And I think intuition should be part of the story. I’m not saying it’s the only story, but certainly for me, in every major life-changing and defining moment, it has been intuitive. ⁓ You know, I believe in theories, energies, vibes, ⁓ as much as everything else that is tangible. ⁓

 

DI (32:18)

But you know how to tap into it. Not everybody does.

 

HANA (32:21)

I’ve had to. It is that space that’s kept me safe. ⁓

 

DI (32:27)

It’s been your imagination that would have emotionally kept you safe years ago.

 

HANA (32:33)

And I’ve learned, and in that sense, I’ve been really, really lucky that, you know, that the circumstances didn’t define me, but that I’ve found a way to navigate through, kind of just being in yourself and looking inward.

 

DI (32:49)

So how is the Moroccan Soup Kitchen supporting women and fulfilling the dream that you identified through intuition that day?

 

HANA (32:58)

Yes, so what I thought is it would be a place for women to be safe. And then the next layer of that is society often and certainly in our cultures, women are conditioned in kitchens often. ⁓ And they are rarely rewarded, remunerated or supported or valued for that work. It’s often work that’s exploited, that’s part of the expectation of what we do. ⁓

 

And then you look for a real job. And then I thought, what if we flip that on its head a little bit and we started where women are at, what they know how to do. And they know how to be in kitchens. Bring them in. Here’s a kitchen. And we know how to do hospitality and certainly in our culture. mean, we’re… So we thought women…

 

DI (33:43)

Morning kitchens.

 

HANA (33:49)

in a kitchen and we would offer up the, and I’m vegetarian, so we would make it the best possible vegetarian food ⁓ served up to Melbourne, cooked by these women. And for me it was also really important not to make the story about women, that women’s dignity was important, that the story is about this is a food place of Moroccan vegetarian food. Back of house it had a different story.

 

DI (34:15)

Yeah.

 

HANA (34:15)

because it’s not a charity. Women don’t need pity and charity. What they need is pathways and opportunities. ⁓ so at least I knew enough to separate the two. And front of house, this was for all intents and purposes, something that was grounded in our culture, that was being offered up to Melbourne as an alternative to vegetarianism, which at the time, you know,

 

DI (34:41)

Yeah.

 

There wasn’t much there.

 

HANA (34:46)

sauce and I valued

 

the integrity of flavors and had experimented over the years because I’m vegetarian, turfing the meat and chicken and putting potato and chickpeas. So I’d experimented for myself because I was familiar with a palate that is rich in flavor. And then, you know, the women came and ⁓

 

gave him a few recipes and said, is what we’re cooking and it’s vegetarian and it’ll be like this and we opened the Moroccan soup bar genuinely in good faith. 1998, pre-internet, pre-…

 

DI (35:21)

What year? wow.

 

Pre social media. Pre any of it. Yeah, wow.

 

HANA (35:31)

In the hope that, you know, and everybody at the time, absolutely every single living human being said to me, what are you doing? This is insane. What do you know about hospitality? And you’ve got a good job. You’re a coordinator of an organization. What? And I thought, no, something in me intuitively ⁓ thought not that

 

it would be and become what it has, but that I needed to do something that was different to the system that was a revolving door bandaid. How and what that looked like I didn’t know and trusted that it would be okay. Whatever it is, it’ll be okay.

 

DI (36:16)

What’s happening back at house?

 

HANA (36:18)

So Back of House, ⁓ women and to this day, I can tell you, we’ve never advertised for staff. And Back of House, is a space for women ⁓ to disrupt the cycle of violence initially, but then to look at and walk alongside them on whatever their journey is, whether it’s from basic language to up-skilling to developing.

 

you want to be a chef, want to whatever it is, you want to be a childcare worker, to walk alongside their journey, housing, childcare, and all those tangible things along the way became evident and we organically together reimagined solutions. So housing, coming back to your housing in the YWCA, women would say, okay,

 

DI (36:54)

This is

 

HANA (37:14)

I could never ring up an estate agent. I don’t have the references, don’t have the means to live alone and compete in private rental. Public and social housing needed five years to get into. So we would come together and I would say, listen, I’ll call and over the years we’ve got to know many real estate agents. Some of them are amazing. And what I would say is, I don’t want you to give her the house, but what I want you to do is I will guarantee

 

this application at least get a look in. And in their application often women will say, how about we live together? To other women. And how about I’ll look after your kids when you’re working, you look after my kids when I’m working. And that way they deal with the prohibitive childcare costs, ⁓ housing.

 

DI (37:46)

Yeah.

