
PR is a Power Move – How to Build a Brand That Lasts
In this episode of the Power Of Women Podcast, Di Gillett sits down with Cassandra Hili, Founder & Director of Curated Agency, to unpack the art and impact of storytelling in branding.
Cassandra’s journey began at just 17 when a personal health blog went viral and set her on a path to becoming a recognised young business leader. Together, Di and Cassandra explore what it really takes to stay visible and authentic in a fast-moving digital landscape and how to build a brand with longevity, not just likes.
💡 You’ll Hear:
➜ Why storytelling is the foundation of every great brand
➜ How vulnerability drives connection and credibility
➜ The truth about earned vs paid media (and how to avoid the scams)
➜ The key to maintaining relevance long after a viral moment
➜ The first PR steps for founders ready to amplify their message
From TikTok to morning television, Cassandra’s approach to PR proves that credibility, not clicks, is the real currency.
Cassandra said:
“Tell your own story to connect with others.”
“Be vulnerable enough to share your story.”
“PR is about investing in credibility.”
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Connect with Di:
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Find Cassandra Hili at:
Website https://www.curatedagency.com.au/
LinkedIn https://www.linkedin.com/in/cassandrahili/
Instagram https://www.instagram.com/curated_agency
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Disclaimer: https://powerofwomen.com.au/podcast-disclaimer/