Ep.54 Sophie Doyle | Bootstrap Hustle: No Investors. No bank loan.
Bootstrap hustle – no investors, no bank loan. In this episode of the Power of Women Podcast, we sit down with Sophie Doyle, founder of The Fable, to explore her entrepreneurial journey. Sophie says she recognised early on that she corporate life and company politics wasn’t for her, tapping into a desire to be her own boss and the low-risk approach to starting her own business. With no job or set plan, but hungry for an adventure she went and lived in an Indian yoga ashram in the Himalayas. From Ashram to Jaipur, Rajasthan, a series of chance encounters lead her to a textile factory.
She opens up about the challenges and rewards of bootstrapping, the power of digital marketing, and the emotional and financial investments required to build a business from the ground up. Whether you’re thinking about starting your own business or already on your entrepreneurial journey, this episode is full of valuable insights and inspiration to help you navigate building something from scratch.
Key Topics:
✅ The mindset shift from employee to entrepreneur
✅ Navigating the hurdles of self-funding a startup
✅ How digital marketing transformed The Fable’s growth
✅ The real cost—financial and emotional—of entrepreneurship
✅ Understanding customer needs and staying ahead of trends
✅ Avoiding burnout and maintaining a healthy work-life balance
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In this episode:
05:59 Bootstrapping: The Art of Self-Financing
09:03 The Importance of Learning from Mistakes
11:58 Character Traits of an Entrepreneur
15:11 Financial and Emotional Costs of Bootstrapping
17:58 Scaling the Business
20:59 Digital Marketing: The Key to Growth
23:57 Understanding Your Customer and Market Trends
29:49 Avoiding Burnout in Entrepreneurship