 

HANA (38:09)

They share the cost of housing and on top of it, the other layers of support, they validate one another’s experience. So they don’t end up going back. And I think they’ve been part of the success story of the Moroccan Super. And then on top of it, we identified. So that was the immediate need. And then we identified, okay, so what do you want to do if you want to springboard out of here to wherever else? And some would say, I want to do childcare. I want to do, ⁓

 

DI (38:23)

tested.

 

HANA (38:39)

advocacy, whatever it is, I want to be a patisserie chef. So we then formulated arrangements with Box Hill Institute and others to upskill these women. And the biggest problem sadly again is when people are not in touch with the lived experience.

 

They’ll say, there’s an option to upskill, get them to apply, here’s a course funded by government, la, la, la. Okay, but it competes with putting food on the table. If any woman is to take up that option, she has to take six weeks out of her income earning capacity to do that course to then be upskilled. And often, it’s not that women don’t want to. So I paid for their training as part of their time at the Moroccan Soup Bar.

 

DI (39:23)

prohibitive

 

HANA (39:30)

And often we would bring the training in and the hours are paid and there’s a ⁓ synergy between, I think, women, the courses that they are learning. And then they can see a vision and an outcome, an endpoint. It’s not just, here’s your accommodation to disrupt the crisis, now go fend for yourself, which is how sadly the system is made. And I think that’s been the successful

 

⁓ part of transitioning women and challenging quietly at times and at times more overtly some of the assumptions that are the very drivers of violence and gender-based violence, assumptions around female genital mutilation, for example, or assumptions around should women endure and stay and persevere in some circumstances or ⁓

 

you will have to defy your parents because, you know, we’re supposed to afford them respect, all those kind of things. When challenged from a place of knowledge ⁓ and when we can put aside superstition and culture and tradition, but come back to the very premise of what it is to be a decent human being, even a person of faith, then I think we can rewrite.

 

some of those outcomes and the Moroccan soup bar has been there for women back of house and the other thing that at the Moroccan soup bar not one woman has walked in the door knocked on the door and said I want a job and I’ve said no to and often we don’t need staff.

 

DI (41:13)

So have you been self-sustaining? Can I ask that? have. whole time.

 

HANA (41:16)

 

whole time. And I love that because it gives you the freedom to

 

DI (41:23)

You’re not beholden to anybody else’s.

 

HANA (41:25)

Nobody’s agenda, nobody’s criteria. It is simply the criteria of making the circumstances a little better for those we stumble across. And then obviously front of house, it grew into many over 26 years, many social causes became evident ⁓ and required us to take a stand like ⁓

 

DI (41:37)

It’s even more fantastic.

 

HANA (41:53)

our relationship to First Nations communities, how we can be allies, how we can take the responsibility beyond just acknowledgments, ⁓ to being effective allies in those conversations, the climate emergency, how we can reimagine plastic, polystyrene, all that sort of stuff.

 

DI (42:14)

So cultural limitations are irrelevant in any of this? Absolutely. You’ve diversified.

 

HANA (42:19)

Well, because I go back to, for me, kindness, compassion, justice, fairness, all those things, they’re a perspective. They’re not cause specific. And they can’t be just when it’s convenient, I’m only talking about this group. No. That no matter where they are and what you come across and you’re confronted by, that perspective is my responsibility to enact. So…

 

You know, same-sex marriage, all of those issues as they ⁓ became apparent over time and became social conversations, we took a stand on and our community, ⁓ and I often say I feel like a surrogate aunt.

 

DI (43:03)

I bet you do.

 

HANA (43:05)

community. And it’s not just North Victoria, we became a destination place, everybody came, it’s so humbling. ⁓ But with it, people, and I think it reaffirmed this idea that if you build it, they will come. Quirky as it may be, unconventional as it is, that it resonated with ⁓ the betterment of who we are. And a community was not only forgiving,

 

of, you know, at times some of the girls spilt tea on people. We’re not from hospitality. The food was great, always. ⁓ We never compromised on the standard. And yet people found themselves drawn to a place that was refuge to those values, I think. And no matter who you were, the richest

 

⁓ and or the most marginalised or homeless, you were afforded the same dignity and the place was yours. and I think that affirmation back from community, that kept us buoyed and it certainly allowed us to endure through COVID and… ⁓

 

DI (44:04)

Meh.

 

You’re

 

busier today with the activities that I will call back of house than front of house by contrast.

 

HANA (44:30)

So obviously I’ve written a book, in the book it’s also a deliberate contribution, I think, to bearing witness to our times in what I find that we are hostile to and repealing some of the gains that women have made over the years. ⁓

 

DI (44:32)

Yeah.

