Ep.51 Jane Evans | Brutal Honesty About Midlife Women
You want brutal honesty? Well here it is. Jane Evans says she has always been radical and these days she is not afraid to point out the bleeding obvious, not that she ever was. The issue being, midlife women, women of a certain age, simply fade from sight. For many, they become invisible.
Jane Evans is an executive creative director and activist who has lived & worked in the advertising sector in Australia. Now back in the UK, Jane is the Co-Founder of Visible Inc., and on this episode of the Power Of Women Podcast, she shares how she has created a movement to empower midlife women, and the need for societal change to support women in their careers. Jane and Di explore the challenges and opportunities faced by midlife women, emphasising the need for a shift in perceptions, empowerment, and the recognition of this cohort’s consumer power. The conversation highlights the need for a new narrative that embraces aging and redefines beauty, while also honouring the contributions of previous generations of women.
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In this episode:
05:59 Bootstrapping: The Art of Self-Financing
09:03 The Importance of Learning from Mistakes
11:58 Character Traits of an Entrepreneur
15:11 Financial and Emotional Costs of Bootstrapping
17:58 Scaling the Business
20:59 Digital Marketing: The Key to Growth
23:57 Understanding Your Customer and Market Trends
29:49 Avoiding Burnout in Entrepreneurship
