Entrepreneur - Power of Women

PR is a Power Move – How to Build a Brand That Lasts

by admin | Oct 22, 2025 | Entrepreneur, Female Entrepreneur, Podcast For Women

In this episode of the Power Of Women Podcast, Di Gillett sits down with Cassandra Hili, Founder & Director of Curated Agency, to unpack the art and impact of storytelling in branding.

Cassandra’s journey began at just 17 when a personal health blog went viral and set her on a path to becoming a recognised young business leader. Together, Di and Cassandra explore what it really takes to stay visible and authentic in a fast-moving digital landscape and how to build a brand with longevity, not just likes.

💡 You’ll Hear:

➜ Why storytelling is the foundation of every great brand

➜ How vulnerability drives connection and credibility

➜ The truth about earned vs paid media (and how to avoid the scams)

➜ The key to maintaining relevance long after a viral moment

➜ The first PR steps for founders ready to amplify their message

From TikTok to morning television, Cassandra’s approach to PR proves that credibility, not clicks, is the real currency.

Cassandra said:

“Tell your own story to connect with others.”
“Be vulnerable enough to share your story.”
“PR is about investing in credibility.”

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Find Cassandra Hili at:

Website https://www.curatedagency.com.au/

LinkedIn https://www.linkedin.com/in/cassandrahili/

Instagram https://www.instagram.com/curated_agency

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Disclaimer: https://powerofwomen.com.au/podcast-disclaimer/

Ep.26 Zoe Bingley-Pullin | The Relationship Between Our Hormones & Our Diet

by admin | Sep 16, 2024 | Blog, Entrepreneur, Exemplar, Female Author, Female Empowerment, Female Entrepreneur, Female Leaders, Female Power, Health & Wellbeing, Healthy Aging, Managing Menopause, Menopause, Mindfulness, Women's Health

Why what we eat matters when it comes to hormonal health. This week on the Power Of Women podcast Di is joined by Nutritionist Zoe Bingley-Pullin to discuss her latest book, “Eat You Way To Healthy Hormones”, an ideal guide to becoming the champion of your own health. We dive deep into the relationship between how we feel and what we should eat to better manage perimenopause and menopause, which then sets the foundations for aging well for women over 40, 50 & 60. Zoe is another inspiring female entrepreneur and a passionate advocate for women’s health & wellbeing.

Zoe Bingley Pullin

Ep.25 Margot Foster AM OLY | Olympian & Champion of the Boardroom

by admin | Sep 9, 2024 | Blog, Champion, Conqueror, Entrepreneur, Female Empowerment, Female Entrepreneur, Female Leaders, Female Power, Leader

Today on the Power Of Women podcast, Di spends time with Olympian, Margot Foster to discuss the correlation between being an elite athlete and a leader in business. The podcast explores the intersection of mental toughness required as a business leader, by comparison to the mental fortitude it takes to perform at the highest level in sport. It is a fascinating and rich topic. Both domains demand a high level of resilience, focus, and perseverance. They also agree the future looks bright given the extraordinary performances at the recent Paris Olympic Games and the level of support shown in & out of the competitive settings. Through the lens of the Power Of Women, there is much to celebrate when we look at the talent of future leaders in the pipeline.

Margot Foster

Ep.24 Dervilla McGowan | Women & Gin: The Perfect Mixer For Anther Distillery

by admin | Sep 2, 2024 | Blog, Conqueror, Entrepreneur, Female Entrepreneur, Female Leaders, Female Power

This week on the Power Of Women podcast, Di sits down with the incredible woman at the helm of Anther Distillery, Dervilla McGowan. Dervilla left bartending to become a Scientist and like most scientists, she enjoys mucking about with things to see how they work. After working in bars in Australia and London, completing a PhD in Microbiology, becoming a Mum and working as a Microbiologist in the innovation of rapid composting of food waste, she stepped into the world of entrepreneurship. Dervilla left research to make gin, exploring the science of flavour and running Anther Gin in a way that helps to support the craft distilling community. She loves working on gin recipes, distilling, collaborations, and the flavour of Australian native botanicals. She is a fierce advocate and supporter of women and Dervilla’s spirit is most definitely a tilt to her Celtic ancestry.

Dervilla McGowan

Ep.23 Melina Cordero | Are You Looking For A Better Way To Work

by admin | Aug 26, 2024 | Blog, Change Makers, Entrepreneur, Exemplar, Female Empowerment, Female Entrepreneur, Female Leaders, Female mentoring, Female Power, Transformational Change

On this episode of the Power Of Women podcast Di is enlightened by Melina Cordero who shares her concept around a better way to work. Melina powered up the corporate ladder, a female in a male dominated industry. However, as she moved closer to the upper echelons of management, she realised something just didn’t feel right. She had experienced significant success at a young age, yet with each step forward Melina felt this disconnect, as if she was failing. Breaking away to launch her own business in 2021, she has developed a new digital platform designed to drive inclusion, innovation and leadership in organisations. Joining Di all the way from Mexico City, Melina shares the reasons why she left her job to make yours better.

Melina Cordero

Ep.22 Tanya Egerton | The Power of Social Enterprises To Drive Change

by admin | Aug 19, 2024 | Blog, Champion, Change Makers, Conqueror, Entrepreneur, Exemplar, Fashion Industry Leader, Female Empowerment, Female Entrepreneur, Female Leaders, Female Power, Leader, Not-For-Profit, Trailblazers, Women Supporting Women

On this episode of the Power Of Women podcast I am joined from Adelaide River by the founder and CEO of Circulanation, Tanya Egerton. Tanya has just returned after 4 months out bush in the Roper River region, about 300km SE of Katherine in Arnhem Land. Arnhem Land is the nearly 100,000 square kilometres of Aboriginal-owned land in Australia, where Tanya has been working with one of the remote communities on the development she spearheaded, the Remote Opshop Project. Tanya shares her unique insights having worked with the Aboriginal and Torres Strait Islander peoples across remote Australia for the past decade. She is an entrepreneur, a change maker and fast becoming a significant woman of influence. Listen, learn & enjoy.

Tanya Egerton