 

HANA (44:57)

That to me feels like it’s got a lot of momentum and pushback from the highest office of the land to some social media influencers or whoever it is. that conversation around putting women back in their place ⁓ should have remained in the history books. And yet, ⁓ we’re talking about abortion rights again, we’re revisiting ⁓ attitudes that I just find extraordinary.

 

And that gave me the impetus to write about, I mean, we call it a memoir. It is called The Audacity to be Free, but to reimagine freedom. And, you know, if I had to write my life story, I think it’ll be a thousand page and that’ll only be the beginning. But I did pick snippets of my life that spoke to these issues.

 

in the hope that they can resonate with and contribute to a conversation that we are having at the moment as a country on gender-based violence and how to engage all of society. Because this to me isn’t a women’s problem, nor is it a men’s problem. It’s our problem. And sad to say we all contribute.

 

to upholding attitudes through our silence and through what we say ⁓ that form part of the drivers. And the other thing I think is also important and ⁓ doesn’t really have a lot of space is that not all men are wholesale to blame for violence against women. And we unwittingly do this because we’ve left the field, we’ve gone

 

No, violence against women is a gendered problem. Yes, it is, but not all men are perpetrators of violence. all perpetrators are perpetrators and we need to really have better systems of accountability for that, absolutely. And at times even, dare I say, remove the man. Keep an eye on him, remove him, don’t disrupt her life and children anyway. Absolutely, and simple. And the other thing,

 

DI (47:15)

Wouldn’t that be novel?

 

HANA (47:21)

The men who are not perpetrators, they are our allies. Engage them in a way. Don’t, I mean, we’ve backed, sad to say, from what I’ve seen, men into a corner of not knowing how to be and what to do. And at times, equally, not all women are wholesale victims of violence, because even unwittingly, and at times overtly, but unwittingly, ⁓

 

DI (47:24)

Absolutely.

 

Yes, I couldn’t get him on

 

HANA (47:49)

You know, men like Trump were once boys in the home. Given legitimacy, What we ask our sons and daughters are different things. What we expect and allow for sons and daughters are different things. We are complicit also in

 

…the very attitudes that enable, because when boys grow up in households, and they’re not just the domain of women, both men and women, in what they witness, ⁓ and then it’s reinforced at a social setting, in schools, our boys will be boys, they play like… …and then it’s reinforced in politics, even in our political settings, that whole adversarial have-a-go toxic culture…

 

DI (48:25)

See it on the school bus.

 

I’m

 

that at the moment and it’s a reminder that it’s been going on for a long time.

 

HANA (48:47)

So let’s invite and engage ⁓ decent men in ⁓ being part of the solution, as well as, I think, women in all our roles and responsibilities, also reimagining and questioning some of the attitudes that we uphold. ⁓ which

 

you know, I think, are contributors, our attitudes towards men and women and boys and girls and non-binary people and prejudice and all of it. ⁓ These are the drivers. Yes, governments have a role and a responsibility and must address better institutions and systems and legal responses, ⁓ but it would be remiss of us not to look at the attitudinal drivers. ⁓

 

and engage men because I think we’ve left the void and that void has been filled by the Andrew Tates and others. The solution, the one thing I would say is at the moment we’re trying to second guess ourselves a little bit and kind of go, yeah, men need to be part of the solution, let them do the men’s shed and no. The solution has to be driven by women, supported by men.

 

DI (49:49)

That’s right.

 

HANA (50:09)

That is the only way those solutions are going to be effective. They need to be defined and driven by those who endure and experience the issue as allies with taking responsibility for the privileges they hold in society as our allies. So I think the solution to me is not impossible. In fact, it’s probable if we allow and make space for

 

⁓ a reimagining and that flagpole of a vision where society is freer for everybody to live with dignity and respect.

 

DI (50:49)

Thank you, Hannah. And if I wrap that up in a bow, The most salient point out of that, I think, to share and reinforce is the solution is created by women but supported by men. Absolutely. I think that’s it in an absolute nutshell. What an absolute pleasure and a privilege to speak with you today.

 

I will ensure that we add the details to the Moroccan Soup Kitchen in the show notes and a link to your book, The Audacity, to be free. And be sure to share this episode because this is a really important episode on so many levels. It touches on so many of societal challenges today and there won’t be anybody in your orbit that this isn’t relevant for, so please be sure to share it.

 

You can catch it on all of the ⁓ audio platforms and on YouTube. Until next time.

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